Hyundai announces new Signature Certification Program for dealers
MARKHAM, ON, Aug. 1, 2014 /CNW/ - Hyundai Auto Canada Corp. announced a new
Signature Certification Program for dealerships nationwide. The objective of
this certification program is to differentiate dealers from the competition by
going beyond the traditional sales and service processes to become leaders in
First introduced by Hyundai Auto Canada's President and CEO Don Romano at the
recent National Hyundai Dealer Meeting, the program is part of a cultural
shift at the company, putting more emphasis on the customer's needs. As Romano
put it: "If we are going to differentiate ourselves, we need to become more
aware of what our customers want, and exceed their expectations during what we
are calling our 'moments of truth'. These moments are those critical points of
interaction with the Hyundai brand, and Hyundai dealerships, when customers
invest a high amount of their time shopping our products."
Hyundai commissioned J.D. Power, the industry leader in customer service
research, to develop the parameters of this new certification program. The
approach will be customized for each dealership, just like a signature is
unique for each individual. The assessment phase is currently under way, with
automotive retail coaches at work conducting market studies across the
country, gathering and analyzing customer feedback. This feedback will serve
as the basis for defining customer expectations, which will in turn become
Hyundai Signature Standards. Training will be adapted to the unique needs of
each dealer, delivering in-store coaching visits to provide concrete measures
In early 2015, a J.D. Power evaluator will come back to measure improvements
and see how they align with the customer expectations identified in the market
study. Dealerships meeting the program's exacting standards will be certified
as Hyundai Signature Certified Dealers, reflecting their ability to exceed
customer expectations across their entire retail operations.
It is worth noting that this program is not a one-time initiative, but the
launch of a process of continuous improvements. Newly established District
Customer Service Managers at Hyundai Auto Canada will work hand in hand with
dealerships to continue developing methods to enhance the customer experience.
HYUNDAI AUTO CANADA CORP. Hyundai Auto Canada, established in 1983 and
headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of
Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto
Canada and are sold and serviced through more than 210 dealerships nationwide.
Learn more at www.HyundaiCanada.com.
SOURCE Hyundai Auto Canada Corp.
For interviews or additional information, please contact: Chad Heard, Public
Relations Manager, Hyundai Auto Canada Corp., Office: (905) 948-6712, Mobile:
(416) 559-9640, Email: firstname.lastname@example.org; Laurence Myre Leroux, Public
Relations Specialist, Hyundai Auto Canada Corp., Office: (905) 948-6837,
Mobile: (416) 518-5852, Email: email@example.com
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CO: Hyundai Auto Canada Corp.
NI: AUT NP
-0- Aug/01/2014 17:55 GMT
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