Kids Break 2013 World Record In The Scholastic Summer Reading Challenge, Logging 200 Million Minutes And Counting

   Kids Break 2013 World Record In The Scholastic Summer Reading Challenge,                    Logging 200 Million Minutes And Counting  Free summer reading program for kids continues until September 5th with minute-logging website and app, virtual rewards, and resources and booklists for families  PR Newswire  NEW YORK, July 28, 2014  NEW YORK, July 28, 2014 /PRNewswire/ -- Children worldwide are making this the biggest summer ever for reading and have set a new world record by logging 200 MILLION MINUTES in the Scholastic Summer Reading Challenge! With six more weeks to go, these kids have already far exceeded the 2013 world record of 176,438,473 minutes read. Now in its 8^th year, the Scholastic Summer Reading Challenge isafree, global summer reading program designed to keep kids reading throughout the out-of-school months by logging their reading minutes online and via mobile app to earn digital rewards. The program, powered by EVEREADY®, the maker of batteries and flashlights, aims to prevent the effects of the "summer slide" – the learning losses that can occur during the summer months. Families can still register their children in grades K–8 and access free summer reading tools at scholastic.com/summer through September 5^th.  Scholastic Logo.  Once the program concludes, the 20 U.S. schools with the most reading minutes recorded will be announced and featured in the 2015Scholastic Book of World Records. Bestselling author Gordon Korman (The Hypnotists) and bestselling author-illustrator David Shannon (Bugs in My Hair!) will visit the U.S. middle school and U.S. elementary school, respectively, with the most reading minutes logged.  "Children, families, and teachers have enthusiastically embraced the importance of summer reading this year, as shown by the fact that kids surpassed last year's world record halfway through the summer!" said Francie Alexander, Chief Academic Officer. "We're excited to share the news and hope that, with six more weeks to go in the Scholastic Summer Reading Challenge, even more kids will sign up, choose the books that they want to read, log their minutes, and enjoy a summer spent with books. They'll have the added advantage of heading back to school with even stronger reading skills."  Scholastic Summer Reading Challenge highlights:    oFree summer reading resources are available for teachers, parents and     children, including summer booklists, expert tips, activity sheets, and     more.   o4 U.S. Governorsand42 Gubernatorial Spousespledged to help spread the     important message about children reading over the summer by signing on     asReading Ambassadors. Scholastic will donate 500 books to the school of     each Reading Ambassador's choice, and many of the Ambassadors are hosting     reading events in their respective states.    oSummer reading apps include the Scholastic Reading Timer, anapp to enter     reading minutes on-the-go, and the Scholastic Parents Facebook calendar     app, which features daily links ranging from expert tips to articles to     family-friendly activities. The Facebook calendar app also offers Friday     Freebies every week throughout the summer, which offers parents a chance     to win fun prizes like a "Reading Under the Stars" kit or brand new books     for their children.  For more information about Scholastic (NASDAQ: SCHL) and the Scholastic Summer Reading Challenge, please visit the Scholastic media room at mediaroom.scholastic.com.  Logo- http://photos.prnewswire.com/prnh/20100907/SCHOLASTICLOGO  SOURCE Scholastic Corporation  Website: http://www.scholastic.com Contact: Mike Barrett, Scholastic, 212-343-6570, mbarrett@scholastic.com  
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