NetNames Reimagines the Data Center With AMD's SM15000 Server for More Than $1.5 Million Annual Savings

NetNames Reimagines the Data Center With AMD's SM15000 Server for More Than 
$1.5 Million Annual Savings 
New Data Center Provides Unmatched Operational Agility, Massive
Scalability and Economics 
SUNNYVALE, CA  -- (Marketwired) -- 07/22/14 --  AMD (NYSE: AMD) today
announced the completion by NetNames of a massively efficient,
hyperscale data center based on AMD's SeaMicro SM15000â„¢ server.
NetNames is the largest and most trusted leader in Europe for online
brand protection and digital asset management. AMD worked with the
NetNames team to build out a new data center that simplifies
operations, reduces power and removes layers of networking.   
"NetNames' goal was to fundamentally rethink how a data center should
be built to provide best-in-class agility, scalability and
economics," said David Jones, chief information officer, NetNames.
"The SM15000 server fabric reduces power, simplifies operations and
eliminates layers of networking while accelerating our ability to
introduce new services and provide a high quality service to our
customers. It was the only server that provided a positive return on
investment (ROI) and made the project commercially viable."  
By deploying AMD's SM15000 server, NetNames was able to achieve: 

--  More than $1.5 million in expected annual operating cost savings 
--  Reduction in physical server rack space by 83 percent
--  Consolidation of 500 servers into four SM15000 servers
--  Reduction in ongoing operating expense by 75 percent

NetNames was able to transform the data center using the SM15000
server as the foundation to create a new architecture from the ground
up. The design redefined the server building block leveraging the
SeaMicro Freedomâ„¢ Fabric to disaggregate compute, storage and
networking to build right-sized computing and storage nodes that are
optimal to the applications being deployed. Traditional server
building blocks are more limited because they come in fixed
configurations that cannot be dynamically provisioned as needed.  
"NetNames is clearly a leader in its industry, and the new data
center will provide them a strategic asset that should help them
extend their market leadership," said Dhiraj Mallick, corporate vice
president and general manager, AMD Data Center Server Solutions.
"Overcoming space and power constraints will continue to be a
critical operational issue for companies. By using the SM15000 server
to reimagine the data center, NetNames created enormous operational
savings that was not possible with other servers." 
AMD's SeaMicro SM15000 Server
AMD's SeaMicro SM15000 system is the highest-density, most
energy-efficient server on the market. In 10 rack units, it links 512
compute cores, 160 gigabits of I/O networking and more than five
petabytes of storage with a 1.28 terabyte high-performance
supercompute fabric, called Freedomâ„¢ Fabric. The SM15000 server
eliminates top-of-rack switches, terminal servers, hundreds of cables
and thousands of unnecessary components for a more efficient and
simple operational environment.  
AMD's SeaMicro server product family currently supports the
next-generation AMD Opteron™ ("Piledriver" core) processor, Intel®
Xeon® E3-1260L ("Sandy Bridge"), E3-1265Lv2 ("Ivy Bridge"),
E3-1265Lv3 ("Haswell") and Intel® Atom™ N570 processors. The AMD
SeaMicro SM15000 also supports the Freedom Fabric Storage products,
enabling a single system to connect with more than five petabytes of
storage capacity in two racks. This approach delivers the benefits of
expensive and complex solutions such as network attached storage
(NAS) and storage area networking (SAN) with the simplicity and low
cost of direct attached storage.  
Supporting Resources  

--  Learn more about AMD's SeaMicro SM15000 here
--  Download the NetNames case study here
--  Become a fan of AMD on Facebook
--  Follow AMD Server on Twitter

About AMD 
AMD (NYSE: AMD) designs and integrates technology that powers
millions of intelligent devices, including personal computers,
tablets, game consoles and cloud servers that define the new era of
surround computing. AMD solutions enable people everywhere to realize
the full potential of their favorite devices and applications to push
the boundaries of what is possible. For more information, visit  
AMD, the AMD Arrow logo and Radeon are trademarks of Advanced Micro
Devices, Inc. Other names are for informational purposes only and may
be trademarks of their respective owners. 
Kristen Lisa
AMD Public Relations
(512) 602-6020
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