GBTA Foundation Partners with American Express To Develop New Business
Traveler Sentiment Index
Index Will Be First of Its Kind for Business Travel Industry
LOS ANGELES, July 29, 2014
LOS ANGELES, July 29, 2014 /PRNewswire/ -- The GBTA Foundation – the education
and research arm of the Global Business Travel Association – today announced a
partnership with American Express Global Corporate Payments to produce the
GBTA Business Traveler Sentiment Index.
This new series of reports will look at frequent business traveler behavior
and provide unique insight into what business travelers are experiencing now,
what they were experiencing a year ago and how they feel business travel will
be a year from now. The study will have several areas of focus including the
overall economy, the business travel industry and how business travelers are
doing at the company level and individual level. All of these metrics and more
will be factored together and distilled into a number that will make up a
proprietary Business Traveler Sentiment Index.
"The GBTA Business Traveler Sentiment Index will provide a new angle on the
business travel industry that we've never had before," said Daphne Bryant,
GBTA Foundation Executive Director. "It will provide a piece of information
that will help travel managers, corporations and travel suppliers with an
understanding of where business travel is headed. What the University of
Michigan Consumer Sentiment Index is for consumer behavior, this index will
bring the same clarity for the business travel industry."
"The business travel industry is lacking a benchmark metric that we know our
index will provide," said Pamela Codispoti, Executive Vice President and
General Manager, American Express. "Through our partnership with the GBTA
Foundation, we can now deliver valuable and reliable business travel insights,
both within the U.S. and worldwide."
The report series will launch in Q1 2015. The data will be analyzed at the
country and regional level. The regions will be comprised of North America
(USA and Canada), Latin America (Brazil and Mexico), Europe/Middle East (UK
and Germany), and Asia Pacific (Australia and Japan) and reports will be
produced quarterly in the United States and annually in other regions.
About the GBTA Foundation
The GBTA Foundation is the education and research foundation of the Global
Business Travel Association (GBTA), the world's premier business travel and
meetings trade organization headquartered in the Washington, D.C. area with
operations on six continents.Collectively, GBTA's 7,000-plus members manage
more than $345 billion of global business travel and meetings expenditures
annually. GBTA provides its growing network of more than 28,000 travel
professionals and 125,000 active contacts with world-class education, events,
research, advocacy and media. The Foundation was established in 1997 to
support GBTA's members and the industry as a whole. As the leading education
and research foundation in the business travel industry, the GBTA Foundation
seeks to fund initiatives to advance the business travel profession. The GBTA
Foundation is a 501(c)(3) nonprofit organization. For more information, see
gbta.org and gbta.org/foundation.
About American Express Global Corporate Payments
American Express Corporate Payment Solutions provide Corporate Cards,
Corporate Purchasing Card, and other expense management services to midsize
companies and large corporations worldwide. Globally, American Express is a
leading issuer of Commercial Cards, serving 62% of the Fortune 500^® companies
in 2013 and tens of thousands of corporate clients. [i]
For more information, visit business.americanexpress.com.
 As determined by an analysis conducted by American Express Global
Corporate Payments. FORTUNE 500® is a registered trademark of Time Inc. and is
used under License. FORTUNE and Time Inc. are not affiliated with, and do not
endorse products or services of, Licensee. Claim of Licensee not confirmed by
FORTUNE or Time Inc.
About American Express
American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success.Learn more at americanexpress.com and connect with us on
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SOURCE Global Business Travel Association
Contact: Colleen Lerro, +1 703-236-1133, email@example.com; or Gayle Kansagor,
+1 202-295-8775, firstname.lastname@example.org
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