Kyocera Battles Fragiphoniphobia with the Everyday Durable Hydro Life at
T-Mobile and MetroPCS
Newest 4G Android from the Industry Leaders in Waterproof, Shock-Proof,
Drop-Proof Smartphones Can Handle the Demands of Daily Life
SAN DIEGO -- August 4, 2014
Many of us are suffering from “fragiphoniphobia” without even realizing it.
The fear of fragile phones – and worries about drops and spills ruining our
smartphones and disrupting our lives – prevents us from using them to their
full potential. Enter Kyocera Hydro Life, a waterproof 4G Android™ smartphone
that’s also Military Standard 810G drop- and shock-proof.
The ideal smartphone for both active consumers and workers on the job, Hydro
Life is available for T-Mobile customers at Wal-Mart starting August 8 for
just $124.99 (+taxes & fees) with qualifying service. MetroPCS will also
launch the Hydro Life on August 29.
“The Hydro Life is a perfect option for someone who leads an active lifestyle,
wants access to the latest technology and apps, but needs a smartphone that
can withstand the elements,” said Jason Young, senior vice president of
marketing at T-Mobile. “At T-Mobile, we partnered with Kyocera to match a
rugged smartphone with the only nationwide network built data strong.”
Hydro Life is IP57 certified for protection against dust and full immersion in
water up to a meter (3.28 feet) deep for up to 30 minutes. It is also
certified to meet Military Standard 810G for protection against drops and
shock. Tested to withstand drops, dunks, and spills, Hydro Life can handle the
A recent survey from comScore revealed that 73 percent of consumers surveyed
rated drop protection or scratch-proof/shatter-proof screens as the most
desirable durability feature, while 62 percent said they expect waterproofing
to be a standard feature on their next phones.*
“Many of us have let the fear of fragile phones constrain our lives while many
other solutions are either budget busters, too bulky or lack the best Android
smartphone experience,” said Eric Anderson, senior vice president and general
manager of global sales and marketing at Kyocera Communications Inc. “Hydro
Life delivers everyday durability with the right design and feature set; while
remaining very economical for cost-conscious households. Combined with fast,
affordable 4G from the un-carrier, it’s a big win for on-the-go consumers.”
Hydro Life has an inherently durable design, with a 4.5-inch impact-resistant
IPS qHD touchscreen, reinforced housing and non-slip finish, which eliminates
the need for bulky and expensive cases. A powerful 2,000 mAh lithium ion
battery is assisted by Kyocera’s proprietary Eco Mode and MaxiMZR apps to
manage and conserve every last bit of power. Wi-Fi calling support helps
manage mobile-network usage. Hydro Life can act as a Wi-Fi Hotspot (additional
fee may be required), giving high-speed connectivity to multiple other
devices. The phone also features 5.0-megapixel rear-facing and 2-megapixel
For more information about the Kyocera Hydro Life, go to
* comScore custom Wireless Survey, May 2014
About Kyocera Communications, Inc.
Kyocera Communications Inc. is the headquarters for Kyocera wireless devices
in the Americas. Designed with durability, dependability, and long-term value
as priorities, Kyocera mobile phones help people feel comfortable with new
technology and use it to connect, perform and outsmart life’s challenges. At
the heart of Kyocera’s products is a belief that one size doesn’t fit all and
that people should do more with phones instead of being confused by them or
having to alter their lifestyles to accommodate them. For more information,
follow the company atfacebook.com/kyoceramobile or twitter.com/kyoceramobile.
Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (global.kyocera.com), the parent
and global headquarters of the Kyocera Group, was founded in 1959 as a
producer of fine ceramics (also known as “advanced ceramics”). By combining
these engineered materials with metals and integrating them with other
technologies, Kyocera has become a leading supplier of solar power generating
systems, mobile phones, printers, copiers, electronic components,
semiconductor packages, cutting tools and industrial components. During the
fiscal year ended March 31, 2014, the company’s consolidated net sales totaled
1.45 trillion yen (approx. $14.1 billion USD).
© 2014 Kyocera Communications Inc. All rights reserved. Kyocera is a
registered trademark of Kyocera Corporation. T-Mobile USA, Inc. and the
magenta color are registered trademarks of Deutsche Telekom AG and MetroPCS is
a registered trademarks of T-Mobile US. Android and Google Play are trademarks
of Google Inc.; use of these trademarks are subject toGoogle Permissions.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in
the United States and other countries. All other marks are properties of their
Kyocera Communications Inc.
John Chier, 858-882-3543
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