PBI Bank Taps RLF Communications as Marketing Communications Partner

  PBI Bank Taps RLF Communications as Marketing Communications Partner

Business Wire

LOUISVILLE, Ky. -- July 23, 2014

Porter Bancorp, Inc. (NASDAQ: PBIB), parent company of PBI Bank, announced
today that  PBI Bank, Inc. has formed a partnership with RLF Communications,
LLC for marketing communications support following a rigorous review and bid
process. The bank’s senior leadership team selected RLF Communications from
amongst several marketing agencies that presented on their strategic
capabilities, level of experience, depth of banking industry knowledge and
tactical executions.

“PBI Bank is poised for growth in both our metro and rural markets and to
expand and enhance our product and service offerings,” said John T. Taylor,
PBI Bank President and CEO. “Given the breadth and scope of our market area in
Kentucky, we recognized that an important part of that growth is predicated on
defining a strong, meaningful brand and reconnecting with the many communities
we serve.”

Taylor added that RLF Communications demonstrated particular strength and
depth in financial services marketing, advertising and public relations. RLF
Communications conducts regional and national campaigns for its clients in the
southeast and south central regions of the U.S., and has been consistently
recognized with awards and honors for its creativity, execution and driving
successful results.

“We are extremely pleased to partner with PBI Bank and help them define and
communicate their story, value proposition and competitive differentiators,”
said Monty Hagler, RLF Communications President and CEO. “PBI Bank has a clear
strategic vision for growth in both its retail and commercial lines of
business, and we look forward to supporting the work around that vision to
raise the profile of PBI Bank in the communities where the bank operates.”

About Porter Bancorp, Inc.

Porter Bancorp, Inc., a bank holding company headquartered in Louisville,
Kentucky, had $1.1billion in assets asof March 31, 2014. Through Porter’s
subsidiary PBI Bank, it operates 18 full-service banking offices in Kentucky.
Porter Bancorp’s common stock is traded on the Nasdaq Global Market under the
symbol “PBIB.”

About RLF Communications

RLF Communications, based in Greensboro, NC, is a full-service agency that
delivers insightful strategy, powerful ideas and relentless execution to
advance client objectives. RLF’s work is consistently recognized with national
marketing communications awards, including ADDYs, PRWeek awards, SABRE awards
and the Public Relations Society of America’s Silver and Bronze Anvils. RLF is
also cited as one of the best agencies to work for in the U. S., and is a
proud partner of Worldcom, the world’s largest and oldest partnership of
independent communications agencies with 140 agency partners throughout the



Porter Bancorp, Inc.
Melissa G. Lucas, 502-499-4800
Director of Marketing and Communications
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