Turkish Airlines Kobe Bryant Selfie Sweepstakes Takes the Spotlight at The Global Business Travel Association Convention 2014

  Turkish Airlines Kobe Bryant Selfie Sweepstakes Takes the Spotlight at The
  Global Business Travel Association Convention 2014

  Fifteen Lucky GBTA Attendees Score Big Points with Kobe Bryant at Turkish
                      Airlines’ Custom Selfie Zone Booth

Business Wire

LOS ANGELES -- July 28, 2014

Turkish Airlines, voted Europe’s Best Airline for the fourthyear in a row,
brought the excitement of its globally recognized “Kobe vs. Messi: The Selfie
Shootout” advertising campaign to The Global Business Travel Association
(GBTA) Convention 2014 today in Los Angeles. The international carrier, which
flies to 257 destinations worldwide in 107 countries, more than any other
airline, hosted an exclusive sweepstakes for this year’s conference attendees
to win a once-in-a-lifetime opportunity to meet — and take their very own
selfie — with Kobe Bryant himself.

Kobe Bryant and Turkish Airlines executives at the airline's Global Business
Travel Association (GBT ...

Kobe Bryant and Turkish Airlines executives at the airline's Global Business
Travel Association (GBTA) booth. Pictured from left to right: Turkish Airlines
General Manager, New York, Ihsan Baytan; Turkish Airlines General Manager,
Chicago, Levent Selvili; Turkish Airlines General Manager, Western Region USA,
Fatma Yuceler; Turkish Airlines Brand Ambassador, Kobe Bryant; Turkish
Airlines Vice President of Marketing and Sales, America and North Europe,
Mustafa Dogan; Turkish Airlines General Manager, Washington, D.C., Handan
Corekci; Turkish Airlines General Manager, Houston, Adem Ekmekci. (Photo:
Business Wire)

Fifteen winners were randomly selected leading up to the GBTA conference, with
the sweepstakes culminating on July 28 at the global convention. The selfies
were taken onsite with the NBA superstar in Turkish Airlines’ custom selfie
zone booth. Once these memorable moments were captured, winners were given the
chance to upload them directly to Facebook and Twitter, in addition to
receiving a printout in a commemorative Turkish Airlines’ frame.

“I’m proud to be an ambassador for Turkish Airlines and to have helped bring
the magic of our highly successful commercial to the fans at this year’s
show,” said Kobe Bryant, Turkish Airlines’ global ambassador.

Following the sweepstakes fulfillment, the Turkish Airlines selfie zone allows
attendees to take their own selfies on July 29 through July 30, during the
scheduled exposition hours.

In April 2014, Turkish Airlines was awarded the Most Viral Celebrity Spot in
Advertising Age’s 2014 Viral Video Awards for “Kobe vs. Messi: The Selfie
Shootout,” at the fifth annual ceremony held in New York City. Additionally,
it took the No. 1 spot on YouTube’s Top 10 Ads of the Year List in 2013.

“The whole world has come to recognize and love what we at Turkish Airlines
have accomplished with Kobe Bryant and Lionel Messi, our star global
ambassadors,” said Fatma Yuceler, General Manager for Turkish Airlines’
Western Region USA. “We were thrilled at the prospect of showcasing our viral,
award-winning ad campaign at this year’s GBTA Convention. Through this ad,
people’s awareness of the many benefits of Turkish Airlines – from flying to
more countries than any other airline to our award-winning cuisine and
unparalleled comfort and service – has grown substantially.”

To experience these premier in-flight amenities, Turkish Airlines is offering
its customers the opportunity to obtain a Turkish Corporate Club Premium
(TCCP) membership. The newly redesigned program provides companies,
organizations and business travelers a number of unique advantages to further
enhance flights and travel. These benefits include: exclusive corporate
discounts, penalty waiving, baggage allowance, privileged check-in at Business
Class counters and Business Class lounge amenities, no annual or membership
fees, and many more.

To view the “Kobe vs. Messi: The Selfie Shootout” video, click here.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member
Turkish Airlines is a 4-star airline todaywith a fleet of 257 (passenger and
cargo) aircraft flying to 257 destinations worldwide with 214 international
and 43 domestic. According to Skytrax survey of 2014, Turkish Airlines was
chosen “Europe’s Best Airline” for the fourth and “Best Airline in Southern
Europe” for the sixth consecutive time. Having won in 2010 the world’s “Best
Economy Catering Service” award, Turkish Airlines was this year awarded the
world’s “Best Business Catering Service” prize in the Skytrax survey. More
information about Turkish Airlines can be found on their website:

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For Turkish Airlines
George Pappas
562 857-5680
949 260-4905
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