Top Brand Leaders Advise HookLogic on Reshaping Future of Ecommerce
J&J, Intel Execs Offer New Ways to Extend Consumers' Voices More
Deeply Into CE, CPG
NEW YORK, NY -- (Marketwired) -- 07/22/14 -- Shaping the future of
ecommerce marketing, HookLogic recently held the inaugural meeting of
its advisory board, during which five brand veterans offered guidance
on how to lead the convergence of brand, search and trade marketing.
Having pioneered commerce search advertising and established an
exchange among many of the world's largest retailers, HookLogic is
tapping brands for product and strategic feedback on how to improve
and expand its offerings. The new board will advise on the company's
entry into new categories and experimentation with new platforms and
media that can extend its role in the digital ecosystem.
"As brands realize they need to approach ecommerce more
strategically, they increasingly turn to HookLogic," said Intel U.S.
Media Director David Veneski, one of the new advisory board members.
"Many brands have an ecommerce team, but have yet to budget beyond a
few tests. Those budgets are beginning to grow, and we're here to
help them grow even faster, even as we plan for the next big growth
These are the members of the board:
-- Katherine Skinner, VP at Symphony IRI Group, formerly of Coca-Cola --
brought on for her data expertise;
-- David Veneski, Intel's longtime digital marketing leader and now its
U.S. media director;
-- Eric Johns, integrated marketing manager at Johnson & Johnson, formerly
of Universal McCann;
-- Eric Siebert, VP of global digital marketing at the Boston Scientific
Company, formerly of Samsung, IBM and Unilever; and
-- Jan Valentic, former SVP of marketing at The Scotts Miracle-Gro Company,
and formerly of Young & Rubicam and the Ford Motor Company
"We've built our leadership position by addressing client needs, and
each of our dynamic advisors understands the needs of key clients and
sectors where our company plans to grow," said HookLogic CEO and
Cofounder Jonathan Opdyke. "By helping us understand those needs, our
advisors will help us reach new markets. We're thrilled to have their
HookLogic, the global leader in commerce search advertising, partners
with the world's leading retailers, online travel agencies, and
automotive companies to provide marketers unprecedented access to
bottom of funnel shoppers and a clear view into resulting sales
attribution. The company's high-performance vertical marketing
programs accelerate sales for product brands, marketplace sellers,
hoteliers, and automotive marketers. Network partners and advertisers
including Walmart, Target, Intel, LEGO, Expedia, Priceline, Chrysler,
and Kia use HookLogic to increase sales and monetize site traffic.
Backed by Bain Capital Ventures and Intel Capital, HookLogic is
headquartered in New York City, with offices in Ann Arbor, Atlanta,
and London, UK. For more information, please visit www.hooklogic.com.
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