Minnesota Twins Fans Benefit from New Mobile Feature from U.S. Bank
MINNEAPOLIS -- July 29, 2014
The Minnesota Twins and U.S. Bank are testing a new mobile app that makes
applying for a Minnesota Twins^™ Rewards MasterCard^® as simple as snapping a
photo of a driver’s license with the camera of an Apple iPad. The new feature
speeds up the time it takes to enter basic information needed for the
application, while also reducing paper and the risk of phony applications.
The pilot is being conducted at Target Field, home to the Minnesota Twins,
where Twins employees are stationed across the facility to accept
applications. The new app allows Twins employees to scan an applicant’s
driver’s license to fill in much of what’s needed to apply for the Minnesota
Twins Rewards MasterCard, which is issued by U.S. Bank.
“We’re pleased to bring this new innovation to our fans,” said Joe Morin,
client services coordinator for the Minnesota Twins. “Working with our
long-standing partners at U.S. Bank, another Minnesota hometown team, the new
photo recognition capability brings the latest technology to our fans and
represents another step in our effort to make the Twins baseball experience as
interesting and convenient as possible.”
The information needed to populate the application is captured with a snap of
a photo, after which the applicant can verify the information and add
additional information for a few other required fields not resident on the
driver’s license. The application is then processed normally, using the same
criteria for approval as is standard for the Minnesota Twins Rewards
MasterCard. The new feature has been in place since June, and has been well
received by Twins fans and employees.
San Diego-based Mitek, a leading innovator developing mobile imaging for
financial transactions, worked closely with U.S. Bank and the Minnesota Twins
to create this feature, which has similarly been used in a suite of photo
banking services from U.S. Bank.
“The technology improves an applicant’s user experience by eliminating the
need to type in much of the required information, helps increase data
accuracy, and improves security over paper processes,” said Dominic Venturo,
chief innovation officer for U.S. Bank Payment Services. “We’re pleased to
partner with the Minnesota Twins on this initiative and other innovative tools
to make payments faster, easier and more rewarding.”
Headquartered in San Diego, Mitek (NASDAQ: MITK) is the leading innovator of
mobile imaging for financial transactions. Mitek’s patented mobile photo
technology automatically captures images of personal and financial documents
and then extracts relevant data. This enables consumers to use the Camera as a
Keyboard™ to reduce friction for mobile check deposit, account opening, bill
payment, insurance quoting, and many other use cases. This innovative
technology is licensed by more than 2,000 organizations and used by tens of
millions of consumers enabling increased customer acquisition, retention and
operational efficiency. Visit them online at www.miteksystems.com.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $389 billion in assets as of June 30, 2014, is
the parent company of U.S. Bank National Association, the 5th largest
commercial bank in the United States. The Company operates 3,174 banking
offices in 25 states and 5,005 ATMs and provides a comprehensive line of
banking, brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. Visit U.S.
Bancorp on the web at www.usbank.com.
Teri Charest, U.S. Bank Public Relations
(612) 303-0732, firstname.lastname@example.org
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