Egencia Continues its Global Platform Investment with New Personalized Search
BELLEVUE, Wash., July 24, 2014 /CNW/ -- Egencia® will unveil a new approach
to travel search at the GBTA Convention in Los Angeles on July 28-30, 2014.
The new Egencia adaptive search technology leverages insights from travelers
to deliver proactive, personalized flight search options. The technology
enables a faster, more streamlined booking experience for travelers, while
ensuring compliance with corporate travel policy.
Even with recent advances in travel technology, searching and booking a trip
is still a complex and long process. Expedia® user research shows that
travelers can run up to 48 search queries before booking.
At GBTA, Egencia is demonstrating its innovative, adaptive search technology
which rapidly guides business travelers and arrangers to a set of options that
are tailored to their preferences and company policy. It will initially be
available for air search on Egencia® TripNavigator mobile products, followed
by the online booking and travel consultant tools.
"The booking process for business travel can be a real pain point as business
travelers strive to combine demanding agendas, personal preferences and
corporate requirements," says Sophie Krishnan, vice president of global
marketing and product at Egencia. "Based on insights from our business
travelers and extensive research with Expedia, our adaptive search technology
should make the booking experience faster and more productive."
Personalized Shopping Recommendations
The Egencia adaptive search technology is designed to learn how travelers shop
by analyzing data from sources such as their search preferences, most common
keystrokes and past bookings. The search process is built to be adaptive so
that when the traveler uses Egencia websites or mobile apps, subsequent
searches require fewer inputs to reach the desired results. For travelers who
frequently book similar trips, the technology pre-configures common search
options in the first step of the search process.
"This is a great feature that will make sure that the personalization built
into the apps allows travelers to find the content they want, while the policy
tags are easy to interpret. We want our travelers to have lots of options that
fit their personal criteria, while guiding them to make a choice that balances
their needs with our budget," says Jennie Robertson, travel manager with
Tableau Software, an Egencia customer.
More Tailored Choices; Not Just More Options
In addition to learning the travelers' behavior, the search functionality also
enables users to narrow the results by choosing what they like about a
particular flight and tap to find further comparable results. For example, a
traveler or arranger can simply ask for results with similar arrival time,
airline or duration, and get tailored answers. Visual guides to travel policy
swiftly narrow the options further to those that are compliant.
Egencia will be showcasing its new offerings with live demos at the GBTA
Convention in Los Angeles from July 28-30. Visit booth #2625 to find out more
and see the latest Egencia innovations.
In keeping with the convention theme, "Business in Motion," and the dynamic
spirit of Egencia innovation, the TMC invites press, customers, prospects and
partners to celebrate "Art in Motion" on the rooftop at The Standard hotel on
July 29, 7 - 11 pm.
Egencia is a leading full-service travel management company delivering
innovative business travel technology and expert local service to more than
10,000 clients in 64 countries around the world. As part of Expedia, Inc.
(NASDAQ: EXPE), one of the world's largest travel companies, Egencia provides
forward-looking companies with the ability to drive compliance and cost
savings in their travel programs, while meeting the needs and requirements of
the modern business traveler. For more information please visit us at
www.egencia.com or connect with us on Twitter @Egencia.
© 2014 Egencia, LLC. All rights reserved. Egencia, Egencia TripNavigator
and the Egencia logo are either registered trademarks or trademarks of
Expedia, Inc. in the U.S. and/or other countries. All other trademarks are
the property of their respective owners. CST # 2029030-50; CST # 2083922-50.
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Annie McElroy-Arnaud, PR Manager, Office: +33 (0)1 73 01 02 21 or Mobile: +33
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-0- Jul/24/2014 13:00 GMT
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