Rocky Brands' Blueprint For Growth Drives New Hires, Promotions

       Rocky Brands' Blueprint For Growth Drives New Hires, Promotions

PR Newswire

NELSONVILLE, Ohio, July 24, 2014

NELSONVILLE, Ohio, July 24, 2014 /PRNewswire/ --In alignment with its
Blueprint for Growth, Rocky Brands (NASDAQ: RCKY) has made several hires and
promotions to enhance its family of footwear and apparel brands, Rocky®,
Durango®, Georgia Boot® and Creative Recreation®.

Rocky Brands, Inc. headquartered in Nelsonville, Ohio.

"Every associate at Rocky Brands has goals and deliverables relating back to
our Blueprint for Growth, which serves as a map for our business," said David
Sharp, Rocky Brands' CEO. "These strategic hires and promotions strengthen our
ability to meet those benchmarks."

With a focus on quality enhancement, on-time delivery and pricing management,
Giles Coulson has joined the company as Vice President & General Manager of
Asia Operations.Coulson has 26 years of footwear experience with brands such
as Dr. Martens and Clarks International, and more than 16 years working in
Thailand, Korea and China.He will lead on-the-ground sourcing efforts in Asia
from Rocky Brands' Dongguan, China office.

In an effort to foster customer intimacy and affinity, the responsibilities of
Jeff Stern, Senior Vice President of Rocky and Georgia Wholesale, have
expanded to include allUS WholesaleSales, which includes all functional and
lifestyle product lines.During Stern's five-year tenure with Rocky Brands he
has held various leadership roles in segments including Rocky Duty, Commercial
Military, 4EurSole and S2V Extreme, as well as Key Accounts. Stern holds a BS
from Marietta College and an MBA from Ohio University.

As a part of this realignment, the following changes have been made to align
the sales management team with the new sales structure. Charged with driving
growth through profitable sales, Mark Dean has been promoted to Vice President
of Commercial Military Division. Dean joined Rocky Brands in 2009 and has
worked in the Commercial Military division since 2010. Dean's duties included
Director of Government and Military Sales, assisting the team in driving sales
from $8 Million in 2010 to $20 Million in 2013. Dean completed more than 20
years of Distinguished Military Service, retiring in 2007 from Ohio University
Army ROTC, having held positions with Infantry, Military Intelligence and US
Army Aviation.

Also tasked with driving business to new customers in new channels and
improving core business, Cory Haberman has been hired as Vice President of
Georgia Boot. Haberman will build on the successes of the Georgia Boot sales
force, driving both corporate and divisional goals while working with
Marketing and Product Development to strengthen all aspects of the Georgia
Boot product offering and value proposition. He comes to Rocky Brands from
Wolverine Worldwide, where he was the Vice President of Global Product

Consistent with the Blueprint's goals to drive business to new customers in
new channels and improve core business, Jeremy Weiss has been hired as
National Sales Manager for Durango's Western and City divisions. Prior to
joining Rocky Brands, he was Vice President of Sales at Miller International,
working with prominent western brands Cinch and Cruel Girl.

Also in line with restructuring the sales force, the Rocky Western division
created a new sales team, under the leadership of Chris Lorenzo, who has
worked in both marketing and sales roles during his 10 years with Rocky

In an effort to arm the sales force with innovative new products, Mike
Roundhouse has been promoted to Director of Product Development. Roundhouse
joined Rocky Brands in 2005 and received an MBA from Ohio University in 2012.
He will continue to lead the footwear and apparel development teams as they
infuse the voice of the consumer into products across all brands.

For more information, visit

Contact: Mike Alday
         Alday Communications

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SOURCE Rocky Brands
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