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Samsung Delivers New Possibilities in Guest Entertainment Through Alliances with Leading System Integrators

  Samsung Delivers New Possibilities in Guest Entertainment Through Alliances   with Leading System Integrators  Business Wire  RIDGEFIELD PARK, N.J. -- July 23, 2014  Samsung Electronics America is partnering with a number of leading providers of broadband and interactive solutions to bring hoteliers a wide selection of equipment and guests with premium content. Working with industry-leading integrators allows Samsung to offer hotels and cruise lines a variety of LED TVs with outstanding picture quality and content. Samsung recently showcased these industry alliances along with its latest lineup of products for the hospitality market at HITEC 2014, the world's largest hospitality technology show.  “Aligning with industry-leading integrators enables Samsung to tailor our hospitality offerings to address and eliminate many of the common pain points faced by the industry so that hoteliers can deliver a premium entertainment experience for their guests,” said Jonas Tanenbaum, vice president of hospitality at Samsung Electronics America. “With the help of our partners’ expertise, we are able to offer hotels a variety of premium LED TVs with outstanding picture quality and content, while also maintaining operating costs and preserving aesthetic quality.”  H-Browser for a Premium Guest Experience  Samsung’s proprietary H-Browser platform is a true Smart TV solution that provides guests with a premium interactive experience and features both free and video on demand (VOD) content. Built on the HTML5 standard with Flash support, it is made available for hoteliers through strategic alliances that include Allin Interactive, SONIFI Solutions, Guest-Tek and Quadriga Worldwide, Ltd. Enabling premium properties to achieve the next level of interactivity, Samsung H-Browser eliminates the need for a costly VOD set-top box. In addition, the slim, sleek design is not obstructed by external hardware, allowing for beautiful and space saving room designs.  LYNK™ DRM for Secure, Cost Effective Content Management  Samsung LYNK DRM provides hoteliers, facility managers and owners with a robust, secure and cost effective alternative to traditional entirely hardware-based content protection systems. By eliminating the need for legacy chip-based solutions at the head end, as well as in the TV or set-top box, Samsung LYNK saves facilities cost and labor, while also increasing system integrity. It also eliminates the need for DRM hardware provisioning and licensing, reducing significant expenses for the hoteliers and enabling properties to produce more content with a smaller footprint.  Samsung has partnered with a number of head end technology vendors, allowing hoteliers to choose from a variety of commercially available equipment, including:    *DISH Network, which has integrated LYNK DRM  into smartbox™.   *Pico Digital, which has integrated LYNK DRM into its IPQ-LYNK head end     solution;   *Technicolor, which has partnered with Samsung to integrate LYNK DRM into     its COM2000 head end solution; and   *VideoPropulsion, through integration of LYNK DRM into its FloodGate     solution.  “Integrating Samsung LYNK DRM into smartbox™ eliminates the need for DRM hardware provisioning and licensing, reducing significant expenses for hoteliers, said Alistair Chatwin, Director, Product Management at DISH Network.  Additional resources:    *Samsung Delivers a New In-Room Experience with Updated Hospitality TV     Content Management Solution   *Samsung Delivers Premium In-Room Experience with New Curved Smart TVs for     the Hospitality Industry  For more information about Samsung’s Hospitality TV solutions, please visit http://www.samsung.com/us/business/hospitality or call 1-866-SAM-4BIZ.  About Samsung Electronics America Enterprise Business Division  As a global leader in Information Technology, Samsung’s Enterprise Business Division (EBD) is committed to introducing new business experiences across a diverse spectrum of industries from retail to healthcare, hospitality to sales. We believe technology brings business and customers together — to better share, collaborate and discover new opportunities. With a market-oriented approach to innovation, EBD is a division of Samsung Electronics America, Inc. (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit samsung.com/business., call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter: @SamsungBizUSA.  About Samsung Electronics Co., Ltd.  Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds ofTVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.  Contact:  Samsung Electronics America Enterprise Business Division Allison Galperin, 201-807-3144 agalperin@sea.samsung.com @SamsungBizUSA or Allison & Partners for Samsung Electronics America Enterprise Business Division Molly Luby, 646-428-0611 molly@allisonpr.com  
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