New "Onramp" Events Explore the Future of the Driving Experience
July 28 Laguna Seca Event Kicks Off Series Designed to Explore the
Intersection of Silicon Valley Technology and the Driving Experience
MENLO PARK, CA -- (Marketwired) -- 07/30/14 -- As the connected car
and other car technologies continue to intersect with the car driving
experience, Onramp (www.onramp2014.com) today announced two new
events to explore how Silicon Valley and car manufacturers can
collaborate to collectively express the brilliance, creativity and
passion offered by those in the tech and car communities. The first
Onramp event, sponsored by Toyota Motor Corporation, was held Monday,
July 28 at the Laguna Seca raceway, bringing together a wide range of
individuals interested in being part of the car/technology community,
and setting the stage for a weekend-long codefest scheduled for late
The event featured ten Scion FR-S sports cars, outfitted with CAN
Gateway-ECU technology, which allows its users to read data --
including GPS location, fuel consumption, engine speed, odometer
settings and more -- from a number of the sensors built into the car.
In addition the FR-S chief engineer, Tetsuya Tada, traveled from
Japan for the event to speak with event participants about the
More than 120 people participated in the Laguna Seca event, including
developers from companies Apple and Google, independent programmers,
FR-S club members, and gaming enthusiasts. Internationally renowned
champion drift racer Ken Gushi, part of Scion's GReddy racing team,
served as one of the professional drivers who treated attendees to a
racing experience around the Laguna Seca track.
The Laguna Seca Onramp event kicked off Onramp's active engagement
with developers and others interested in emerging car trends.
Toyota's sponsorship demonstrates its keen interest in collaborating
with many different groups in Silicon Valley who share this
enthusiasm around cars and technology.
A unique gaming experience further demonstrated the fun of driving at
the event. Participants had the option to record the driving data
taken by the CAN Gateway-ECU system during their time on the raceway.
They could then replay their drive and even race against themselves
on Sony PlayStations with Gran Turismo(R)6 from Polyphony Digital,
The September Onramp event, to be held the weekend of September
27-28, 2014 at the Alameda Naval Base, will feature a 24-hour
codefest starting Saturday morning. Apps will be created around the
themes of fun, efficiency and safety, using new and experimental CAN
Gateway-ECU technology that can send data real-time over Bluetooth to
iOS and Android devices. This technology will be demonstrated live by
professional drivers in FR-S sports cars on courses at the former
naval base. A panel of judges will review the entries, and Onramp
will award prizes for the top apps. Sunday will offer additional
opportunities for the tech and car communities to network.
Onramp events look to engage people interested in
exploring the intersection of new technology and the driving
experience. Emerging technologies and social trends will impact the
driving experience now and in the future. The events' goals are to
explore those impacts, to help technologists experience the pure joy
of driving, and to show car enthusiasts the possibilities of new
The first Onramp event was designed to intrigue and draw car
enthusiasts and developers to the Laguna Seca Raceway on July 28 via
technology demonstrations and Scion FR-S driving experiences. The
second event, on September 27-28, 2014 at the Alameda Naval Base, is
a codefest and demo day to demonstrate the modern version of working
on cars and to explore the future of the driving experience.
For more information, visit www.onramp2014.com.
Press and Analyst Contact:
Krista Van Lewen
Wynne Ahern Kokka
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