Skylanders® is Heading to San Diego Comic-Con!

  Skylanders® is Heading to San Diego Comic-Con!

 Fans Attending San Diego Comic-Con Invited to Participate in Costume Contest
        at Official Skylanders Panel, with More Than $5,000 in Prizes

Comic-Con 2014

Business Wire

-- July 23, 2014

Activision Publishing, Inc.:

         Skylanders, the video game that pioneered the Toys-to-Life™ genre,
         will descend upon San Diego Comic-Con for the first time in the
         franchise’s history starting on July 24. Fans will be among the first
         in the world to get hands-on experience with Skylanders Trap Team™,
WHAT:   the newest installment to the Skylanders franchise. To celebrate,
         Activision Publishing, Inc. will award more than $5,000 in prizes to
         the best Skylanders costumes of the show. Fans now have a chance to
         bring their creativity to life by dressing up as one of their
         favorites, such as Spyro, Stealth Elf, Eruptor, Kaos or any of the
         characters from the Skylanders universe.

         The costume contest will take place at the San Diego Comic-Con panel,
         “Skylanders: The Creative Process of Bringing Toys to Life,” where
         members of the Skylanders team will offer insights into the
         development process of one of the world’s most beloved and successful
         Toys-to-Life  video game franchises. Panel speakers include comic
         book writer Ron Marz (Green Lantern, DC vs. Marvel), famed voice of
         Kaos Richard Horvitz (Invader Zim, Billy and Mandy), Activision’s
         Senior Vice President of Consumer Marketing, John Coyne, and Toys for
         Bob’s Director of Toy and Character Development, I-Wei Huang.

         Prizing for the costume contest is as follows:
           *Grand Prize: $4,000
           *Runner Up: $1,000
           *2^nd Runner Up: Collection of rare Skylanders toys

WHEN:    Thursday, July 24, 2014
         Media Call Time: 5:45 p.m.
         Event Begins: 6:00 p.m.

WHERE:   San Diego Convention Center, Room 7AB
         111 W. Harbor Dr. San Diego, CA 92101

           *Footage/Photos of the “Skylanders: The Creative Process of
             Bringing Toys to Life” panel
           *Costumed fans lining up to show off their cosplay creations
           *Interviews with excited costumed fans winning prizes


To request an interview, please contact:
Michele Wyman, 310-854-3264
Activision Publishing
Bianca Blair, 310-496-5290
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