Freudenberg-NOK to Showcase Supermileage Car and Host Concordia Engineering
Students at CAR MBS
Vehicle and low-friction seal display part of company's event support
TRAVERSE CITY, Mich., Aug. 4, 2014
TRAVERSE CITY, Mich., Aug. 4, 2014 /PRNewswire/ --Freudenberg-NOK Sealing
Technologies (Freudenberg-NOK) will host two Concordia University students,
along with their award-winning SAE Supermileage^® vehicle, at this year's
Center for Automotive Research Management Briefing Seminars (CAR MBS) in
Traverse City, Michigan.
The seminars, which take place August 4 to 7 at the Grand Traverse Resort &
Spa, bring together professionals for a four-day discussion surrounding some
of the auto industry's most prominent trends and pressing challenges.
Torsten Maschke, president, Automotive Sales and Marketing for Freudenberg
Sealing Technologies, will speak during the seminars about the company's
approach to globalization and automotive growth in China, as well as
technology demands for lower emissions, higher fuel economy and sealing
solutions for evolving powertrain systems.
In addition to keeping up with increasing fuel economy standards, retaining
talent in the auto industry is a popular topic as well. SAE Supermileage – an
annual collegiate competition that challenges students to create a
single-passenger vehicle that can achieve the highest fuel economy possible –
is particularly relevant to this discussion.
"Supermileage attracts some of the brightest young minds in the engineering
field to tackle fuel economy head on, something not unlike the challenge most
vehicle manufacturers face today," said Rory Pawl, director, Future Technology
for Freudenberg-NOK. "So, to help out students and test a new line of seals,
we designed, tooled and produced custom Energy Saving Seals (ESS™) for the
crankshaft in the vehicle's engine."
The seals, which were offered to all participating teams in the June
competition, reduced friction by 57 percent – a significant improvement
considering teams are looking to save fuel in any way possible. The
top-performing team that used the seals was offered a trip for two to this
year's CAR MBS.
Concordia University, a public school located in Montreal, Quebec, Canada, was
one of the teams that took Freudenberg-NOK up on the offer. The team achieved
an average of 383 mpg on five runs with the seals, earning it the 35^th Annual
SAE Endurance Award, which was reserved for the team that completed at least
five runs with the highest average fuel economy.
"The work we do to increase efficiency of Supermileage vehicles can be applied
on a larger scale," said Haqeem Sapuan, Concordia's engine lead. "It involves
reducing friction, reducing redundancies such as coasting with the engine
idling and optimizing the fuel efficiency of the engine."
Sapuan along with teammate Alexandre Laroche, both mechanical engineering
students, will participate in the CAR MBS student program, which includes
access to all sessions, roundtables with industry executives and networking
opportunities. In addition to the students attending the seminar, Concordia's
Supermileage vehicle will be on display at CAR MBS, where the students will be
able to talk with industry professionals about the vehicle's design and their
"Our Supermileage prototype is covered in corporate sponsor logos to show our
appreciation of their support,"Laroche said. "Corporate sponsors like
Freudenberg provide the resources we need to make our outside-of-the-box ideas
a reality. And on top of that, the company has given us an incredible
opportunity by inviting us to attend and participate at CAR MBS."
"We see terrific synergies between Supermileage and the innovations we are
developing for our customers in the area of friction reduction and fuel
economy," said Dr. Luis Lorenzo, vice president, Technology and Innovation for
Freudenberg-NOK. "We support programs that help develop new engineering talent
and product innovations so the Supermileage competition is a natural fit, and
we are happy to sponsor the hard-working students at CAR MBS."
Maschke will speak during a Wednesday afternoon session, which takes place
1:30 to 4 p.m. The vehicle will be on display at a social networking event
co-sponsored by Freudenberg-NOK that evening, where attendees will have the
opportunity to meet the students and learn more about Concordia's vehicle and
Freudenberg-NOK's custom seals.
About Freudenberg-NOK Sealing Technologies
Freudenberg-NOK Sealing Technologies is the Americas joint venture between
Freudenberg and Co. in Germany and NOK Corp. in Japan. Freudenberg-NOK is a
leading producer of advanced sealing technologies for a variety of markets
including: aerospace; agriculture; appliance; automotive; construction;
diesel engine; energy; food and beverage; heavy industry; and pharmaceutical.
Founded in 1989 under the legal name Freudenberg-NOK General Partnership,
Freudenberg-NOK is headquartered in Plymouth, Mich. and operates more than 20
facilities across the Americas. For additional information, please visit
SOURCE Freudenberg-NOK Sealing Technologies
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