Priceline.com Creates Organic Hotel App for the Launch of Amazon's Fire Phone

Priceline.com Creates Organic Hotel App for the Launch of Amazon's Fire Phone

Travel App Showcases Fire Phone's "Dynamic Perspective" Technology

PR Newswire

NORWALK, Conn., July 24, 2014

NORWALK, Conn., July 24, 2014 /PRNewswire/ --Priceline.com, a leader in
mobile travel and part of The Priceline Group (NASDAQ: PCLN), announced today
the launch of a custom-created hotel search and booking app specially designed
for Amazon's new Android-based Fire phone, which launches on July 25. The
priceline.com Fire Phone app is available now for free download from the
Amazon Appstore.

Priceline.com Creates Organic Hotel App for the Launch of Amazon’s Fire Phone

Today's announcement is part of priceline.com's continuing commitment to
create customized native apps for the expanding universe of mobile phones,
tablets and other devices from major mobile innovators like Amazon. It is
also a reflection of the growing popularity of Android devices among mobile
travelers. In 2013, priceline.com's Android app experienced the highest
year-over-year growth of all of the company's mobile platforms, more than
doubling.

"We know that a good portion of mobile travelers search for their hotels while
they're literally 'on-the-go,'" said priceline.com's Chief Product Officer,
John Caine. "That often means they are in a car, or possibly on some form of
public transportation, where it is challenging to manipulate the smaller
screens by hand. Amazon's Dynamic Perspective technology creates a more
'hands-free' – and significantly faster – booking environment that is
especially convenient and valuable to mobile travelers."

"Travel represents an exciting opportunity to leverage Fire phone's technology
and features," said Steve Rabuchin, Vice President, Amazon Appstore. "We're
thrilled that priceline.com has created an app for Fire phone. We think
customers are going to love the experience."

Priceline.com's new hotel app zeroes in to take advantage of Fire phone's most
exciting technologies, including:

  oTravelers using the app are greeted by a multi-dimensional priceline.com
    logo that leverages Fire phone's Dynamic Perspective technology. The
    entertaining logo was specially created for priceline.com by Felipe
    Cerdan, an artist who has done extensive work for Disney, DreamWorks and
    Warner Brothers.
  oThe priceline.com Fire phone app incorporates an active widget that
    remembers users' most recent hotel searches and will display
    up-to-the-minute hotel recommendations from other guests who have recently
    completed stays in that area.
  oTravelers will instantly benefit from priceline.com's incorporation of
    Fire phone's 3-paneled design. Fire phone users can quickly switch from
    panel to panel by simply tilting the phone. In priceline.com's case, the
    left-hand panel displays the three different ways to shop hotels (browse
    all hotels, check out specially discounted Express Deals, or bid using the
    Name Your Own Price feature). The right-hand panel continues to show
    guest hotel recommendations; and, the center panel allows travelers to
    shop according to their preference.

The priceline.com Fire phone app gives travelers access to priceline.com's
full global complement of hotels available at competitive published rates and
at special discounts available only to priceline.com customers. Priceline.com
also offers a free travel app for owners of Amazon's Kindle Fire tablets that
enables them to book hotels, rental cars and airline tickets from
priceline.com's extensive collection of travel services and inventories.

For more information on the new app, visit www.priceline.com/media/ or connect
with us on Facebook and Twitter.

About priceline.com

Priceline.com, part of The Priceline Group [NASDAQ: PCLN], gives leisure
travelers multiple ways to save on their airline tickets, hotel rooms, rental
cars, vacation packages and cruises. In addition to getting compelling
published prices, travelers can take advantage of priceline.com's famous Name
Your Own Price® service, which can deliver the lowest prices available, or the
recently added Express Deals®, where travelers can take advantage of hotel
discounts without bidding.

For Press Information: Kimberly Soward (203) 299-8431,
kimberly.soward@priceline.com

For Investor Relations: Matthew Tynan (203) 299-8487
matt.tynan@pricelinegroup.com

Logo- http://photos.prnewswire.com/prnh/20140724/130082

SOURCE Priceline.com

Website: http://www.priceline.com/media
 
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