Kids Break 2013 World Record In The Scholastic Summer Reading Challenge, Logging 200 Million Minutes And Counting

   Kids Break 2013 World Record In The Scholastic Summer Reading Challenge,
                   Logging 200 Million Minutes And Counting

Free summer reading program for kids continues until September 5th with
minute-logging website and app, virtual rewards, and resources and booklists
for families

PR Newswire

NEW YORK, July 28, 2014

NEW YORK, July 28, 2014 /PRNewswire/ -- Children worldwide are making this the
biggest summer ever for reading and have set a new world record by logging 200
MILLION MINUTES in the Scholastic Summer Reading Challenge! With six more
weeks to go, these kids have already far exceeded the 2013 world record of
176,438,473 minutes read. Now in its 8^th year, the Scholastic Summer Reading
Challenge isafree, global summer reading program designed to keep kids
reading throughout the out-of-school months by logging their reading minutes
online and via mobile app to earn digital rewards. The program, powered by
EVEREADY®, the maker of batteries and flashlights, aims to prevent the effects
of the "summer slide" – the learning losses that can occur during the summer
months. Families can still register their children in grades K–8 and access
free summer reading tools at through September 5^th.

Scholastic Logo.

Once the program concludes, the 20 U.S. schools with the most reading minutes
recorded will be announced and featured in the 2015Scholastic Book of World
Records. Bestselling author Gordon Korman (The Hypnotists) and bestselling
author-illustrator David Shannon (Bugs in My Hair!) will visit the U.S. middle
school and U.S. elementary school, respectively, with the most reading minutes

"Children, families, and teachers have enthusiastically embraced the
importance of summer reading this year, as shown by the fact that kids
surpassed last year's world record halfway through the summer!" said Francie
Alexander, Chief Academic Officer. "We're excited to share the news and hope
that, with six more weeks to go in the Scholastic Summer Reading Challenge,
even more kids will sign up, choose the books that they want to read, log
their minutes, and enjoy a summer spent with books. They'll have the added
advantage of heading back to school with even stronger reading skills."

Scholastic Summer Reading Challenge highlights:

  oFree summer reading resources are available for teachers, parents and
    children, including summer booklists, expert tips, activity sheets, and
  o4 U.S. Governorsand42 Gubernatorial Spousespledged to help spread the
    important message about children reading over the summer by signing on
    asReading Ambassadors. Scholastic will donate 500 books to the school of
    each Reading Ambassador's choice, and many of the Ambassadors are hosting
    reading events in their respective states. 
  oSummer reading apps include the Scholastic Reading Timer, anapp to enter
    reading minutes on-the-go, and the Scholastic Parents Facebook calendar
    app, which features daily links ranging from expert tips to articles to
    family-friendly activities. The Facebook calendar app also offers Friday
    Freebies every week throughout the summer, which offers parents a chance
    to win fun prizes like a "Reading Under the Stars" kit or brand new books
    for their children.

For more information about Scholastic (NASDAQ: SCHL) and the Scholastic Summer
Reading Challenge, please visit the Scholastic media room at


SOURCE Scholastic Corporation

Contact: Mike Barrett, Scholastic, 212-343-6570,
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