The Orbitz App is on Fire
Orbitz app now customized for the new Amazon Fire phone,
available in stores today
Smartphone ownership now matching PC ownership for the first time,
according to new Orbitz Mobile Bookers study
CHICAGO, July 25, 2014 (GLOBE NEWSWIRE) -- Orbitz.com today released a
customized app for Amazon's new Fire phone. The Orbitz Flights, Hotels, Cars
app builds upon Fire phone's unique technology to give users an enhanced and
more immersive smartphone experience in addition to all of the travel deals
and great features – like the Orbitz Rewards loyalty program – that travelers
have grown to love about the highly-rated, award-winning app.
Download the app now on the Amazon Appstore.
"In the new Orbitz Mobile Bookers study, 91 percent of respondents said they
own smartphones, up 30 percent from 2013," said Ryan Kowalczyk, director of
mobile for Orbitz Worldwide. "According to our study, smartphone ownership now
equals PC ownership, and with more than 30 percent of Orbitz hotel
transactions now coming from mobile devices, we are excited to get our
award-winning app in the hands of more travelers and on new devices, such as
Fire phone, that utilize fresh technology to enhance the user's experience.
The Orbitz mobile team customized the app for Fire phone and we are excited to
see how consumers respond to the app on the new platform."
"Orbitz has innovated using Fire phone's unique capabilities to offer
customers a new kind of experience for people on the go," said Steve Rabuchin,
Vice President, Amazon Appstore. "We're thrilled that Orbitz has created an
app for Fire phone. We think customers are going to love the experience."
Features of the Orbitz app customized to take advantage of Fire phone's
*Enhanced Carousel: Save time by returning to previous flight, hotel, or
rental car searches right from the device's home screen. The app takes
advantage of Fire's enhanced carousel by displaying recent travel searches
done in the app as well as searches done on the Orbitz app on other
devices. Simply tap to see updated search results in the app where you can
quickly complete your booking. Customers looking for a hotel right now can
use the enhanced carousel to quickly book a nearby hotel anywhere in the
world and take advantage of exclusive Orbitz Mobile Steals of up to 50
percent off at thousands of hotels worldwide.
*Dynamic Perspective: Fire Phone's Dynamic Perspective technology allows
users to view in multiple dimensions, enhances the look and feel of the
app and gives users an immersive experience – the Orbitz "moving O" never
looked so good. The new technology also allows the app's new travel
inspiration pictures within the enhanced carousel to jump out at
*One-handed gestures: More easily navigate the app with one hand by simply
using Fire phone's tilt gesture to access the app's navigation menu from
anywhere. Plus, the peek gesture on the Orbitz app's flight search results
screen reveals more details of each flight including flight duration and
layover airport – all without ever touching the screen.
In addition to the new Amazon Fire phone, the app is also available for Kindle
Fire. Orbitz.com is the number one way to book travel on a mobile device and
has an over 4-star rating among consumers across mobile platforms. The app
also recently won the 2014 Appy Award for best travel app. For more
information on the Orbitz suite of mobile products visit
More statistics from the new Orbitz Mobile Bookers study:^1
*Travel purchases are on average the most expensive transactions by
consumers using mobile devices. Users, on average, spend $1,076 in travel
on a mobile device outspending electronics purchases by $54.
*Mobile booking intent continues to grow among current smartphone and
tablet bookers. Sixty percent are "extremely likely" to book travel again
on a mobile device, an increase of 22 percent year-over-year. And, of
smartphone users that have never booked on a mobile device, 75 percent are
likely to book travel on a mobile device in the future, up 36 percent
*Mobile Loyalty is important to mobile bookers. Orbitz mobile bookers said
they are actively using their mobile devices for earning, redeeming and
managing their rewards with over half (53 percent) reporting they joined
the Orbitz Rewards loyalty program on a smartphone, 64 percent report
redeeming rewards – Orbucks – on a mobile device.
Download photos of the Orbitz app for the Amazon Fire phone.
^1The third annual Orbitz Mobile Bookers study of 1,330 Orbitz mobile and
non-mobile hotel bookers was conducted for Orbitz by Insight Express, May
Orbitz.com is a leading travel website that enables consumers to search for
and book a broad range of hotels, flights, car rentals, cruises, vacation
packages and destination activities.Since launching in June 2001, Orbitz.com
has become one of the world's largest online travel sites. Orbitz.com now
offers the groundbreaking Orbitz Rewards loyalty program—the only program
where customers can earn rewards immediately on flights, hotels and packages,
and redeem instantly on tens of thousands of hotels worldwide.Use the Orbitz
Rewards Visa® Card to earn even more rewards. Orbitz.com is the #1 way to book
travel on mobile devices, be it using our apps (get them at
www.orbitz.com/mobile) or our smartphone-optimized website (m.orbitz.com),
both of which are tailored for smartphones and tablets. The Orbitz app won the
2014 Appy Award for best travel app. Orbitz also ranks #1 in Online Travel
Website Customer Satisfaction in the 2014 American Customer Satisfaction
Index. Follow Orbitz on Facebook, Twitter and through the Orbitz Travel
Blog.Orbitz.com is operated by Orbitz Worldwide (NYSE:OWW).
About Orbitz Worldwide
Orbitz Worldwide (NYSE:OWW) is a leading global online travel company using
technology to transform the way consumers around the world plan and purchase
travel.Orbitz Worldwide operates the consumer travel planning sites Orbitz
(www.orbitz.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com)
and CheapTickets (www.cheaptickets.com).Also within the Orbitz Worldwide
family, Orbitz Partner Network (www.orbitz.com/OPN) delivers private label
travel technology solutions to a broad range of partners including some of the
world's largest airlines and travel agencies, and Orbitz for Business
(www.orbitzforbusiness.com) delivers managed travel solutions for companies of
all sizes.Orbitz Worldwide makes investor relations information available at
CONTACT: Media Contact:
Marita Hudson Thomas
Press spacebar to pause and continue. Press esc to stop.