Incentive Marketing Association Honors CashStar for Joint Promotion with
Regal Entertainment Group and Aéropostale
Companies Receive Annual Circle of Excellence Award for Designing and
Implementing a Cross-Brand Incentive Program that Won Customers and Fostered
PORTLAND, Maine -- July 30, 2014
CashStar, the digital gifting company preferred by the world’s leading brands,
today announced that it has won the Incentive Marketing Organization’s (IMA)
Circle of Excellence Awards for its digital gift card marketing promotion that
combined offerings from both Regal Entertainment Group and Aéropostale.
Together, the companies leveraged digital gift cards as branded promotional
currency to generate incremental online and in-store sales, engage and
re–engage customers, and build loyalty during the 2013 holiday season.
Each year, the Circle of Excellence Awards program identifies and recognizes
outstanding examples of successful customer and employee incentive programs
designed to help drive business. The role of the cross-brand incentive was to
attract Regal and Aéropostale’s demographic base of teenagers and young adults
with an appealing offer. For every $40 worth of Regal eGift cards purchased,
the purchaser received a $10 bonus eGift card from Aéropostale.
“Our retail and restaurant clients are increasingly using digital gift cards
in their marketing campaigns and promotions instead of discounts and other
offers,” said Ben Kaplan, president and CEO of CashStar. “Regal and
Aéropostale have embraced this strategy and we’re excited to be honored with
them by the IMA.”
The awards were presented at a ceremony yesterday during the IMA Executive
Summit in Philadelphia.
About CashStar, Inc.
CashStar is the leading provider of omni-channel digital gifting solutions for
the world’s top brands. The CashStar platform enables retailers and
restaurants to maximize sales, eliminate fraud risk, increase customer
engagement and drive adoption of mobile payments. More than 300 leading
companies rely on CashStar to power the most innovative and advanced prepaid
and digital gifting programs, including Best Buy, Brookstone, Coach, Crate &
Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco,
Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The
Home Depot and Williams-Sonoma. To learn more, please visitwww.cashstar.com,
follow @CashStar_Inc or firstname.lastname@example.org.
Keri Bertolino, 617-986-5007
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