Summer Infant Expands Award-Winning Swaddle Collection, Now Offering Four Stages for Safer Sleep

Summer Infant Expands Award-Winning Swaddle Collection, Now Offering Four 
Stages for Safer Sleep 
New SwaddleMe(R) WrapSack(TM) and ComfortMe(R) Wearable Blanket Help
Growing Babies Transition From Being Swaddled 
WOONSOCKET, RI  -- (Marketwired) -- 07/22/14 --  Summer Infant®, a
global leader in premium juvenile products, including its
award-winning SwaddleMe line of swaddle blankets, has expanded its
collection to include two new items -- the SwaddleMe WrapSack and the
ComfortMe Wearable Blanket. Both items in the expanded collection
help transition baby through the stages of healthy, comfortable
sleep, from newborn and beyond. Combined with the existing,
award-winning SwaddlePod® and SwaddleMe lines, the new additions
complete an easy-to-use swaddling system. Each stage is designed to
replace loose bedding in the crib while keeping babies safe and snug
while sleeping.  
"At Summer Infant, we are committed to educating caregivers on the
importance of safe sleep and the benefits of swaddling, while
providing products to meet these needs," said Carol Bramson,
president and chief executive officer of Summer Infant. "Once babies
can roll over, it's time to stop swaddling, but then the challenge
becomes learning to sleep with their arms out. This is how the ideas
for our SwaddleMe WrapSack and ComfortMe Wearable Blanket were born." 
Swaddling is known to help babies sleep longer and more soundly. It
recreates the snugness of the womb and decreases the incidence of the
startle reflex, which frequently wakes babies. It is an effective
tool in soothing babies when they cry. The risk of Sudden Infant
Death Syndrome (SIDS) is higher in babies who sleep on their bellies,
therefore swaddling may help reduce the risk of SIDS by reinforcing
the importance of placing babies on their backs to sleep.
The four stages of Summer Infant swaddle blankets are:  
Stage 1: SwaddlePod
Ideal for newborns, the SwaddlePod creates a cozy womb-like feeling
for babies and helps prevent the startle reflex that can wake them
while sleeping. Perfect for preemies and newborns, it is simple and
easy to use -- just zip baby into the pod for a secure, comfortable
fit.  
Stage 2: SwaddleMe
SwaddleMe is the original adjustable infant wrap. Soft, adjustable
wings provide a perfect, snug fit for babies. Designed with leading
safe-sleep experts, the award-winning SwaddleMe is trusted by parents
around the globe for safe and sound sleep.  
Stage 3: SwaddleMe WrapSack
The new SwaddleMe WrapSack provides an easy transition from swaddle
to wearable blanket, and can be used as a SwaddleMe or sleep sack. It
is important for parents and caregivers to stop swaddling with arms
in once baby can roll from back to belly. Because this transitioning
swaddle can be worn with babies' arms in or out, it's a great
solution for parents when babies learn to sleep without being
swaddled. The SwaddleMe WrapSack also provides growing babies with
additional legroom. A convenient two-way bottom zipper enables easy
nighttime diaper changes, minimizing the chances of waking a
peacefully sleeping baby.  
Stage 4: ComfortMe Wearable Blanket 
The new ComfortMe Wearable Blanket has a secure design that gives
babies the comfort of a traditional blanket with the safety and
security of a wearable blanket, helping them transition smoothly as
they learn to sleep without being swaddled. Large arm openings allow
for breathability and airflow, while the angel wings also keep
babies' arms warm. A convenient two-way bottom zipper enables easy
nighttime diaper changes, minimizing the chances of disturbing
sleeping babies.  
All stages: SwaddleMe Muslin Blanket and SwaddleMe Cloud Blanket
The SwaddleMe Muslin Blankets and SwaddleMe Cloud Blankets are large,
soft blankets (40" x 40") ideal for swaddling babies at any stage.
The lightweight, breathable SwaddleMe Muslin Blanket is made of soft,
natural 100% cotton muslin for comfort that gets softer when washed.
The SwaddleMe Cloud Blanket's rayon fabric made from bamboo is
ultra-soft to the touch and feels cozy against babies' skin for a
comfortable sleep. This stretchy blanket makes swaddling babies easy.
For extended use, both the SwaddleMe Muslin Blanket and the SwaddleMe
Cloud Blanket can be used as a nursing cover, stroller cover or burp
cloth. 
SwaddleMe Safe Sleep Sweepstakes
In addition to the two new swaddle styles, Summer Infant has
introduced a monthly Safe Sleep Sweepstakes to help raise awareness
about the importance of swaddling. The ongoing contest will be hosted
on the Summer Infant website and will award one winner each month
with a swaddle package valued at $150. The sweepstakes will run
through the end of the year, and can be accessed at
www.summerinfant.com/safesleepsweepstakes.  
To learn more about the different swaddle stages, how to swaddle and
other safe sleep best practices, visit the Summer Infant Swaddle
Resource section at www.swaddleme.com. 
About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the company is a designer,
marketer and distributor of branded durable juvenile health, safety
and wellness products for ages 0-3 years, which are sold principally
to large U.S. retailers. The company sells proprietary products in a
number of different categories, including nursery audio/video
monitors, safety gates, bath products, bed rails, nursery products,
booster and potty seats, infant bedding, bouncers, travel
accessories, highchairs, swings and nursery furniture. For more
information, visit: www.summerinfant.com.'Like' Summer Infant on
Facebook at https://www.facebook.com/summerinfant. Follow us on:
Twitter @summerinfant, Instagram @summerinfant and on Pinterest at
http://www.pinterest.com/summerinfant. 
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G
018595/Images/Swaddle_Baby-526502420709.jpg 
MEDIA CONTACT:
Hollywood Public Relations
Kim MacKenzie
Tel: 781-378-1483
kim@hollywoodpr.net
 
 
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