Creates Organic Hotel App for the Launch of Amazon's Fire Phone Creates Organic Hotel App for the Launch of Amazon's Fire Phone  Travel App Showcases Fire Phone's "Dynamic Perspective" Technology  PR Newswire  NORWALK, Conn., July 24, 2014  NORWALK, Conn., July 24, 2014 /PRNewswire/, a leader in mobile travel and part of The Priceline Group (NASDAQ: PCLN), announced today the launch of a custom-created hotel search and booking app specially designed for Amazon's new Android-based Fire phone, which launches on July 25. The Fire Phone app is available now for free download from the Amazon Appstore. Creates Organic Hotel App for the Launch of Amazon’s Fire Phone  Today's announcement is part of's continuing commitment to create customized native apps for the expanding universe of mobile phones, tablets and other devices from major mobile innovators like Amazon. It is also a reflection of the growing popularity of Android devices among mobile travelers. In 2013,'s Android app experienced the highest year-over-year growth of all of the company's mobile platforms, more than doubling.  "We know that a good portion of mobile travelers search for their hotels while they're literally 'on-the-go,'" said's Chief Product Officer, John Caine. "That often means they are in a car, or possibly on some form of public transportation, where it is challenging to manipulate the smaller screens by hand. Amazon's Dynamic Perspective technology creates a more 'hands-free' – and significantly faster – booking environment that is especially convenient and valuable to mobile travelers."  "Travel represents an exciting opportunity to leverage Fire phone's technology and features," said Steve Rabuchin, Vice President, Amazon Appstore. "We're thrilled that has created an app for Fire phone. We think customers are going to love the experience."'s new hotel app zeroes in to take advantage of Fire phone's most exciting technologies, including:    oTravelers using the app are greeted by a multi-dimensional     logo that leverages Fire phone's Dynamic Perspective technology. The     entertaining logo was specially created for by Felipe     Cerdan, an artist who has done extensive work for Disney, DreamWorks and     Warner Brothers.   oThe Fire phone app incorporates an active widget that     remembers users' most recent hotel searches and will display     up-to-the-minute hotel recommendations from other guests who have recently     completed stays in that area.   oTravelers will instantly benefit from's incorporation of     Fire phone's 3-paneled design. Fire phone users can quickly switch from     panel to panel by simply tilting the phone. In's case, the     left-hand panel displays the three different ways to shop hotels (browse     all hotels, check out specially discounted Express Deals, or bid using the     Name Your Own Price feature). The right-hand panel continues to show     guest hotel recommendations; and, the center panel allows travelers to     shop according to their preference.  The Fire phone app gives travelers access to's full global complement of hotels available at competitive published rates and at special discounts available only to customers. also offers a free travel app for owners of Amazon's Kindle Fire tablets that enables them to book hotels, rental cars and airline tickets from's extensive collection of travel services and inventories.  For more information on the new app, visit or connect with us on Facebook and Twitter.  About, part of The Priceline Group [NASDAQ: PCLN], gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express Deals®, where travelers can take advantage of hotel discounts without bidding.  For Press Information: Kimberly Soward (203) 299-8431,  For Investor Relations: Matthew Tynan (203) 299-8487  Logo-  SOURCE  Website:  
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