Giving to the Giving

                             Giving to the Giving

Toyota Awards New Prius to Deserving Community Leader

PR Newswire

LOS ANGELES, July 23, 2014

LOS ANGELES, July 23, 2014 /PRNewswire/ --Little did Audrey Moscosa-Rodriguez
know that her answer to the question, "where would you go in a new Toyota
Prius and why?" would earn her a new hybrid to help her efforts.

2014 National Council of La Raza Conference: Toyota Division Group Vice
President and General Manager Bill Fay (left to right) poses with Audrey
Moscosa-Rodriguez, winner of a new Prius, and NCLR President Janet Murguia at
the 2014 National Council of La Raza conference, Sunday, July 20, 2014.

Moscosa-Rodriguez was attending this year's National Council of La Raza (NCLR)
Annual Conference, when Toyota invited her – and other attendees – to answer
the question. Her response: that she would use the Prius to help promote and
encourage Latino teens to graduate high school and apply to college.A panel
chose her as the winner and she was presented with the keys to her new car at
NCLR's Latina's Brunch on Sunday.

"I work with a program that helps middle and high school students prepare for
academic and career success," said Moscosa-Rodriguez of Savannah, Ga. "This
new Prius will help me reach more students, motivate them toward high school
graduation and college access, and prepare them for successful entry into the
workforce. I can't thank Toyota enough for this amazing life changing gift.
This is such a tremendous opportunity for me, my students and my community."

The NCLR conference, which ran from July 19 to July 22 in Los Angeles, is the
nation's largest gathering of influential individuals, organizations,
institutions and companies working with the Hispanic community. Toyota was
the title sponsor for this year's event, celebrating ten years as the No. 1
auto choice for U.S. Latinos.

"We are proud and grateful to our Latino customers and deeply thankful for
their ongoing partnership, friendship and loyalty," said Bill Fay, Group Vice
President and General Manager of the Toyota division at Toyota Motor Sales
(TMS), U.S.A., Inc. "We have been a proud partner of NCLR for 15 years and are
thrilled to be expanding our efforts to support the important work that NCLR
does to expand civic engagement and foster critical conversations across the
Latino community."

"We are proud to be working side by side with Toyota and to have them as a
committed partner," says Ron Estrada, Vice President Integrated Marketing and
Events at NCLR. "Toyota always brings something new and exciting to our
conference and we couldn't be more thrilled to have them be a part of it again
this year."

In addition to giving away a new Prius at the conference, Toyota also
showcased its most popular vehicles, hosted an autograph session with NASCAR's
German Quiroga, a golf clinic taught by LGPA golfer Lizette Salas and a free
concert with Ryan Beatty, gave away car seats and more.

About Toyota's commitment to the Latino Community

Since 1991, Toyota has contributed more than $700 million to American
nonprofit groups; a big part of it going to organizations that support
minority populations, including Hispanics.

Toyota supports and partners with premier Hispanic organizations that promote
the advancement of the Latino community in the United States through education
and civic engagement including:

  oNational Council of La Raza (NCLR)
  oNational Association of Latino Elected and Appointed Officials (NALEO)
  oLeague of United Latin American Citizens (LULAC)
  oCongressional Hispanic Caucus Institute (CHCI)
  oHispanic Scholarship Fund (HSF)
  oLatinos in Tech Innovation & Social Media (LATISM)

Toyota has nearly tripled our number of Hispanic-owned Toyota and Lexus
dealers since 2000 and is proud to offer programs that keep families safe on
the road like the groundbreaking injury prevention initiative "Buckle Up for
Life" or "Abrochate a la Vida."

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our Toyota,
Lexus and Scion brands. Over the past 50 years, we've built more than 25
million cars and trucks in North America, where we operate 14 manufacturing
plants (10 in the U.S.) and directly employ more than 40,000 people (more than
32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.)
sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.)
in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20
years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a
focus on education, safety and the environment. As part of this commitment,
we share the company's extensive know-how garnered from building great cars
and trucks to help community organizations and other nonprofits expand their
ability to do good. For more information about Toyota, visit

About NCLR

The National Council of La Raza (NCLR)—the largest national Hispanic civil
rights and advocacy organization in the United States—works to improve
opportunities for Hispanic Americans. Through its network of nearly 300
affiliated community-based organizations, NCLR reaches millions of Hispanics
each year in 41 states, Puerto Rico, and the District of Columbia. To achieve
its mission, NCLR conducts applied research, policy analysis, and advocacy,
providing a Latino perspective in five key areas—assets/investments, civil
rights/immigration, education, employment and economic status, and health. In
addition, it provides capacity-building assistance to its Affiliates who work
at the state and local level to advance opportunities for individuals and

Founded in 1968, NCLR is a private, nonprofit, nonpartisan, tax-exempt
organization headquartered in Washington, DC, serving all Hispanic subgroups
in all regions of the country. It has state and regional offices in Chicago,
Los Angeles, Miami, New York, Phoenix, and San Antonio.


Javier Moreno, Toyota

2014 National Council of La Raza Conference: Audrey Moscosa–Rodriguez from
Savannah, Ga, wins a new Prius at the 2014 National Council of La Raza
conference, Sunday, July 20, 2014.


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