Samsung Delivers New Possibilities in Guest Entertainment Through Alliances with Leading System Integrators

  Samsung Delivers New Possibilities in Guest Entertainment Through Alliances
  with Leading System Integrators

Business Wire

RIDGEFIELD PARK, N.J. -- July 23, 2014

Samsung Electronics America is partnering with a number of leading providers
of broadband and interactive solutions to bring hoteliers a wide selection of
equipment and guests with premium content. Working with industry-leading
integrators allows Samsung to offer hotels and cruise lines a variety of LED
TVs with outstanding picture quality and content. Samsung recently showcased
these industry alliances along with its latest lineup of products for the
hospitality market at HITEC 2014, the world's largest hospitality technology
show.

“Aligning with industry-leading integrators enables Samsung to tailor our
hospitality offerings to address and eliminate many of the common pain points
faced by the industry so that hoteliers can deliver a premium entertainment
experience for their guests,” said Jonas Tanenbaum, vice president of
hospitality at Samsung Electronics America. “With the help of our partners’
expertise, we are able to offer hotels a variety of premium LED TVs with
outstanding picture quality and content, while also maintaining operating
costs and preserving aesthetic quality.”

H-Browser for a Premium Guest Experience

Samsung’s proprietary H-Browser platform is a true Smart TV solution that
provides guests with a premium interactive experience and features both free
and video on demand (VOD) content. Built on the HTML5 standard with Flash
support, it is made available for hoteliers through strategic alliances that
include Allin Interactive, SONIFI Solutions, Guest-Tek and Quadriga Worldwide,
Ltd. Enabling premium properties to achieve the next level of interactivity,
Samsung H-Browser eliminates the need for a costly VOD set-top box. In
addition, the slim, sleek design is not obstructed by external hardware,
allowing for beautiful and space saving room designs.

LYNK™ DRM for Secure, Cost Effective Content Management

Samsung LYNK DRM provides hoteliers, facility managers and owners with a
robust, secure and cost effective alternative to traditional entirely
hardware-based content protection systems. By eliminating the need for legacy
chip-based solutions at the head end, as well as in the TV or set-top box,
Samsung LYNK saves facilities cost and labor, while also increasing system
integrity. It also eliminates the need for DRM hardware provisioning and
licensing, reducing significant expenses for the hoteliers and enabling
properties to produce more content with a smaller footprint.

Samsung has partnered with a number of head end technology vendors, allowing
hoteliers to choose from a variety of commercially available equipment,
including:

  *DISH Network, which has integrated LYNK DRM  into smartbox™.
  *Pico Digital, which has integrated LYNK DRM into its IPQ-LYNK head end
    solution;
  *Technicolor, which has partnered with Samsung to integrate LYNK DRM into
    its COM2000 head end solution; and
  *VideoPropulsion, through integration of LYNK DRM into its FloodGate
    solution.

“Integrating Samsung LYNK DRM into smartbox™ eliminates the need for DRM
hardware provisioning and licensing, reducing significant expenses for
hoteliers, said Alistair Chatwin, Director, Product Management at DISH
Network.

Additional resources:

  *Samsung Delivers a New In-Room Experience with Updated Hospitality TV
    Content Management Solution
  *Samsung Delivers Premium In-Room Experience with New Curved Smart TVs for
    the Hospitality Industry

For more information about Samsung’s Hospitality TV solutions, please visit
http://www.samsung.com/us/business/hospitality or call 1-866-SAM-4BIZ.

About Samsung Electronics America Enterprise Business Division

As a global leader in Information Technology, Samsung’s Enterprise Business
Division (EBD) is committed to introducing new business experiences across a
diverse spectrum of industries from retail to healthcare, hospitality to
sales. We believe technology brings business and customers together — to
better share, collaborate and discover new opportunities. With a
market-oriented approach to innovation, EBD is a division of Samsung
Electronics America, Inc. (SEA), a U.S. subsidiary of Samsung Electronics
Company, Ltd. (SEC). For more information, please visit samsung.com/business.,
call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter: @SamsungBizUSA.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds ofTVs, smartphones, tablets, PCs,
cameras, home appliances, printers, LTE systems, medical devices,
semiconductors and LED solutions. We employ 286,000 people across 80 countries
with annual sales of US$216.7 billion. To discover more, please visit
www.samsung.com.

Contact:

Samsung Electronics America
Enterprise Business Division
Allison Galperin, 201-807-3144
agalperin@sea.samsung.com
@SamsungBizUSA
or
Allison & Partners for
Samsung Electronics America
Enterprise Business Division
Molly Luby, 646-428-0611
molly@allisonpr.com
 
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