Electronic Cigarettes International Group VIP® Brand Opens Ireland’s First Dedicated E-Cigarette Store at Dublin Airport

  Electronic Cigarettes International Group VIP® Brand Opens Ireland’s First
  Dedicated E-Cigarette Store at Dublin Airport

  *VIP® E-Cigarette Shop opened in The Loop in Terminal 2 at Dublin Airport
    allows travellers to “vape” while traveling

  *Flagship VIP store creates tremendous brand presence to further leadership
    in the Irish market

Business Wire

SPRING LAKE, Mich. -- July 30, 2014

Electronic Cigarettes International Group (formerly Victory) (OTCQB: ECIG),
today announced that its subsidiary company, VIP® Electronic Cigarettes, has
opened its newest flagship retail store, located within the Dublin
International Airport in Terminal 2. This is the first dedicated e-cigarette
store in an airport in Ireland, and further expands ECIG’s leadership presence
in the Irish market.

The addition of VIP’s newest retail location in the Dublin Airport brings the
total number of VIP® retail store and retail mobile kiosk unit locations to 32
throughout Ireland, cementing the company’s position as the market leader for
electronic cigarettes in Ireland. The opening of a kiosk in the Dublin Airport
is part of ECIG’s and VIP’s initiative to locate Retail Stores and Retail
Merchandising Units within high consumer traffic locations, including airport
and train transit venues as well as other key locations where smokers are
looking for alternatives to vape anytime anyplace.

For the more than 1 billion smokers worldwide, the ability to purchase
e-cigarettes and refills at convenient locations such as airports and other
high traffic areas compliments sales at traditional retailers and helps build
brand awareness. These outlets are staffed by VIP® associates that help
educate smokers and provide individualized assistance to them in choosing a
smoking alternative. The one to one attention is particularly effective for
long-term smokers that are unaware of the benefits of electronic cigarettes or
how to use them and which products to choose.

“The Dublin Airport is a hub for global travelers flying to and from Ireland –
and throughout Europe, the Middle East, the United Sates and the world. We are
thrilled to make our product accessible to the over 20 million passengers
passing through this airport annually,” said ECIG’s Chief Commercial Officer
Gary Rawlings. “As the number one selling brand in Ireland, a prestigious
retail location within The Loop at the Dublin Airport allows us to meet the
increasing needs of smokers looking for an alternative to traditional
cigarettes.”

About The Electronic Cigarettes International Group, Ltd. (ECIG)

The Electronic Cigarettes International Group (ECIG) is dedicated to providing
a compelling alternative for current smokers, relative to traditional
cigarettes. ECIG is one of the leading independent electronic cigarette
companies in the world, and owns the trademarks VAPESTICK®, FIN®, Victory®,
GreenStix®, VIP® and others. The Company owns multiple subsidiary companies
and has operations in North America, Latin America, Western Europe, and Asia.
ECIG offers consumers a full product portfolio that incorporates the highest
quality and latest technology, and has been rated as superior in real tobacco
taste amongst major brands. The Company’s website is www.ecig.co.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995, within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are any statement reflecting management's current
expectations regarding future results of operations, economic performance,
financial condition and achievements of ECIG, including statements regarding
ECIG’s expectation to see continued growth. The forward-looking statements are
based on the assumption that operating performance and results will continue
to materialize consistent with recent trends. Management believes these
assumptions to be reasonable but there is no assurance that they will prove to
be accurate. Forward-looking statements, specifically those concerning future
performance are subject to certain risks and uncertainties, and actual results
may differ materially. These risks and uncertainties include: ECIG’s reliance
on additional financing, ECIG’s profitability and financial health, risks
associated with ECIG’s products, including that they may pose a health risk;
governmental regulations may impact ECIG’s business; the market or consumers
may not accept ECIG’s products; ECIG relies on a single class of products;
existing or pending patents may affect ECIG’s business; and other factors
disclosed in the Company's filings with the Securities and Exchange
Commission. Unless required by applicable law, ECIG undertakes no obligation
to update or revise any forward-looking statements.

Contact:

Electronic Cigarettes International Group
Joan Lauer, 616.384.3496
Manager, Investor Relations
joan.lauer@ecigcorporate.com
www.ecig.co
 
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