Surgical Theater Names Former Given Imaging Ltd. and Philips Healthcare Executives to Business Advisory Board

   Surgical Theater Names Former Given Imaging Ltd. and Philips Healthcare
                    Executives to Business Advisory Board

Ori J. Braun and James Fulton to help advance company growth and development
of innovative operating room technology

PR Newswire

CLEVELAND, July 28, 2014

CLEVELAND, July 28, 2014 /PRNewswire/ --Surgical Theater, LLC announced today
the addition of two new members to its Business Advisory Board. New members
include Ori J. Braun, former Senior Vice President for Business Development
and New Technologies for Given Imaging Ltd., and James (Jim) Fulton, former
Senior Vice President and General Manager of Philips Healthcare's Computer
Tomography business unit. Surgical Theater applies flight simulation
technology to brain surgery and has developed software-based solutions that
combine the science of aviation with advanced CT/MRI imaging technology.

Surgical Theater, LLC logo

"It is very exciting to have individuals such as Ori J. Braun and James Fulton
join the Surgical Theater Business Advisory Board. Both Ori and Jim bring a
vast amount of knowledge to the company and their expertise will be beneficial
in allowing us to continue growing and being innovative in the products we
introduce," said Moty Avisar, President, CEO and Co-Founder of Surgical
Theater. "Ori and Jim's involvement will help Surgical Theater to continue
accelerated sales and develop collaborative relationships with key players in
the market."

In his most recent position, Braun was the Senior Vice President for Business
Development and New Technologies for Given Imaging Ltd. (NASDAQ: GIVN), a
company acquired by Covidian for $1 billion. Given is a world leader in
developing and marketing patient-friendly solutions for visualizing and
detecting disorders in the GI tract. Prior to joining Given, Braun served as
President of Valor Computerized Systems Inc., a leader in productivity
increasing engineering software solutions to the PCB design, fabrication and
assembly industry. In addition, he served as President of LifeWatch Inc., a
leading cardiac monitoring services company and also founded and held various
executive positions at 3DV Systems Inc., a company developing and selling 3D
camera technology that was acquired by Microsoft; Helios Software Engineering
Ltd., a company in the business of simulation technology that was acquired by
Cadence Design Systems Inc.; and at Lansoft Computing Ltd. He's also held the
position of Vice President of Business Development at RDC Rafael Development
Corporation Ltd., a large shareholder of Given Imaging. Braun holds a
bachelor's degree in mechanical engineering from the Ben Gurion University in
Beer Sheva, Israel.

"I am very excited to join such an innovative and dynamic team and to serve in
the capacity of Business Advisory Board Member with Surgical Theater," said
Braun. "I am looking forward to collaborating with Surgical Theater to
establish strategic alliances with large-scale medical device companies and
insure that the company's technology will become the 'standard of care'
throughout hospitals and clinics worldwide."

Fulton served as a Senior Vice President at Philips Healthcare (NYSE: PHG),
where he was General Manager of the Computed Tomography Business Unit. In his
capacity he was responsible for the management of the worldwide CT
organization and P&L with operations in the United States, Israel,
Netherlands, China and India. Prior to this role he held the position of Vice
President of Global Marketing for Computed Tomography. In this role he led the
successful development of the CT product strategy and product roadmap, which
included the delivery of many new products and services. Jim was previously
Vice President and General Manager of Picker Internationals Nuclear Medicine
Division. During his career he also held various positions in sales and sales
management. In addition, Fulton was the President and CEO of Imalux
Corporation, developer of the Niris® Imaging System based on Optical Coherence

"I believe Surgical Theater is becoming a leader in the surgical navigation
market which has been demonstrated by the number of leading teaching and
research hospitals who have already acquired the products," said Fulton.
"Surgical Theater's unequivocal capabilities to provide surgeons with the
tools to "see what can't be seen" through flight simulation technology during
surgery preparation as well as in the operating room provides us unique
clinical advantages. Through close collaboration with our customers and
clinical advisors we expect to rapidly expand sales in the USA as well as

Surgical Theater's line of products includes the Surgical Rehearsal Platform
(SRP) and the Surgical Navigation Advanced Platform (SNAP), which are based on
3D imaging technology and augmented reality that allows a surgeon to perform a
real-life "fly through" of a "patient-specific" surgery. The SRP allows for
pre-living surgeries while preparing outside the operating room and the SNAP
is utilized to take the pre-planned pathway into the operating room to be used
during a procedure. The unique software utilizes flight simulator technology
to permit the remote connection of multiple platforms; participants anywhere
in the world can simultaneously work together and practice the same case with
real-time feedback and collaboration.

Since Surgical Theater obtained FDA clearance on their first product in
February 2013, SRPs have been installed in leading research and teaching
hospitals across the United States. Hospitals include: University Hospitals
Case Medical Center, University Hospitals Rainbow Babies and Children's
Hospital, The Ronald Reagan UCLA Medical Center, The Mount Sinai Hospital,
Mayo Clinic, NYU Langone Medical Center, and others. With FDA clearance
granted for the SNAP on June 30^th, the SNAP is rapidly being acquired by
current partner institutions and beyond.

Surgical Theater has received generous recognition from the media. Recently,
the company was named in Forbes as one of 10 Health Tech Companies Changing
The World. Surgical Theater was also featured on CNN as a breakthrough
technology in surgery, and also recently featured on FOX News and Extra.

About Surgical Theater, LLC
Surgical Theater, LLC is a privately held, Cleveland, Ohio-based startup that
produces virtual realistic and interactive scenes where surgeons are able to
plan, rehearse, tele-mentor their specific missions, and "see what can't be
seen" through real-time operating room collaboration. The SNAP enables
surgeons to perform a real-life "fly through" of a "patient-specific" surgery
and receive unique virtual-reality guidance to determine the safest and most
efficient pathway to remove cerebral tumors and treat vascular anomalies. The
SRP provides the opportunity for novice and experienced surgeons to "pre-live
the future" by rehearsing their procedure prior to the actual procedure,
similar to what pilots do prior to flying complex missions. Such purposeful
practice or warm-up has been shown to benefit both novice and experienced
surgeons; it may provide an important new tool in the surgeon's tools to
improve patient safety and outcomes. For more information visit


SOURCE Surgical Theater, LLC

Contact: Carleen Bobrowski, VP Marketing & Business Development,, (216) 536-3895
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