Square Enix Group's Extensive Game Portfolio Showcased At ChinaJoy 2014

   Square Enix Group's Extensive Game Portfolio Showcased At ChinaJoy 2014

The Group boosts to deliver online and mobile games for the Chinese market

PR Newswire

TOKYO, Japan, July 30, 2014

TOKYO, Japan, July 30, 2014 /PRNewswire/ --Square Enix Holdings Co., Ltd.
("Square Enix") today announced the Square Enix Group's extensive game
portfolio showcased at the 12th China Digital Entertainment Expo (ChinaJoy
2014), which takes place in Shanghai, China from July 31 through August 3.

Square Enix Group's games showcased at ChinaJoy 2014 include FINAL FANTASY
XIV, Puzzle Bobble and Cross Gate. Please see the following page for details.

Square Enix Group gives substantial weight to expansion of its businesses in
emerging markets, primarily in Asia, as one of the key strategic initiatives,
and is pursuing to offer entertainment content which appeals to consumer
tastes in each local market.

Notably in the fast-growing Chinese market, the Square Enix Group has offered
highly-acclaimed PC-based MMORPG (Massively Multiplayer Online Role Playing
Game) and games for smartphones. A mobile game, Million Arthur, which was
released in June 2013 in China, became the 2nd Top Grossing Apps on Apple's
App Store shortly after its launch. Another mobile game, Cross Gate, which is
provide by Perfect World in China, has become the 1st Top Grossing App for
iPad and the 4th Top Grossing App for iPhone in a few days following its
launch on July 18, 2014 in China.

Furthermore, the official launch of FINAL FANTASY XIV, an MMORPG and the
latest installment of the FINAL FANTASY franchise, is coming soon in this
summer through a partnership with Shanda Games. Registered users over 2.3
million have been playing FINAL FANTASY XIV since its 2013 global launch in
Japan, North America and Europe. While this will be the first release of the
FINAL FANTASY franchise title in mainland China, the franchise is
widely-known, and many Chinese game players are looking forward to the
long-awaited epic saga with high-expectations.

Square Enix Group also plans to introduce to the Chinese market its key titles
such as Puzzle Bobble (also known as Bust-A-Move), a popular bubble-popping
puzzle game with over 6 million downloads worldwide, through alliance with
Qihoo 360, and Sangokushi Ranbu in partnership with Tencent in China.

Square Enix Group has been building strategic relations with strong local
companies to accelerate expansion of new IP content as well as its strong
franchises offered in the market, and broaden its position in the fast-growing
Asian markets including China. Square Enix Group will vigorously continue to
drive a multifaceted approach as the only Japanese game company offering a
variety of content from MMORPG to smartphone games for various platforms in
those markets.

ChinaJoy 2014 Lineup

The information below is for mainland China, and will be showcased by the
publishers of each content.

FINAL FANTASY XIV
Platform     : Windows® PC
Release date : This summer (currently in closed beta)
Publisher    : Shanda Games
Licenser     : SQUARE ENIX (Japan)

©2010-2014 SQUARE ENIX CO., LTD. All Rights Reserved.

Puzzle Bobble
Platform     : iOS / Android
Release date : TBD
Publisher    : Qihoo 360
Licenser     : TAITO

©TAITO CORP.1994,2014

Cross Gate
Platform     : iOS / Android
Release date : Now on sale (released on July 18)
Publisher    : Perfect World
Licenser     : SQUARE ENIX (Japan) / SQUARE ENIX (CHINA)

©SQUARE ENIX CO., LTD. All Rights Reserved.

In addition to the above, FINAL FANTASY X HD Remaster and FINAL FANTASY X-2 HD
Remaster (traditional Chinese and Korean version) for PlayStation®Vita will be
shown as reference exhibits.

Also, Naoki Yoshida, Producer and Director of FINAL FANTASY XIV, and Tomohiro
Hasegawa, Producer of Sangokushi Ranbu, will be presenting at China Game
Developers Conference, and Shizuya Nakamoto, General Manager of Business
Development Division at Square Enix Co., Ltd. will present at World Mobile
Gaming Conference. Both conferences are held in parallel with ChinaJoy 2014.

About The Square Enix Group

The Square Enix Group leads a diverse range of content and service businesses
as an integrated entertainment group. The Group develops, publishes,
distributes and licenses entertainment content around the world under its
internationally renowned brands including SQUARE ENIX®, EIDOS ® and TAITO® and
operates a global network of leading development studios located in North
America, Europe and Japan. The Group also boasts a valuable portfolio of
intellectual property including: FINAL FANTASY®, which has sold over 110
million units worldwide; DRAGON QUEST®, which has sold over 64 million units
worldwide; TOMB RAIDER®, which has sold over 42 million units worldwide; and
the legendary SPACE INVADERS®.

More information on the Square Enix Group can be found at
http://www.hd.square-enix.com/eng/

EORZEA, CROSS GATE, DRAGON QUEST, EIDOS, FINAL FANTASY, SPACE INVADERS, SQUARE
ENIX, the SQUARE ENIX logo, and TOMB RAIDER are registered trademarks or
trademarks of the Square Enix Group. TAITO, the TAITO logo and PUZZLE BOBBLE
are trademarks or registered trademarks of TAITO Corp in Japan and/or other
countries. "PlayStation" is a registered trademark or trademark of Sony
Computer Entertainment. Windows is a trademark of the Microsoft group of
companies. Android is a trademark of Google Inc. All other trademarks are the
property of their respective owners.

Contact (press and industry analysts only):
Square Enix Holdings
Michihiro Sasaki / Hideki Katata / Misa Tokunaga
+81-3-5292-8166
ccir@square-enix.com

SOURCE SQUARE ENIX HOLDINGS CO., LTD.
 
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