Electronic Cigarettes International Group Launches Victory® Brand with Western Refining across the Southwest US

  Electronic Cigarettes International Group Launches Victory® Brand with
  Western Refining across the Southwest US

  *Leading convenience store operator with over 230 premium outlets across
    the Giant, Mustang, Sundial and Howdy's stores
  *Further expands availability of ECIG’s portfolio of brands and leading
    products in the convenience and gas channel in the US

Business Wire

SPRING LAKE, Mich. -- August 4, 2014

Electronic Cigarettes International Group Ltd. (formerly Victory Electronic
Cigarettes Inc.) (OTCQB: ECIG), today announced the launch of their Victory
Brand Electronic Cigarettes across the 230 Western Refining convenience stores
throughout the Southwest United States. Western Refining, which currently also
carries the Electronic Cigarettes International Group’s FIN® brand, made the
decision to also bring in the Group’s Victory® brand based on its attractive
retailer margins and customer support, and resonance with their customers.

Western Refining is an NYSE publicly traded independent oil refiner and
marketer based in El Paso, Texas. The group operates approximately 230 premium
convenience stores and gas stations located in throughout the Southwest United
States under the brands of Giant, Mustang, Sundial and Howdy's. Western is a
principally-centered firm committed to serving the communities where the
Company operates and employees are active, involved members. They encourage
employees to participate, to give back, and to make a positive difference
along with the efforts of the Company to enhance the local life experience in
the communities they serve.

Complementing ECIG’s line of FIN® branded e-cigarettes currently available
throughout Western’s retail locations, ECIG’s Victory® brand tobacco and
menthol e-cigarettes will now be rolling out throughout the chain. The
Victory® brand has recently been expanding to a number of convenience outlets
building on the Group’s availability in more than 50,000 outlets and leading
position in the Food Drug and Mass Channel amongst independent e-cig
companies. Victory’s product line includes traditional disposable and
rechargeable electronic cigarettes as well as a full line of vaping items.

This increase in distribution of ECIG brands and products across leading
retailers like Western continues ECIG’s efforts to make their leading
portfolio of brands and leading portfolio of innovative e-cig products
available for consumers and builds on its array of dedicated retail
distribution partners in the United States and globally.

Gary Rawlings, ECIG’s Chief Commercial Officer, commented, “We are very
excited that Western is making our Victory® brand available to their shoppers.
It is always great when a retail customer decides to carry more of our brands
and products to meet the different needs of their consumers. Compared to other
brands, we know the Victory® brand performs very well, and we expect to build
on this new distribution platform with Western with the rollout of our
proprietary 'vaping' items later this year. Western’s customers seeking an
alternative to traditional tobacco will enjoy the great taste of FIN® and now
Victory® branded products. Having more of our products available at the almost
250 Western convenience stores located throughout Arizona, Colorado, New
Mexico and Texas, helps build our brand and business, and further enhances
Western’s position as a destination for outstanding products.”

About The Electronic Cigarettes International Group, Ltd. (ECIG)

The Electronic Cigarettes International Group (ECIG) is dedicated to providing
a compelling alternative for current smokers, relative to traditional
cigarettes. ECIG is one of the fastest growing independent electronic
cigarette companies in the world, and owns the trademarks VAPESTICK®, FIN®,
Victory®, VIP®, and others. The Company owns multiple subsidiary companies and
has operations in North America, Latin America, Western Europe, and Asia. ECIG
offers consumers a full product portfolio that incorporates the highest
quality and latest technology, and has been rated as superior in real tobacco
taste amongst major brands. The Company’s website is www.ecig.co.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995,within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are any statement reflecting management's current
expectations regarding future results of operations, economic performance,
financial condition and achievements of ECIG, including statements regarding
ECIG’s expectation to see continued growth. The forward-looking statements are
based on the assumption that operating performance and results will continue
to materialize consistent with recent trends. Management believes these
assumptions to be reasonable but there is no assurance that they will prove to
be accurate. Forward-looking statements, specifically those concerning future
performance are subject to certain risks and uncertainties, and actual results
may differ materially. These risks and uncertainties include: ECIG’s reliance
on additional financing, ECIG’s profitability and financial health, risks
associated with ECIG’s products, including that they may pose a health risk;
governmental regulations may impact Victory’s business; the market or
consumers may not accept ECIG’s products; ECIG relies on a single class of
products; existing or pending patents may affect ECIG’s business; and other
factors disclosed in the Company's filings with the Securities and Exchange
Commission. Unless required by applicable law, ECIG undertakes no obligation
to update or revise any forward-looking statements.


For investor inquiries please contact:
Electronic Cigarettes International Group Ltd.
Joan Lauer, 616.384.3496
Manger, Investor Relations
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