Bus Shelter Advertising: Quebecor Partners with Societe de transport de Laval
MONTREAL, QUEBEC -- (Marketwired) -- 07/23/14 -- Note to editors:
Two images are included with this press release on Marketwire's
Quebecor and the Societe de transport de Laval (STL) are pleased to
announce a new 20-year partnership: beginning August 1, 2014,
Quebecor will manage advertising on the STL's transit shelter
"The STL is very happy with this new agreement," said STL Chair David
De Cotis. "It will enable us to expand our network of bus shelters
and also boost shelter advertising revenues. Partnering with Quebecor
and building more bus shelters means we can better serve our
ridership. It fits with our mission to improve Laval residents'
quality of life."
"This agreement will strengthen our position in out-of-home
advertising, a fast-growing market," said Quebecor President and CEO
Pierre Dion. "At Quebecor we believe in harnessing the power of
innovation through our people's creativity. We're proud to put our
expertise to work with STL. Together we will develop the full
advertising and promotional potential of Laval's network of transit
shelters and make the shift to digital in the years ahead."
"This contract with STL is great news," commented Claude Foisy, Vice
President of Quebecor Media Out of Home. "We already manage
Montreal's network of transit shelters, and now we can offer our
clients a much wider array of out of home advertising options. From
small local businesses to large national firms, it's a great
advertising platform that really gets you close to consumers."
Digital transit shelters: coming soon
The first step will be for Quebecor to take over advertising
operations for Laval's current network of 101 bus shelters - a number
the company wants to increase to close to 300. Quebecor will also
help STL bring its transit shelters into the 2.0 era by installing
five interactive shelters equipped with 84-inch screens with gesture
recognition technology. Users can view bus schedules and detailed
maps of the whole transit network in real time. For advertisers the
screens offer a wealth of creative media opportunities, from dynamic
information feeds to video. The technology has been in use in
Montreal since last year and has been a success with both transit
users and advertisers.
Greener, cleaner, safer
In keeping with its commitment to offering quality service and a
superior user experience, Quebecor will maintain the bus shelters to
the most stringent industry standards. Bus shelter lighting will be
upgraded to LED technology, an energy-efficient choice that also
provides a safer nighttime environment for public transit users.
Quebecor was awarded this contract following a call for tenders
issued last spring by the Societe de transport de Laval.
For more information visit www.abribus.ca.
-- The STL is responsible for over 20 million trips annually;
-- The STL strives to improve quality of life by focusing on excellence and
by putting technology to use on behalf of the people of Laval;
-- The STL has developed services that contribute to the development and
accessibility of public transit. We have incorporated fare strategies
including reduced fares on smog days, family fares and Horizon 65+ which
provides free access to buses for Laval residents over the age of 65 and
the XTRA program which encourages teens to take the STL over the summer.
Quebecor, a Canadian telecommunications, entertainment and news media
leader, is one of the best-performing integrated communications
companies in the industry. Driven by their determination to deliver
the best possible customer experience, all of Quebecor's subsidiaries
and brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Quebecor (TSX: QBR.A)(TSX: QBR.B) is firmly based in Quebec. It holds
a 75.36% interest in Quebecor Media, which employs more than 15,000
people in Canada.
A family business founded in 1950, Quebecor is strongly committed to
the community. Every year, it actively supports people working with
more than 400 organizations in the vital fields of culture, health,
education, the environment and entrepreneurship.
Visit our website: www.quebecor.com
Follow us on Twitter: twitter.com/QuebecorMedia
To view the images accompanying this press release, please visit the
Communications Advisor, Public Affairs
Director, Communications & Marketing
Societe de transport de Laval
Press spacebar to pause and continue. Press esc to stop.