NetNames Reimagines the Data Center With AMD's SM15000 Server for More Than $1.5 Million Annual Savings

NetNames Reimagines the Data Center With AMD's SM15000 Server for More Than 
$1.5 Million Annual Savings 
FOR: Advanced Micro Devices 
JULY 22, 2014 
NetNames Reimagines the Data Center With AMD's SM15000 Server for More
Than $1.5 Million Annual Savings 
New Data Center Provides Unmatched Operational Agility, Massive Scalability and
SUNNYVALE, CA --(Marketwired - July 22, 2014) -  AMD (NYSE: AMD) today
announced the completion by NetNames of a massively efficient, hyperscale data
center based on AMD's SeaMicro SM15000 server. NetNames is the largest
and most trusted leader in Europe for online brand protection and digital asset
management. AMD worked with the NetNames team to build out a new data center
that simplifies operations, reduces power and removes layers of networking.   
"NetNames' goal was to fundamentally rethink how a data center should
be built to provide best-in-class agility, scalability and economics,"
said David Jones, chief information officer, NetNames. "The SM15000 server
fabric reduces power, simplifies operations and eliminates layers of networking
while accelerating our ability to introduce new services and provide a high
quality service to our customers. It was the only server that provided a
positive return on investment (ROI) and made the project commercially
By deploying AMD's SM15000 server, NetNames was able to achieve: 
--  More than $1.5 million in expected annual operating cost savings 
--  Reduction in physical server rack space by 83 percent
--  Consolidation of 500 servers into four SM15000 servers
--  Reduction in ongoing operating expense by 75 percent 
NetNames was able to transform the data center using the SM15000 server as the
foundation to create a new architecture from the ground up. The design
redefined the server building block leveraging the SeaMicro Freedom Fabric to
disaggregate compute, storage and networking to build right-sized computing and
storage nodes that are optimal to the applications being deployed. Traditional
server building blocks are more limited because they come in fixed
configurations that cannot be dynamically provisioned as needed.  
"NetNames is clearly a leader in its industry, and the new data center
will provide them a strategic asset that should help them extend their market
leadership," said Dhiraj Mallick, corporate vice president and general
manager, AMD Data Center Server Solutions. "Overcoming space and power
constraints will continue to be a critical operational issue for companies. By
using the SM15000 server to reimagine the data center, NetNames created
enormous operational savings that was not possible with other servers." 
AMD's SeaMicro SM15000 Server
AMD's SeaMicro SM15000 system is the highest-density, most
energy-efficient server on the market. In 10 rack units, it links 512 compute
cores, 160 gigabits of I/O networking and more than five petabytes of storage
with a 1.28 terabyte high-performance supercompute fabric, called Freedom
Fabric. The SM15000 server eliminates top-of-rack switches, terminal servers,
hundreds of cables and thousands of unnecessary components for a more efficient
and simple operational environment.  
AMD's SeaMicro server product family currently supports the
next-generation AMD Opteron ("Piledriver" core) processor, Intel
Xeon E3-1260L ("Sandy Bridge"), E3-1265Lv2 ("Ivy Bridge"),
E3-1265Lv3 ("Haswell") and Intel Atom N570 processors. The AMD
SeaMicro SM15000 also supports the Freedom Fabric Storage products, enabling a
single system to connect with more than five petabytes of storage capacity in
two racks. This approach delivers the benefits of expensive and complex
solutions such as network attached storage (NAS) and storage area networking
(SAN) with the simplicity and low cost of direct attached storage.  
Supporting Resources  
--  Learn more about AMD's SeaMicro SM15000 here
--  Download the NetNames case study here
--  Become a fan of AMD on Facebook
--  Follow AMD Server on Twitter 
About AMD 
AMD (NYSE: AMD) designs and integrates technology that powers millions of
intelligent devices, including personal computers, tablets, game consoles and
cloud servers that define the new era of surround computing. AMD solutions
enable people everywhere to realize the full potential of their favorite
devices and applications to push the boundaries of what is possible. For more
information, visit  
AMD, the AMD Arrow logo and Radeon are trademarks of Advanced Micro Devices,
Inc. Other names are for informational purposes only and may be trademarks of
their respective owners. 
Kristen Lisa
AMD Public Relations
(512) 602-6020 
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-0- Jul/22/2014 12:00 GMT
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