RadioShack Opens 21 Interactive Remodel Stores in San Francisco Bay Area

   RadioShack Opens 21 Interactive Remodel Stores in San Francisco Bay Area

Newly Remodeled Stores Open This Week, Featuring Innovative Products,
Interactive Experiences and New Fix It Here! Mobile Device Repair Service

PR Newswire

FORT WORTH, Texas, July 29, 2014

FORT WORTH, Texas, July 29, 2014 /PRNewswire/ --As part of its commitment to
reinvigorate its stores and bring innovative products to market, RadioShack is
opening 21 new interactive remodel stores in the San Francisco Bay Area.

The stores provide an updated shopping experience to RadioShack customers in
the area, while highlighting key elements from our new store formats and
promoting unique products from tech-savvy inventors.

RadioShack has been open for business in the San Francisco Bay Area since 1966
and today is home to more than 60 locations and hundreds of knowledgeable
associates.

"As a technology mecca, San Francisco has long been an important market for
the RadioShack brand, so it makes sense to open a significant number of our
interactive remodel stores for customers in the Bay Area," said Mike DeFazio,
senior vice president of store operations at RadioShack. "These stores are
built on customer feedback from more than 40 concept stores we have opened in
the past year. Customers in the Bay Area will be able to interact with
distinctive products before they buy, discover personalized solutions, find
new and exclusive items and collaborate with store associates on their next
DIY project."

RadioShack began remodeling and opening highly experiential concept stores
across the country in July 2013, and has refreshed its more than 4,000 U.S.
company-owned stores.

Locally remodeled stores feature RadioShack's new Fix It Here! service, a
mobile device repair program that typically delivers same-day repair for many
of today's most popular mobile devices. Customers who have damaged or broken
mobile devices can conveniently and quickly have them repaired by a trained
RadioShack technician. Technicians will diagnose and repair the device at an
in-store kiosk, often in as little as an hour.

Interactive remodel store features include:

  oInnovative products from startups and inventors, such as mobile
    device-controlled robot ball Sphero, educational magnetic circuit boards
    from littleBits and Lively's activity sensors that create a smart home for
    older adults to log daily routines
  oAn interactive speaker wall where customers can shop and compare different
    speakers using music installed on in-store tablets
  oExperiential displays that enable shoppers to find and compare products,
    including headphone demo stations where they can listen to leading brands
    like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; in-demand devices from
    Apple, Samsung and HTC; a remote control (RC) toy exploration center; and
    a GoPro camera display demonstrating the capabilities of several models of
    GoPro cameras
  oTechnology that makes shopping interesting and playful, like touchscreens
    and apps that help shoppers understand the benefits of products
  oFull mobility offerings from top mobile carriers such as AT&T, Sprint and
    Verizon with flexible financing plans available all under one roof
  oHelpful, informative RadioShack staff who can answer shoppers' questions
    about hundreds of products and services and direct customers to the items
    that meet their specific needs

Neighbors are invited to come see the bolder, brighter RadioShack and pick up
an instant savings coupon good for $10 off any $40 qualifying purchase, while
supplies last. Find a list of the new San Francisco RadioShack stores on our
TechSpecs blog.

As part of the grand opening of these stores, RadioShack is partnering with
San Francisco Education Fund's Circle the Schools initiative through donations
and educational activities throughout the year. RadioShack is donating a
portion of its July 30 sales from its store location at 652 Market Street in
downtown San Francisco to the initiative.

RadioShack is opening a select number of these sleek, bright, highly
experiential stores in neighborhoods throughout the nation. These new, updated
stores reflect the company's strides toward reinvigorating its stores,
revamping its product assortment and repositioning the brand.

About RadioShack Corporation

RadioShack (NYSE: RSH) is a leading retailer with more than 27,000
knowledgeable associates focused on connecting consumers with personalized
solutions and discovering what's possible through the latest in consumer
electronics. The company's updated product assortment incorporates national
brands, industry-leading private brand products, mobile devices and wireless
carriers. Customers can shop leading brands in headphones and speakers,
wearable technology, smart toys and DIY supplies, connected home, power
accessories and home entertainment at www.radioshack.com, or at one of the
more than 5,000 locations in 26 countries. Find RadioShack on Facebook,
Twitter, Instagram, and YouTube.

News Media Contact: Andrea McCauley, +1-817-415-3300,
andrea.mccauley@radioshack.com

SOURCE RadioShack Corporation
 
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