Grey San Francisco Chosen As AOR For Icontrol Networks' Piper Smart Home Brand
SAN FRANCISCO, July 22, 2014
SAN FRANCISCO, July 22, 2014 /PRNewswire/ -- Icontrol Networks, Inc. today
announced that Grey San Francisco has been selected as the first
agency-of-record for its direct-to-consumer product, Piper, the Wi-Fi-enabled
all-in-one home security and automation device.
Grey San Francisco will be responsible for all advertising and media planning
and buying. A new integrated advertising campaign is slated for late summer.
Greg Roberts, Vice President of Marketing for Icontrol/Piper, said, "Piper is
a disruptive connected home technology that requires a unique, compelling and
global marketing strategy to help it come to life. Grey's creative strength,
full range of capabilities across communications platforms and deep
understanding of the technology category will serve us well as we roll out
Piper across the globe."
Milan Martin, President of Grey San Francisco, said, "We're honored to work
with such an innovative company and look forward to making Piper a brand
people know and love around the world."
ABOUT ICONTROL NETWORKS
Icontrol Networks' vision is to provide a connected home solution for every
household, so people worldwide spend less time managing their lives and more
time living them. Icontrol is making the connected home a reality through its
software platforms, which are deployed by home security companies and service
providers, and the all-in-one Piper Home Security device for consumers.
Icontrol is further pioneering the next generation of connected living through
its OpenHome™ Partner Program, the first community for application and device
makers to partner on a common platform. Venture investors in Icontrol include
Charles River Ventures, the Kleiner Perkins Caufield & Byers iFund, and Intel
Capital, with strategic investments from a variety of service providers
including ADT, Comcast Ventures, Comporium and Rogers Communications. For more
information about Icontrol Networks and Piper visit
Grey San Francisco is the West Coast arm of Grey, the advertising network of
Grey Group. Grey Group ranks among the largest global communications
companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of
"Grey Famously Effective Since 1917," the agency serves a blue-chip roster of
many of the world's best known companies : Procter & Gamble, Symantec,
GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, NFL,
Boehringer Ingelheim, Marriott Hotels & Resorts, T.J. Maxx. Grey was named
ADWEEK's "Global Agency of the Year" and AD AGE's "Agency of the Year" in
Contact: Owen Dougherty
Press spacebar to pause and continue. Press esc to stop.