Bus Shelter Advertising: Quebecor Partners with Societe de transport de Laval

Bus Shelter Advertising: Quebecor Partners with Societe de transport de Laval 
FOR: Quebecor Inc. 
and Societe de transport de Laval (STL) 
JULY 23, 2014 
Bus Shelter Advertising: Quebecor Partners with Societe de transport de Laval 
MONTREAL, QUEBEC--(Marketwired - July 23, 2014) -  
Note to editors: Two images are included with this press release on
Marketwire's website.  
Quebecor and the Societe de transport de Laval (STL) are pleased to announce a
new 20-year partnership: beginning August 1, 2014, Quebecor will manage
advertising on the STL's transit shelter network.  
"The STL is very happy with this new agreement," said STL Chair David
De Cotis. "It will enable us to expand our network of bus shelters and
also boost shelter advertising revenues. Partnering with Quebecor and building
more bus shelters means we can better serve our ridership. It fits with our
mission to improve Laval residents' quality of life."  
"This agreement will strengthen our position in out-of-home advertising, a
fast-growing market," said Quebecor President and CEO Pierre Dion.
"At Quebecor we believe in harnessing the power of innovation through our
people's creativity. We're proud to put our expertise to work with
STL. Together we will develop the full advertising and promotional potential of
Laval's network of transit shelters and make the shift to digital in the
years ahead." 
"This contract with STL is great news," commented Claude Foisy, Vice
President of Quebecor Media Out of Home. "We already manage
Montreal's network of transit shelters, and now we can offer our clients a
much wider array of out of home advertising options. From small local
businesses to large national firms, it's a great advertising platform that
really gets you close to consumers." 
Digital transit shelters: coming soon 
The first step will be for Quebecor to take over advertising operations for
Laval's current network of 101 bus shelters - a number the company wants
to increase to close to 300. Quebecor will also help STL bring its transit
shelters into the 2.0 era by installing five interactive shelters equipped with
84-inch screens with gesture recognition technology. Users can view bus
schedules and detailed maps of the whole transit network in real time. For
advertisers the screens offer a wealth of creative media opportunities, from
dynamic information feeds to video. The technology has been in use in Montreal
since last year and has been a success with both transit users and advertisers. 
Greener, cleaner, safer 
In keeping with its commitment to offering quality service and a superior user
experience, Quebecor will maintain the bus shelters to the most stringent
industry standards. Bus shelter lighting will be upgraded to LED technology, an
energy-efficient choice that also provides a safer nighttime environment for
public transit users. 
Quebecor was awarded this contract following a call for tenders issued last
spring by the Societe de transport de Laval. 
For more information visit www.abribus.ca.  
About STL 
--  The STL is responsible for over 20 million trips annually; 
--  The STL strives to improve quality of life by focusing on excellence and 
by putting technology to use on behalf of the people of Laval; 
--  The STL has developed services that contribute to the development and 
accessibility of public transit. We have incorporated fare strategies 
including reduced fares on smog days, family fares and Horizon 65+ which 
provides free access to buses for Laval residents over the age of 65 and 
the XTRA program which encourages teens to take the STL over the summer. 
About Quebecor 
Quebecor, a Canadian telecommunications, entertainment and news media leader,
is one of the best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best possible customer
experience, all of Quebecor's subsidiaries and brands are differentiated
by their high-quality, multiplatform, convergent products and services.  
Quebecor (TSX:QBR.A)(TSX:QBR.B) is firmly based in Quebec. It holds a 75.36%
interest in Quebecor Media, which employs more than 15,000 people in Canada.  
A family business founded in 1950, Quebecor is strongly committed to the
community. Every year, it actively supports people working with more than 400
organizations in the vital fields of culture, health, education, the
environment and entrepreneurship.  
Visit our website: www.quebecor.com  
Follow us on Twitter: twitter.com/QuebecorMedia  
To view the images accompanying this press release, please visit the following
Ariane Lareau
Communications Advisor, Public Affairs
Quebecor Media
514 380-1996
Marie-Celine Bourgault
Director, Communications & Marketing
Societe de transport de Laval
450 662-5429
INDUSTRY:  Media and Entertainment - Books and Publishing, Media and
Entertainment - Information Services, Media and Entertainment - Movies/Music
Videos, Media and Entertainment - Music and Radio, Media and Entertainment -
-0- Jul/23/2014 16:13 GMT
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