The Makers Of SMIRNOFF® Vodka Release The Next Go-To Summer Necessity With New Reduced-Calorie Vodka Specialties SMIRNOFF SORB

The Makers Of SMIRNOFF® Vodka Release The Next Go-To Summer Necessity With New
Reduced-Calorie Vodka Specialties SMIRNOFF SORBET® Light Summer Strawberry And
                                 White Peach

SMIRNOFF SORBET Light Serves Up Refreshing Tasting, Summer-Fun Cocktails and
Features Newly Released Bottle Design with Eye Catching Graphics

PR Newswire

NORWALK, Conn., July 30, 2014

NORWALK, Conn., July 30, 2014 /PRNewswire/ -- The SMIRNOFF® brand adds two new
items to the summer-beach bag essentials list with the release of new vodka
specialties SMIRNOFF SORBET® Light Summer Strawberry and White Peach – the
newest additions to its reduced-calorie SMIRNOFF SORBET Light portfolio. From
the beach to backyard barbecues, SMIRNOFF SORBET Light delivers light,
refreshing tasting cocktails to satisfy taste buds and a balanced lifestyle at
only 78 calories per 1.5 oz. serving with 25% fewer calories than the leading
dessert-inspired flavored vodkas.

The Makers Of SMIRNOFF® Vodka Release The Next Go-To Summer Necessity With New
Reduced-Calorie Vodka Specialties SMIRNOFF SORBET® Light Summer Strawberry And
White Peach

SMIRNOFF SORBET Light Summer Strawberry and White Peach are infused with
natural and fresh-tasting flavors of intense ripe strawberries, juicy sweet
white peaches, and other natural fruit flavors. SMIRNOFF SORBET Light combines
the invigorating lightness of the sorbet-inspired liquid and SMIRNOFF® No. 21
Vodka to create distinctively light cocktails without sacrificing taste or
worrying about calories in its quest to bring the next level of light spirits
to the many, responsibly.

"The success of the SMIRNOFF SORBET Light line has definitely opened up new
opportunities for us this summer," said Sandhya Padmanabhan, Brand Manager for
SMIRNOFF. "As innovators in the vodka category, we're very excited about our
two new vodka specialties. The SMIRNOFF SORBET Lightline isthe perfect way
to enjoy a delicious, reduced-calorie cocktail without sacrificing quality or
taste to achieve a more balanced lifestyle. SMIRNOFF SORBET Light Summer
Strawberry and White Peach give our consumers more fun cocktail options this
summer with less complicated ingredients, and who doesn't love that?"

The SMIRNOFF SORBET Light line includes six varietals – Pineapple Coconut,
Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Summer Strawberry
and White Peach. SMIRNOFF SORBET Light delivers fresh flavors and lighter
tasting cocktails with the same high quality expected from all SMIRNOFF
products.

Experience the deliciously light and refreshing taste that SMIRNOFF SORBET
Light brings to cocktails with a drink recipe for any summer occasion. From
citrus soda, ginger ale and fresh-tasting juices to lemon and basil leaf,
SMIRNOFF SORBET Light Summer Strawberry and White Peach pair perfectly with a
wide array of mixers. For the next go-to summer cocktail, try the Strawbasil
Splash when enjoying the warm weather with family and friends and the
Crandazzle when it's time to kick-back and unwind after a long day.

Strawbasil Splash

  o1.5 oz. SMIRNOFF SORBET Light Summer Strawberry*
  o4 oz. Diet lemonade
  oFresh basil

Glassware: Highball
Garnish: Basil leaf
Preparation: Muddle the basil in the bottom of the highball glass, add ice,
add remaining ingredients, stir and garnish

*Per 1.5 fl. Oz. – Average Analysis: Calories – 78; Carbohydrates-1.3 G;
Protein-0 G; Fat-0 G.
25 % fewer calories than the leading dessert-inspired flavored vodkas

Crandazzle

  o1.5 oz. SMIRNOFF SORBET Light White Peach*
  o1.5 oz. Diet lemonade
  o1.5 oz. Cranberry juice

Glassware: Rocks glass
Garnish: Lemon
Preparation: Build in glass

*Per 1.5 fl. Oz. – Average Analysis: Calories – 78; Carbohydrates-1.3 G;
Protein-0 G; Fat-0 G.
25 % fewer calories than the leading dessert-inspired flavored vodkas

SMIRNOFF SORBET Light Summer Strawberry and White Peach will be available for
consumers of legal drinking age at liquor and grocery stores nationwide July
2014, for a suggested retail price of $15.99 for a 750mL bottle.

When mixing up cocktails and all things social with SMIRNOFF SORBET Light,
always remember to do so responsibly. For additional information, please visit
www.smirnoff.com or become a fan of the "Most Liked" vodka brand at
www.facebook.com/smirnoff. Be sure to join us on www.pinterest.com/smirnoffus
as we share our SMIRNOFF SORBET Light-inspired experiences.

About SMIRNOFF
The SMIRNOFF brand that boasts the world's number-one selling premium spirit
and the top-selling flavored vodka in North America, traces its heritage back
to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF
has always been known for quality and is enjoyed responsibly in 130 countries
around the world. For more information, log on to www.smirnoff.com.

About SMIRNOFF SORBET Light
SMIRNOFF SORBET Light vodka specialties contain 78 calories per 1.5 fl. oz.,
which is 25 percent fewer calories than the leading dessert-inspired flavored
vodkas. They also contain 1.3 grams of carbohydrates and 0 grams of fat or
protein per 1.5 fl. oz. The SMIRNOFF SORBET Light line includes six varietals
– Pineapple Coconut, Raspberry Pomegranate, Mango Passion Fruit, Lemon and
now, Summer Strawberry and White Peach. SMIRNOFF SORBET Light delivers fresh
flavors and lighter tasting cocktails with the same high quality expected from
all SMIRNOFF products.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, SMIRNOFF, J&B,
Baileys, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (DGE). For more information about Diageo, its
people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.

MEDIA CONTACTS:
Allie Bostwick                    Jamie Hakim
Taylor                            Diageo
(212) 714-5792                    (646) 223-2314
Abostwick@taylorstrategy.com Jamie.hakim@diageo.com

Logo- http://photos.prnewswire.com/prnh/20140730/130964

SOURCE SMIRNOFF Vodka

Website: http://www.smirnoff.com
 
Press spacebar to pause and continue. Press esc to stop.