Curse of Naxxramas™ Now Live . . . Er, Undead!

  Curse of Naxxramas™ Now Live . . . Er, Undead!

First Hearthstone^™: Heroes of Warcraft^™ single-player Adventure features fun
                  new cards and frightfully challenging foes

Business Wire

IRVINE, Calif. -- July 22, 2014

The first wing of Curse of Naxxramas^™: A Hearthstone^™ Adventure has opened!
Players can now put their decks to the test against the malevolent undead who
roam Azeroth’s most infamous floating necropolis—without spending a single
coin. The Arachnid Quarter, the first of the Adventure’s five sinister wings,
is now available—free for a limited time—to all Hearthstone: Heroes of
Warcraft^™ players who step into the necropolis during the Curse of Naxxramas
launch event, taking place now through early September.

Curse of Naxxramas pits solo Hearthstone players against a series of iconic,
necrotic bosses, each with its own unique powers and cards to command. Heroes
will need to draw on all of their wits and deck-building prowess to prevail
over Naxxramas’s horrors, earning a total of 30 new cards along the way that
can be used in regular play—including a new Legendary card for completing each
wing.

“Curse of Naxxramas introduces a whole new way to play Hearthstone,” said Mike
Morhaime, CEO and cofounder of Blizzard Entertainment. “Players of all skill
levels will find plenty to challenge them within Naxxramas’s haunted
corridors—and plenty of new options for their decks with the new cards we’re
adding.”

A new wing of Naxxramas will open each week, and access to these four
additional wings may be purchased for 700 gold per wing or $6.99 per wing.
Players can earn the in-game gold needed to unlock the next wing by completing
various quests or emerging victorious from the game’s Arena mode—or they can
choose to unlock the next available Naxxramas wing using real money.

Curse of Naxxramas bundle packages are also available to those who want to
save on unlocking all the new content. With bundle packages, you can unlock
any remaining wings you may need at a discounted real-money price, ensuring
that you’ll be able to dive into the next challenges as soon as they unlock.
Four wings can be purchased for $19.99, three wings for $14.99, and two wings
are bundled at $9.99.

For more information on Curse of Naxxramas: A Hearthstone Adventure for
Windows, Mac, and iPad^® visit www.playhearthstone.com. With multiple games in
development, Blizzard Entertainment has numerous positions currently
available—visit http://jobs.blizzard.com for more information and to learn how
to apply.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft^® and the
Warcraft^®, StarCraft^®, and Diablo^® franchises, Blizzard Entertainment, Inc.
(www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a
premier developer and publisher of entertainment software renowned for
creating some of the industry’s most critically acclaimed games. Blizzard
Entertainment’s track record includes seventeen #1-selling games^* and
multiple Game of the Year awards. The company’s online-gaming service,
Battle.net^®, is one of the largest in the world, with millions of active
players.

*Based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Blizzard Entertainment's expectations, plans,
intentions or strategies regarding the future, including statements about
scheduled release dates, are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could cause Blizzard
Entertainment's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk factors
sections of Activision Blizzard’s most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking statements
in this release are based upon information available to Blizzard Entertainment
and Activision Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Blizzard Entertainment or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially
from current expectations.

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Contact:

Blizzard Entertainment, Inc.
Rob Hilburger
VP, Global Communications
949-242-8404
rhilburger@blizzard.com
or
Emil Rodriguez
Director, Global PR
949-955-1380 x12064
elrodriguez@blizzard.com
or
Lyndsi Achucarro
PR Manager
949-955-1380 x12650
lachucarro@blizzard.com
 
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