ATA Announces Formation of Joint Venture With New Oriental to Provide Online and Mobile Education Solutions to Growing Base of

ATA Announces Formation of Joint Venture With New Oriental to Provide Online 
and Mobile Education Solutions to Growing Base of Professionals in China 
NEWS RELEASE TRANSMITTED BY Marketwired 
FOR: ATA Inc. 
NASDAQ SYMBOL: ATAI 
JULY 22, 2014 
ATA Announces Formation of Joint Venture With New Oriental to Provide Online
and Mobile Education Solutions to Growing Base of Professionals in China 
Two Companies to Leverage Respective Strengths, ATA's Technology and Student
Resources and New Oriental's Expansive Education Network and Capabilities 
BEIJING, CHINA --(Marketwired - July 22, 2014) -  ATA Inc. ("ATA" or
the "Company") (NASDAQ: ATAI), a leading provider of advanced testing
technologies and testing-related services in China, today announced that it has
entered into an agreement with New Oriental Education & Technology Group
("New Oriental"), the largest provider of private educational
services in China, to form a joint venture that will provide online and mobile
education and training to working professionals in China. Using New
Oriental's existing Koolearn.com online education website and its
distribution channels, the joint venture will develop a new online education
and training website, as well as mobile apps, catering to the workforce in
China with an initial focus on the healthcare, accounting, and finance
industries.  
Terms of Joint Venture
Pursuant to the terms of the agreement, ATA will invest RMB13.5 million,
representing a 45% stake in the new joint venture company, and New Oriental
will invest RMB16.5 million for a 55% stake. The new joint venture company will
have free and unlimited access to New Oriental's learning management
system, courseware authoring tools, and both live and archived broadcasting
platforms and technical resources, as well as free and unlimited access to
ATA's student resources, learning tools, software and other technical
resources. The two companies anticipate finalizing the executive management
team overseeing the joint venture in the coming weeks, with the expectation of
officially launching the new online education and training website by the end
of 2014.  
Management Comments
Mr. Cheng-Yaw Sun, ATA's Chief Executive Officer, stated, "We are
very excited to be partnering with New Oriental, a reputable leader in
China's education industry. Our goal with this new joint venture is to
enable ATA to expand and strengthen its online continuing education business,
while providing ATA with direct exposure and increased brand awareness to the
consumer market, which has been a goal we have been working toward in recent
years. This is an exceptional opportunity for our two companies to work
together to help a wide range of people achieve their educational and career
goals through a flexible and comprehensive set of online education and training
programs."  
About ATA Inc.
ATA is a leading provider of advanced testing technologies in China. The
Company offers comprehensive services for the creation and delivery of
assessments based on its proprietary testing technologies and test delivery
platform. ATA's testing technologies are used for professional licensure
and certification tests in various industries, including information technology
services, banking, teaching, securities, insurance, and accounting. As of March
31, 2014, ATA's test center network comprised 3,048 authorized test
centers located throughout China. The Company believes that it has the largest
test center network of any commercial testing service provider in China.  
ATA has delivered more than 57.3 million billable tests since ATA started
operations in 1999. For more information, please visit ATA's website at
www.ata.net.cn.  
Cautionary Note Regarding Forward-looking Statements
This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, and as defined in the Private
Securities Litigation Reform Act of 1995. These forward-looking statements can
be identified by terms such as "believe," "could,"
"expect," "future," "look forward to,"
"plan," "should," "will," and similar terms.
These forward-looking statements involve known and unknown risks and
uncertainties and are based on current expectations, assumptions, estimates,
and projections about ATA and the markets in which it operates. The Company
undertakes no obligation to update forward-looking statements, except as may be
required by law. The Company cannot assure you that its expectations and
assumptions will turn out to be correct, and investors are cautioned that
actual results may differ materially from the anticipated results.  
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FOR FURTHER INFORMATION PLEASE CONTACT: 
For more information on our company, please contact the following individuals: 
At the Company 
ATA Inc. 
Benson Tsang
CFO 
+86 10 6518 1122 x5107 
bensontsang@ata.net.cn  
Investor Relations
The Equity Group Inc.
Carolyne Y. Sohn
Senior Associate
415-568-2255 
+86 10 6587 6435
csohn@equityny.com  
Adam Prior
Senior Vice President
212-836-9606
aprior@equityny.com 
INDUSTRY:  Education and Training - Education Aids and Products, Education and
Training - Training/Online, Professional Services - Human Resources,
Professional Services - Other Professional Services 
SUBJECT:  MIS 
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-0- Jul/22/2014 13:15 GMT
 
 
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