Cooper Discoverer A/T3 Awarded Overland Journal Editor’s Choice and Value Award

  Cooper Discoverer A/T3 Awarded Overland Journal Editor’s Choice and Value

Business Wire

FINDLAY, Ohio -- July 25, 2014

Overland Journal, the publication for worldwide vehicle-supported expedition
and adventure travel, has awarded the Cooper Discoverer A/T^3 light truck tire
its Editor’s Choice and Value Award, as reported in the Summer 2014 issue.
Overland Journal  put the Discoverer A/T^3 through the ultimate proving
grounds during a head-to-head test with seven of the most popular all-terrain
tires, and through a comprehensive comparison of 10 different evaluation
exercises, the A/T^3’s high-speed control, predictability and wet-pavement
traction stood out at the top to showcase an impressive range of performance
attributes both on and off the road.

Overland Journal’s test was performed by Joe Bacal, a professional driver
skilled in testing off-highway vehicles. As a former lead evaluation
specialist for Toyota, and a Baja 250, 500 and 1000 winner with Team Lexus,
Bacal is regarded as one of the foremost four-wheel drive performance
evaluators in the United States. He pushed the tires to the limit and assessed
which all-terrain products excelled through dirt and pavement testing.

“We are gratified that Overland Journal recognized the innovative features,
performance and value of the A/T^3to give it the Editor’s Choice and Value
Award,” said Scott Jamieson, Cooper's Director of Product Management. “Since
its debut, this tire has become one of Cooper’s most sought-after light truck
tires. The success of the Discoverer A/T^3, coupled with this accolade, is
evidence of our focus on crafting quality tires that perform and meet the
real-life performance needs of consumers.”

According to Scott Brady, Chief Evaluator and Publisher of Overland Journal,
“The A/T^3 demonstrated superior ride quality, NVH (noise, vibration, and
harshness) and skid pad handling; it cannot be overstated how well the tire
performed overall on the pavement. In the end, the Cooper Discoverer A/T^3 was
also the overwhelming champ at speed on the dirt as well. After a controlled
75-mph drift on the gravel oval, Joe Bacal summed the tire up as ‘ridiculously
fast.’ The Cooper is smooth and effective at speed, with limited oversteer and
no notable overshoot upon countersteer,” he said.

The success of the Discoverer A/T^3 is attributed to its aggressive five-rib
all-terrain design, silica based tread compound and dual draft tread element
walls, lateral groove protectors and broken center rib. These prominent
features also landed the Discoverer A/T^3 on Overland Journal’s  in-house
vehicle, a Land Rover Range Rover Sport.

Highlights from the data collection performed by Overland Journal prove that
on pavement, the Discoverer A/T^3 behaves more like a performance tire,
showing consistently fast speeds on wet and dry courses that match-up to its
grip, control and response on the dirt track. In addition, the tire’s modern
tread design exhibits a strong, shouldered structure, leading to excellent lug
integrity and stone ejection, significantly improving off road traction.

Complete test results are featured in the Summer 2014 issue of Overland
Journal. For sizes, features and benefits of Cooper’s Discoverer A/T^3, visit

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global
family of companies that specialize in the design, manufacture, marketing, and
sales of passenger car and light truck tires. Cooper has joint ventures,
affiliates and subsidiaries that also specialize in medium truck, motorcycle
and racing tires. Cooper's headquartersis in Findlay, Ohio, with
manufacturing, sales, distribution, technical and design facilities within its
family of companies located in 11 countries around the world.For more
information on Cooper, visit,

About Overland Journal
Started in 2007,Overland Journalis an archive quality, journal format
publication dedicated to expedition travel and exploration in North America
and around the world. Published five times per year with a circulation of
14,000 copies and an international audience,Overland Journal features 128
pages of expedition vehicles, travel stories, equipment reviews, conservation
and industry news and breathtaking photography. Learn more aboutOverland
available digitally on the Apple Newsstand.


Cooper Tire
Michelle Rehbein, 419-424-4251
Overland Journal
Kelsey McLaren, 928-777-8567
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