Regal Cinemas Partners with Coca-Cola on 'Tweet a Coke' Program

       Regal Cinemas Partners with Coca-Cola on 'Tweet a Coke' Program

PR Newswire

KNOXVILLE, Tenn., July 29, 2014

KNOXVILLE, Tenn., July 29, 2014 /PRNewswire/ --Regal Entertainment Group
(NYSE: RGC), a leading motion picture exhibitor owning and operating the
largest theatre circuit in the United States, today announces a way for guests
to share their love of moviegoing and Share a Coke.In the spirit of sharing
all summer long, Coca-Cola and Regal Cinemas are teaming up to introduce
"Tweet-a-Coke." Part of Coca-Cola's "Share a Coke" campaign, "Tweet-a-Coke,"
gives fans the chance to Share a Coke via Twitter.

Regal Cinemas Partners with Coca-Cola on ‘Tweet a Coke’ Program. Source: Regal
Entertainment Group

A social-commerce first for Coca-Cola, moviegoers can buy and Tweet a friend a
Coca-Cola at participating Regal Cinemas across the country. They simply
connect a credit card to their Twitter account, then tweet a friend using
@TweetACoke, the word "enjoy" and their friend's Twitter handle.

"Regal Cinemas is excited to be Coca-Cola's first 'Tweet a Coke' partner,"
said John Curry, senior vice president of food service at Regal Entertainment
Group. "Together, Coca-Cola and Regal Cinemas have been bringing happiness to
moviegoers for 12 years, and now we're teaming up to make this summer of
sharing even bigger."

"Tweet-a-Coke" serves as a digital experience for Coca-Cola's 'Share a Coke'
campaign which extends an invitation to America to find their name and the
names of family, friends, colleagues on a bottle of Coca-Cola… and together
open a little extra happiness this summer. The campaign features 20-ounce
bottles with the iconic Coca-Cola logo swapped out for 250 of the nation's
most popular names among teens and Millennials. To find out which names are
available in-stores, fans can visit ShareaCoke.com. 'Share a Coke' will also
tour the nation with more than 500 stops where people can customize Coca-Cola
mini cans for themselves and a second can for someone special. ShareaCoke.com
offers date and location information for the cross-country tour.

For more information on the 'Tweet a Coke' campaign visit Tweetacoke.com. To
find Regal Cinemas locations visit REGmovies.com.

About The Coca-Cola Company:
The Coca-Cola Company(NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and stillbrands. Led by
Coca-Cola^®, one of the world's most valuable and recognizable brands, our
Company's portfolio features 17 billion-dollar brands includingDiet
Coke^®,Fanta^®,Sprite^®,Coca-Cola Zero™, vitaminwater^®,Powerade^®,Minute
Maid^®, Simply™, Georgia^®and Del Valle^®. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest beverage distribution system, consumers in
more than 200 countries enjoy ourbeveragesat a rate of 1.9 billion servings
a day. With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental footprint,
support active,healthy living, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities where
we operate. Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For more
information, visitCoca-ColaJourney atwww.coca-colacompany.com, follow us on
Twitter attwitter.com/CocaColaCo, visit our blog,Coca-ColaUnbottled,
atwww.coca-colablog.comor find us on LinkedIn
atwww.linkedin.com/company/the-coca-cola-company.

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
7,341 screens in 573 theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of July 24, 2014. The Company operates
theatres in 46 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company's theatre circuit not only provide its
patrons with a convenient and enjoyable movie-going experience, but is also an
exceptional platform to realize economies of scale in theatre operations.

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539

Regal Entertainment Group

Photo - http://photos.prnewswire.com/prnh/20140728/130641
Logo - http://photos.prnewswire.com/prnh/20140415/73289



SOURCE Regal Entertainment Group

Website: http://www.REGmovies.com
 
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