Orbitz Launches "Orbitz Originals: Jackson Hole Winter +" in Partnership With
the Jackson Hole Travel and Tourism Board
Online Video Series Showcases Top Ski Destination for Adventure-Seeking Winter
CHICAGO, July 22, 2014 (GLOBE NEWSWIRE) -- Leading online travel company
Orbitz Worldwide (NYSE:OWW) has partnered with the Jackson Hole Travel and
Tourism Board to launch "Orbitz Originals: Jackson Hole Winter +," a nine-part
online video series that is hosted by award-winning travel expert Richard
Bangs and is available for viewing at Orbitz.com/jacksonhole. Supported by
hotel discounts of up to 20 percent off and substantial flight and hotel
package savings, this tenth installment of the "Orbitz Originals" series once
again harnesses the power of online video to inspire travelers and increase
bookings to this exciting winter destination.
Online video can be a particularly effective tool, as studies indicate it's a
common source of inspiration for consumers during the travel planning and
research process. A recent report reveals that nearly two-thirds of travelers
watch videos to learn more prior to choosing a destination or booking
activities for their trip once they have settled on where to go.^1 "Orbitz
Originals: Jackson Hole Winter +" showcases Wyoming's buzzed-about gem as
Bangs explores the Teton Mountains and their beautiful surroundings where
people come from all over the world to enjoy the powder-coated ski slopes,
wildlife and authentic cowboy culture.
Select highlights from the series include:
o"Where to Find Cowboy Powder" – Meet professional big mountain freeskier
and Freeskiing World Tour champion Jess McMillan as she shares her
perspective on her hometown, a place she says is "the best training
grounds for freeskiing in the world."
o"The American Serengeti" – Jackson Hole is known as the American Serengeti
in large part because it is home to a 25,000-acre National Elk Refuge,
home to to 10,000 wintering elk. Get an up close and personal look at
these majestic half-ton animals.
o"Ranch to Table" – Learn about the ranchers in Jackson Hole who raise
high-quality cattle nearby and provide a source for area chefs as they
create food that is fresh, sustainable and local.
o"Snowmobile Adventures" – Hop on some of the best snowmobiling trails in
the country and end up at the natural 104-degree Granite Hot Springs.
Equal parts adventure and relaxation.
The campaign will have two phases: a July launch in partnership with Brand
USA, which focuses on international markets (where winter travel begins to be
booked as far as six months out), and a September rollout domestically.
"Jackson Hole is truly a unique winter destination as it not only offers world
class skiing, snowmobiling, wildlife viewing and adventure, but is also the
gateway to two of the most spectacular national parks in North America: Grand
Teton and Yellowstone National Park," said Kate Sollitt, executive director of
the Jackson Hole Travel & Tourism Board.
To date, "Orbitz Originals" videos highlighting Cancun, the Cayman Islands,
Qatar Airways, Vermont, Western Ireland, New York, Northern Ireland,
Bradenton, Florida and Puerto Rico have been viewed over 1.2 million times by
travelers seeking inspiration for future trips. Bookings to those destinations
have experienced double-digit growth over the life of each campaign.
"Working closely with Richard, who is a renowned travel expert, we want every
'Orbitz Originals' series to capture what its really like to visit the
destination and inspire travelers to plan a trip," said Josh Winkler, Orbitz
Worldwide vice president of partner marketing. "With Jackson Hole Winter +,
you get a real sense of the location and its culture, and Richard provides a
unique viewpoint and smart recommendations travelers can take advantage of
when booking their getaway."
^1The Traveler's Road to Decision, Google and Ipsos MediaCT (July 2012)
Orbitz.com is a leading travel website that enables consumers to search for
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About Orbitz Worldwide
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About Jackson Hole Travel and Tourism Board
The Jackson Hole Travel & Tourism Joint Powers Board is a volunteer board
appointed by the Jackson Town Council and Teton County Board of Commissioners
to oversee the use of the tourism promotion funds appropriated by the lodging
CONTACT: Media contacts:
Jackson Hole Travel and Tourism Board
Kate Sollitt, Executive Director
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