Criteo unlocks global revenue potential for digital marketers in more than 130
Advertisers now able to drive performance advertising campaigns in new
territories with Criteo's expanded operations
NEW YORK, July 24, 2014
NEW YORK, July 24, 2014 /PRNewswire/ --Criteo (NASDAQ: CRTO),the performance
advertising technology company, today announced that it has enhanced its
operational capabilities enabling advertisers to target consumers with
individually personalized ads in over 130 countries worldwide. Criteo's
performance advertising solution is now able to deliver and rapidly scale
multi-region campaigns for advertisers, significantly reduce time to market
and help its customers capitalise on the billion dollar revenue potential in
"In the last few years we've experienced exponential growth, resulting in us
becoming one of the largest fashion etailers in Brazil. We're currently
working with Criteo in five markets across Latin America and we're seeing
significant conversion rates from new and existing customers," said Gabriel
Porto, Head of Marketing at Dafiti. "We're genuinely excited about the ability
to tap into customers in diverse territories at any point, especially as we
continue on this path of rapid growth."
Through its enhanced prediction and recommendation technology, The Criteo
Engine, Criteo is able to seamlessly deliver performance-based advertising
campaigns in multiple regions simultaneously and cater to last minute requests
by advertisers to 'switch-on' a new market, which together put Criteo in a
position to open the door to new business opportunities with major
"In the luxury space, there is a big 'lag' between when users browse and when
users convert. Criteo is really helping us to close down that window to
conversion and ensure we're reaching customers globally," said Rachel Waller,
Senior Digital Marketing Manager and Social Media Manager, Farfetch. "The US
in particular has shown incredible results for us but we have also seen great
success across the globe as we continue to expand. We're excited to see how
our customer base grows, as we continue to deliver the right message and the
right brand mix to customers based on their lifecycles and location."
Serving countries from Japan and Brazil to Andorra and Zambia, Criteo's
enhanced platform estimates the gross economic potential and consumer
accessibility of each market, providing invaluable insight on when, where and
how to run campaigns that yield the best post-click performance.
"Over 2 billion people have access to the internet worldwide. Harnessing the
vast revenue potential is where the real return on investment for our clients
lies," said Eric Eichmann, COO at Criteo. "It doesn't matter if you're
looking to roll out five countries or fifty. Our technology can handle that
kind of scale, without compromising on performance, and still delivering the
analytics and measurement our clients trust."
Advertisers can activate new markets quickly and as required. Many of the new
countries now available are the markets of tomorrow in regions such as the
Middle East, Africa, South America and South East Asia, all of which represent
significant growth opportunities for advertisers.
For more information regarding Criteo's digital performance advertising
solutions, please visit
Criteo delivers individually targeted performance advertising at an unrivalled
scale. Measuring return on post-click sales, Criteo makes ROI transparent and
easy to measure. Criteo has over 1,000 employees in offices across the US,
Europe and Asia, serving over 6,000 advertisers in more than 50 countries.
Working with all major RTB platforms, Criteo also has direct relationships
with over 7,000 publishers worldwide.
For more information, please visit http://www.criteo.com.
Contact: Emma Ferns, Criteo, firstname.lastname@example.org
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