“Be True to Your School” for the Chance to Win Big With Macy’s $50,000 All-School Lip Dub Challenge

  “Be True to Your School” for the Chance to Win Big With Macy’s $50,000
  All-School Lip Dub Challenge

 Macy’s celebrates back-to-school with fun contests and events, including lip
               dub video challenge and college shopping parties

Business Wire

NEW YORK -- July 31, 2014

Beyond great fashion for back-to-school, Macy’s is giving students a reason to
cheer with exciting events and contests kicking off this season. Beginning in
September, schools across the country can submit a one-take lip-dub
video,performed to a remix of the classic hit “Be True to Your School,”for a
chance to win Macy’s $50,000 All-School Lip Dub Challenge. Macy’s will also be
rolling into college campuses nationwide to shuttle students to shopping
parties at local Macy’s locations where they will browse the latest fashions
and receive mini-manicures and makeovers.

Visit YouTube.com/Macys for the chance to win big with Macy's $50,000
All-School Lip Dub Challenge t ...

Visit YouTube.com/Macys for the chance to win big with Macy's $50,000
All-School Lip Dub Challenge this Back-to-School season. (Photo: Business

“The back-to-school season is always a special time for families, and Macy’s
loves being part of that excitement each year as our customers’ one-stop
shopping destination,” said Martine Reardon, Macy’s chief marketing officer.
“This year, we’re taking the fun up a notch with engaging new events, contests
and promotions that include everything from the opportunity for schools to win
big cash prizes for showing off their school spirit to shopping parties for
college students at schools nationwide.”

Macy’s $50,000 All-School Lip Dub Challenge

Does your school have what it takes to be the champions of Macy’s All-School
Lip Dub Challenge? This fall, Macy’s is inviting the students, faculty and
staff of elementary, middle, high schools and college to submit their one-take
lip dub video,performed to singer/songwriter Tim Myers’ version of The Beach
Boys classic song “Be True to Your School.” The winning entry will be awarded
$25,000, followed by $15,000 for second place, with the third place winner
taking home $10,000 for their school.

A lip dub is a music video where the participants lip-sync to a song while
performing a creative, choreographed routine filmed in a single, continuous
take. No audio is recorded during the take and the song is added in editing.

For the All-School Lip Dub Challenge, Macy’s is looking for America’s most
talented lip dubbin’ school community that can create a video to wow the
competition. In the spirit of being true to your school, the lip dub video
must be filmed on the school’s property and school attire is encouraged, so
students can break out their athletic uniforms, band costumes or other school
apparel. Entries will be evaluated based on school spirit and participation,
creativity and execution.

To enter, visit Macy’s YouTube channel at youtube.com/macys to download the
official song audio of “Be True to Your School,” create a video featuring your
school community lip-syncing in one continuous take, then add in the music
during the editing process. The final video submission should use the entire
song and be less than 10 minutes long. From September 4 through October 10,
2014, an adult school representative or faculty member can upload the final
video to youtube.com/macys and share a brief statement (maximum of 500
characters) on how the school would use the prize. The winner will be revealed
on Macy’s YouTube channel in late October.

For additional details about Macy’s All-School Lip Dub Challenge, including
rules, regulations, format requirements and how to participate,

Macy’s Campus Bus Tour

This fall, Macy’s will be rolling into college campuses across the country to
take students on a fashion road trip to their local Macy’s store. In September
and October, the bus will make stops at 15 schools to whisk students off for a
day of shopping, contests and fun activities.

Participating  students at each school will receive exclusive access to a 25
percent discount and a chance to win a Macy’s gift card just for attending. On
the big day, the Macy’s bus will make multiple pickup stops at convenient
locations around the school campus, and once aboard, students will rock out to
music and be able to participate in interactive activities and contests.

A quick trip later, the bus will arrive at the local Macy’s location and
students will be  met with a shopping party and treated to DJ and band
performances featuring hot local music acts, mini-manicures and makeovers,
delicious food and fun photo-opportunities. Following the fun, the Macy’s bus
will bring students back to campus.

The schedule for Macy’s campus bus tour is as follows:

September 10
Florida State University – Tallahassee, FL
University of Florida – Gainesville, FL
University of Georgia – Athens, GA
North Carolina State University – Raleigh, NC

September 17
University of Arizona – Tucson, AZ
California State University-Fresno – Fresno, CA
Boston University – Boston, MA
University of Maryland -- College Park, MD
Michigan State University – East Lansing, MI
University of Wisconsin – Madison, WI

September 24
University of Illinois at Urbana-Champaign – Champaign, IL
Texas A & M University-College Station – College Station, TX

October 1
Indiana University – Bloomington, IN
The Ohio State University-Main Campus – Columbus, OH
University of Houston – Houston, TX

For more information about Macy’s Back-To-School events and programs, plus the
latest fashion and deals, visitmacys.com/bts.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks® and the Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers and employees, Macy's helps strengthen communities by supporting
local and national charities giving more than $70 million each year to help
make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our
online pressroom at macys.com/pressroom.

Photos/Multimedia Gallery Available:



Julie Strider Fukami, 646-429-5213
Sue Chan, 646-429-7469
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