ARM Mali Video and Display Technology to Power Next Generation of Atmel Devices

  ARM Mali Video and Display Technology to Power Next Generation of Atmel
  Devices

Leading MCU provider to deploy a range of ARM Cortex processor and ARM Mali IP
                     in industrial, consumer applications

Business Wire

CAMBRIDGE, U.K. -- July 23, 2014

ARM announced today it has licensed processor and security IP to Atmel
Corporation for use in a wide array of devices requiring image, video and
display capabilities. Atmel plans to integrate the newly licensed ARM^®
technology into silicon targeted at wearable devices and automated factory
tasks reliant on image processing such as the identification of faulty
products. The license includes the ARM Cortex^®-A7 processor, ARM Mali™-V500
video accelerator, Mali-DP500 display processor, and ARM TrustZone^®
technology.

“Atmel and ARM have a successful history of collaboration,” said Pete Hutton,
executive vice president and president of product groups, ARM. “That
partnership continues to build with Atmel now expanding its ARM IP portfolio
to include even stronger security and richer media processing technology that
prepares the way for new and exciting products in emerging markets such as
IoT, wearables and factory automation.”

The energy efficiency and small die area advantages of ARM Mali-V500 and
Mali-DP500 enables full HD 1080p60 resolution capabilities on a single core,
which is ideally suited for cost-conscious applications. Additionally, both
the ARM Mali-V500 and Mali-DP500 incorporate support for ARM TrustZone
technology for hardware-backed content security from download to display.

“As IoT and wearable devices become smaller, more sophisticated and
integrated, the SoCs used in the devices will need to offer more features and
functionality in smaller packages,” said Reza Kazerounian, senior vice
president and general manager, microcontroller business unit at Atmel. “The
small area footprint of the ARM Cortex and Mali multimedia solutions will
allow us to offer HD video and display processing in unprecedented sizes.”

With Mali-DP500, Atmel SoCs will have the capability to deliver UI
functionality such as multi-layer composition, scaling and post-processing
with support from ARM’s Frame Buffer Compression (AFBC) protocol. This
technology is unique to ARM and is capable of delivering a 60 percent
reduction in system bandwidth for video playback.

About ARM

ARM is at the heart of the world's most advanced digital products. Our
technology enables the creation of new markets and transformation of
industries and society. We design scalable, energy-efficient processors and
related technologies to deliver the intelligence in applications ranging from
sensors to servers, including smartphones, tablets, enterprise infrastructure
and the Internet of Things.

Our innovative technology is licensed by ARM Partners who have shipped more
than 50 billion Systems on Chip (SoCs) containing our intellectual property
since the company began in 1990. Together with our Connected Community, we are
breaking down barriers to innovation for developers, designers and engineers,
ensuring a fast, reliable route to market for leading electronics companies.
Learn more and join the conversation at http://community.arm.com.

Legal

ARM, Trustzone and Cortex are registered trademarks of ARM Limited (or its
subsidiaries) in the EU and/or elsewhere. All rights reserved. Mali is a
trademark of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. All
rights reserved. All other brands or product names are the property of their
respective holders. All other brands or product names are the property of
their respective holders. "ARM" refers to ARM Holdings plc (LSE: ARM and
NASDAQ: ARMH) and members of its corporate group as constituted from time to
time.

None of the information contained in this document may be adapted,
republished, or reproduced in any form except with the prior written
permission of the copyright holder, but links may be posted directly to this
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attributed and unmodified may be shared freely, unless the copyright holder at
any time withdraws these permissions. This document is intended only to
provide information to the reader about the relevant product(s) described or
mentioned. All information is provided "as is" and without warranty. ARM makes
no representation as to the product(s), and ARM shall not be liable for any
loss or damage arising from the use of any information in this document or any
error or omission in such information.

Contact:

ARM
Phil Hughes, 512-330-1844 / 512-694-7382
Senior PR Manager, ARM
phil.hughes@arm.com
 
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