Edge Asset Management Reaches 75th Anniversary Milestone

  Edge Asset Management Reaches 75th Anniversary Milestone

 Principal Equity Income Fund, among the first U.S. mutual funds, launched in

Business Wire

SEATTLE -- July 29, 2014

Edge Asset Management (EDGE) this year celebrates a key milestone: the 75^th
anniversary of the launch of its first mutual fund. Today EDGE is a leading
manager of equity, fixed-income and target-risk asset allocation strategies,
with more than $27 billion in Assets Under Management^1, a 40 percent increase
in the past two years.

Based in Seattle, EDGE’s heritage dates back to 1939 when the company launched
what is now the Principal Equity Income Fund (PQIAX), one of the first 50
mutual funds in the United States. The Principal Financial Group^® purchased
Edge Asset Management (formerly WM Advisors) in 2006 and the firm has become a
key component of Principal Global Investors’ boutique investment culture.

“EDGE is known for managing straightforward investment solutions,” said Jill
Cuniff, president of Edge Asset Management. “In today’s environment, headlines
often grab the attention, resulting in volatile markets. As a research-driven
organization, we look beyond those headlines to identify companies we believe
can perform on a long-term basis.”

EDGE has a long history of income-oriented investing, which is “very important
in today’s environment,” Cuniff said. “We manage money and talk to investors
around the world, and there is a common demand for yield and income among
individuals, corporations and sovereign wealth funds.” A recent Principal
Funds white paper on dividend investing, titled Growing Dividends: The
Opportunity in Equity Income Strategies, is available for download here.

In addition to the Principal Equity Income Fund, EDGE also manages:

  *Principal Small-MidCap Dividend Income Fund (PMDAX)
  *Principal Income Fund (CMPIX)
  *Strategic Asset Management (SAM) Portfolios (target-risk strategies)
  *Principal Government & High Quality Bond Fund (CMPGX)
  *Principal Capital Appreciation Fund (CMNWX)
  *Principal Short-Term Income Fund (SRHQX)

The team at EDGE is composed of more than 30 professionals, including
portfolio managers who average more than 19 years of investment experience.
Their investment process is characterized by fundamental research, a long-term
time horizon and often contrarian views.

For more research, analysis and insights from The Principal^®, visit The
Principal Knowledge Center and connect with us on Twitter.

About Principal Funds
Principal Funds is a leading provider of mutual funds, with $118.5 billion in
Assets Under Management.^2 Principal Funds brings expertise in global
investment management, asset allocation and retirement leadership to financial
professionals and investors. Including its target-risk and target-date
offerings, Principal Funds is the fifth largest manager of lifecycle funds in
the industry.^3 The companies that make up Principal Funds are members of the
Principal Financial Group^®. For more information, visit

About the Principal Financial Group
The Principal Financial Group^® (The Principal^®)^4 is a global investment
management leader offering retirement services, insurance solutions and asset
management. The Principal offers businesses, individuals and institutional
clients a wide range of financial products and services, including retirement,
asset management and insurance through its diverse family of financial
services companies. Founded in 1879 and a member of the FORTUNE 500^®, the
Principal Financial Group has $517.9 billion in Assets Under Management^5 and
serves some 19.4 million customers worldwide from offices in Asia, Australia,
Europe, Latin America and the United States. Principal Financial Group, Inc.
is traded on the New York Stock Exchange under the ticker symbol PFG. For more
information, visit www.principal.com.

Carefully consider a fund’s objectives, risks, charges, and expenses. Contact
your financial professional or visit principalfunds.com for a prospectus, or
summary prospectus if available, containing this and other information. Please
read it carefully before investing.

Investing involves risk, including possible loss of principal.
Principal Global Investors and its affiliates are sub-advisors to many of the
Principal Funds.
Principal Funds are distributed by Principal Funds Distributor, Inc.

^1 As of June 30, 2014.
^2 As of June 30, 2014. Includes all share classes of the Principal Funds,
Inc. and Principal Variable Contracts Funds, Inc.
^3 Strategic Insight Mutual Fund Lifecycle Report Q1 2014.
^4 “The Principal Financial Group” and “The Principal” are registered service
marks of Principal Financial Services, Inc., a member of the Principal
Financial Group.
^5 As of June 30, 2014.

Photos/Multimedia Gallery Available:



Principal Financial Group
Jaime Naig, 515-247-0798
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