Summer Infant Expands Award-Winning Swaddle Collection, Now Offering Four Stages for Safer Sleep

Summer Infant Expands Award-Winning Swaddle Collection, Now Offering Four 
Stages for Safer Sleep 
FOR: Summer Infant, Inc. 
JULY 22, 2014 
Summer Infant Expands Award-Winning Swaddle Collection, Now Offering Four
Stages for Safer Sleep 
New SwaddleMe(R) WrapSack(TM) and ComfortMe(R) Wearable Blanket Help Growing
Babies Transition From Being Swaddled 
WOONSOCKET, RI --(Marketwired - July 22, 2014) -  Summer Infant, a global
leader in premium juvenile products, including its award-winning SwaddleMe line
of swaddle blankets, has expanded its collection to include two new items --
the SwaddleMe WrapSack and the ComfortMe Wearable Blanket. Both items in the
expanded collection help transition baby through the stages of healthy,
comfortable sleep, from newborn and beyond. Combined with the existing,
award-winning SwaddlePod and SwaddleMe lines, the new additions complete an
easy-to-use swaddling system. Each stage is designed to replace loose bedding
in the crib while keeping babies safe and snug while sleeping.  
"At Summer Infant, we are committed to educating caregivers on the
importance of safe sleep and the benefits of swaddling, while providing
products to meet these needs," said Carol Bramson, president and chief
executive officer of Summer Infant. "Once babies can roll over, it's
time to stop swaddling, but then the challenge becomes learning to sleep with
their arms out. This is how the ideas for our SwaddleMe WrapSack and ComfortMe
Wearable Blanket were born."  
Swaddling is known to help babies sleep longer and more soundly. It recreates
the snugness of the womb and decreases the incidence of the startle reflex,
which frequently wakes babies. It is an effective tool in soothing babies when
they cry. The risk of Sudden Infant Death Syndrome (SIDS) is higher in babies
who sleep on their bellies, therefore swaddling may help reduce the risk of
SIDS by reinforcing the importance of placing babies on their backs to sleep.
The four stages of Summer Infant swaddle blankets are:  
Stage 1: SwaddlePod
Ideal for newborns, the SwaddlePod creates a cozy womb-like feeling for babies
and helps prevent the startle reflex that can wake them while sleeping. Perfect
for preemies and newborns, it is simple and easy to use -- just zip baby into
the pod for a secure, comfortable fit.  
Stage 2: SwaddleMe
SwaddleMe is the original adjustable infant wrap. Soft, adjustable wings
provide a perfect, snug fit for babies. Designed with leading safe-sleep
experts, the award-winning SwaddleMe is trusted by parents around the globe for
safe and sound sleep.  
Stage 3: SwaddleMe WrapSack
The new SwaddleMe WrapSack provides an easy transition from swaddle to wearable
blanket, and can be used as a SwaddleMe or sleep sack. It is important for
parents and caregivers to stop swaddling with arms in once baby can roll from
back to belly. Because this transitioning swaddle can be worn with babies'
arms in or out, it's a great solution for parents when babies learn to
sleep without being swaddled. The SwaddleMe WrapSack also provides growing
babies with additional legroom. A convenient two-way bottom zipper enables easy
nighttime diaper changes, minimizing the chances of waking a peacefully
sleeping baby.  
Stage 4: ComfortMe Wearable Blanket 
The new ComfortMe Wearable Blanket has a secure design that gives babies the
comfort of a traditional blanket with the safety and security of a wearable
blanket, helping them transition smoothly as they learn to sleep without being
swaddled. Large arm openings allow for breathability and airflow, while the
angel wings also keep babies' arms warm. A convenient two-way bottom
zipper enables easy nighttime diaper changes, minimizing the chances of
disturbing sleeping babies.  
All stages: SwaddleMe Muslin Blanket and SwaddleMe Cloud Blanket
The SwaddleMe Muslin Blankets and SwaddleMe Cloud Blankets are large, soft
blankets (40" x 40") ideal for swaddling babies at any stage. The
lightweight, breathable SwaddleMe Muslin Blanket is made of soft, natural 100%
cotton muslin for comfort that gets softer when washed. The SwaddleMe Cloud
Blanket's rayon fabric made from bamboo is ultra-soft to the touch and
feels cozy against babies' skin for a comfortable sleep. This stretchy
blanket makes swaddling babies easy. For extended use, both the SwaddleMe
Muslin Blanket and the SwaddleMe Cloud Blanket can be used as a nursing cover,
stroller cover or burp cloth. 
SwaddleMe Safe Sleep Sweepstakes
In addition to the two new swaddle styles, Summer Infant has introduced a
monthly Safe Sleep Sweepstakes to help raise awareness about the importance of
swaddling. The ongoing contest will be hosted on the Summer Infant website and
will award one winner each month with a swaddle package valued at $150. The
sweepstakes will run through the end of the year, and can be accessed at  
To learn more about the different swaddle stages, how to swaddle and other safe
sleep best practices, visit the Summer Infant Swaddle Resource section at 
About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the company is a designer, marketer and
distributor of branded durable juvenile health, safety and wellness products
for ages 0-3 years, which are sold principally to large U.S. retailers. The
company sells proprietary products in a number of different categories,
including nursery audio/video monitors, safety gates, bath products, bed rails,
nursery products, booster and potty seats, infant bedding, bouncers, travel
accessories, highchairs, swings and nursery furniture. For more information,
visit:'Like' Summer Infant on Facebook at Follow us on: Twitter @summerinfant,
Instagram @summerinfant and on Pinterest at 
Image Available: 
Hollywood Public Relations
Kim MacKenzie
Tel: 781-378-1483 
INDUSTRY:  Lifestyle and Leisure - Fashion, Lifestyle and Leisure - Women's
Interest, Retail - Apparel 
-0- Jul/22/2014 12:00 GMT
Press spacebar to pause and continue. Press esc to stop.