ATA Announces Formation of Joint Venture With New Oriental to Provide Online and Mobile Education Solutions to Growing Base of

ATA Announces Formation of Joint Venture With New Oriental to Provide Online 
and Mobile Education Solutions to Growing Base of
Professionals in China 
Two Companies to Leverage Respective Strengths, ATA's Technology and
Student Resources and New Oriental's Expansive Education Network and
BEIJING, CHINA  -- (Marketwired) -- 07/22/14 --  ATA Inc. ("ATA" or
the "Company") (NASDAQ: ATAI), a leading provider of advanced testing
technologies and testing-related services in China, today announced
that it has entered into an agreement with New Oriental Education &
Technology Group ("New Oriental"), the largest provider of private
educational services in China, to form a joint venture that will
provide online and mobile education and training to working
professionals in China. Using New Oriental's existing
online education website and its distribution channels, the joint
venture will develop a new online education and training website, as
well as mobile apps, catering to the workforce in China with an
initial focus on the healthcare, accounting, and finance industries.  
Terms of Joint Venture
Pursuant to the terms of the agreement, ATA will invest RMB13.5
million, representing a 45% stake in the new joint venture company,
and New Oriental will invest RMB16.5 million for a 55% stake. The new
joint venture company will have free and unlimited access to New
Oriental's learning management system, courseware authoring tools,
and both live and archived broadcasting platforms and technical
resources, as well as free and unlimited access to ATA's student
resources, learning tools, software and other technical resources.
The two companies anticipate finalizing the executive management team
overseeing the joint venture in the coming weeks, with the
expectation of officially launching the new online education and
training website by the end of 2014.  
Management Comments
Mr. Cheng-Yaw Sun, ATA's Chief Executive Officer, stated, "We are
very excited to be partnering with New Oriental, a reputable leader
in China's education industry. Our goal with this new joint venture
is to enable ATA to expand and strengthen its online continuing
education business, while providing ATA with direct exposure and
increased brand awareness to the consumer market, which has been a
goal we have been working toward in recent years. This is an
exceptional opportunity for our two companies to work together to
help a wide range of people achieve their educational and career
goals through a flexible and comprehensive set of online education
and training programs."  
About ATA Inc.
ATA is a leading provider of advanced testing technologies in China.
The Company offers comprehensive services for the creation and
delivery of assessments based on its proprietary testing technologies
and test delivery platform. ATA's testing technologies are used for
professional licensure and certification tests in various industries,
including information technology services, banking, teaching,
securities, insurance, and accounting. As of March 31, 2014, ATA's
test center network comprised 3,048 authorized test centers located
throughout China. The Company believes that it has the largest test
center network of any commercial testing service provider in China.  
ATA has delivered more than 57.3 million billable tests since ATA
started operations in 1999. For more information, please visit ATA's
website at  
Cautionary Note Regarding Forward-looking Statements
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and
as defined in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified by terms such as
"believe," "could," "expect," "future," "look forward to," "plan,"
"should," "will," and similar terms. These forward-looking statements
involve known and unknown risks and uncertainties and are based on
current expectations, assumptions, estimates, and projections about
ATA and the markets in which it operates. The Company undertakes no
obligation to update forward-looking statements, except as may be
required by law. The Company cannot assure you that its expectations
and assumptions will turn out to be correct, and investors are
cautioned that actual results may differ materially from the
anticipated results.  
For more information on our company, please contact the following
At the Company 
ATA Inc. 
Benson Tsang
+86 10 6518 1122 x5107  
Investor Relations
The Equity Group Inc.
Carolyne Y. Sohn
Senior Associate
+86 10 6587 6435  
Adam Prior
Senior Vice President
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