ADDING MULTIMEDIA Skylanders Brings Premium Toy Line “Eon’s Elite” to Fans This Fall

  ADDING MULTIMEDIA Skylanders Brings Premium Toy Line “Eon’s Elite” to Fans
  This Fall

Comic-Con 2014

Business Wire

SANTA MONICA, Calif. -- July 25, 2014

Today at San Diego Comic-Con, Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) announced plans to
bring “Eon’s Elite,” a new set of premium toys, to Skylanders® fans worldwide
this fall. The limited edition Eon’s Elite will introduce eight must-have
collectible versions of fan-favorite Skylanders characters, beginning with
Spyro and Chop Chop.

In this photo distributed by Activision Publishing Inc., Skylanders fans
celebrate the upcoming laun ...

In this photo distributed by Activision Publishing Inc., Skylanders fans
celebrate the upcoming launch of Skylanders Trap Team by participating in a
costume contest at San Diego Comic-Con 2014 on July 24, 2014 in San Diego,
California. Shannon Deeds beat out other contestants for the ultimate prize
and bragging rights of being the best costumed character, Scratch. (Photo by
Charley Gallay/Getty Images for Activision)

The heroes in the “Eon’s Elite” roster hail from the original Skylanders
Spyro’s Adventure® and have been carefully selected by Master Eon for
displaying undaunted courage and commitment to defending all of Skylands.
Eon’s Elite features a never-before-seen decoration with a distinct, metallic
finish and a golden base that sets them apart from other Skylanders toys. Each
of these special edition toys will be offered in premium foil packaging and
also features a display case with a 3D lenticular background. Additionally,
when played in-game, Eon’s Elite will be up to three times as powerful over
other characters, which represents the biggest in-game boosts ever
incorporated into a Skylanders toy to date.

“Eon’s Elite represents the most iconic characters from the original
Skylanders game that started it all,” said Josh Taub, senior vice president of
product marketing at Activision Publishing. “These eight toys are not only
premium quality but also honor the characters’ strength, courage and
commitment. We’re excited to extend our fans’ collections with this new line.”

Eon’s Elite characters will be available in limited quantities at GameStop and
EB Games stores in North America, Australia and New Zealand, and select
retailers in Europe this fall while supplies last.

About Skylanders Trap Team™

Launching in October, Skylanders Trap Team brings a ground-breaking innovation
to the Skylanders franchise by reversing the magic of its signature
Toys-To-Life™ play pattern to let kids bring life-to-toys for the first time.
With Skylanders Trap Team, Portal Masters seek out and defeat the most wanted
villains in all of Skylands, pulling them out of the game and into living
rooms by capturing them in magical Traps. Players can then send villains back
into the game where they play as them to fight for good. The game will include
the Traptanium Portal^TM, a new ring of magical energy that enables kids to
not only bring their Skylanders to life, but also magically capture villains
using the new Traps. Once they’ve defeated the villains, kids will be able to
place a Trap into the new portal to capture them. They will also be able to
hear the villains inside the Traps, an innovation that truly brings life to
toys. Skylanders Trap Team will be available on Xbox 360^™ and Xbox One^™
video game and entertainment systems fromMicrosoft, PlayStation^® 3 and
PlayStation^® 4 computer entertainment systems, Nintendo’s Wii^™ system,
Nintendo’s Wii U^™ system, and a completely unique adventure available on the
Nintendo 3DS^™ hand-held system.

About the Skylanders® Franchise

The award-winning, $2 billion Skylanders franchise pioneered the Toys-to-Life
category in 2011 with the debut of Skylanders Spyro’s Adventure. The game
originated a new play pattern that seamlessly bridged physical and virtual
worlds across multiple platforms. In October 2012, Skylanders Giants™ further
evolved the genre and added the mega-sized Giant Skylanders and LightCore®
characters to the collection of interaction figures. Skylanders SWAP Force^TM
launched in October 2013 and introduced an all-new play pattern – swapability.
The Skylanders franchise was the top selling kids’ videogame of 2013¹, and is
now one of the top 20 videogame franchises of all time². Skylanders Trap Team,
the newest installment due out in North America on October 5, 2014, reverses
the magic of bringing toys to life – incredibly letting kids pull characters
out of the digital world into the physical world. For more information, please
visit: and

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc.
(NASDAQ: ATVI), today is a leading worldwide  developer, publisher and
distributor of interactive entertainment and leisure products. Activision
maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands,
Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the company’s

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing’s expectations, plans,
intentions or strategies regarding the future are forward-looking statements
that are not facts and involve a number of risks and uncertainties. Factors
that could cause Activision Publishing’s actual future results to differ
materially from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors identified
in the risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately prove
to be incorrect. These statements are not guarantees of the future performance
of Activision Publishing or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control and may
cause actual results to differ materially from current expectations.

^1 Based on revenue, according to The NPD Group, Gfk Chart-Track and
Activision Blizzard internal estimates, including toys and accessories.

^2 According to The NPD Group, GfK Chart-Track and Activision Blizzard
internal estimates, including toys and accessories. All time since NPD and GfK
Chart-track began recording data.

© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM,
Activision Publishing, Inc.

Photos/Multimedia Gallery Available:



Michele Wyman, 310-854-3264
Activision Publishing, Inc.
Bianca Blair, 310-496-5290
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