Honda Stage Launches Custom Concert Series with Live Nation® Debuting with Demi Lovato

  Honda Stage Launches Custom Concert Series with Live Nation® Debuting with
                                 Demi Lovato

- Demi Lovato to perform World Tour Preview show on the Honda Stage in Los
Angeles on July 21

- Honda and Live Nation collaborate to produce multiple free, large-scale,
live concert events in iconic locations across the U.S.

- Exclusive Live Nation Honda Stage performances available at

PR Newswire

TORRANCE, Calif., July 21, 2014

TORRANCE, Calif., July 21, 2014 /PRNewswire/ -- Honda Stage and Live Nation
will deliver three free live concert events in iconic locations across the
U.S. to support the launch of new fun-to-drive Honda vehicles. The first Honda
Stage Live Nation concert event in the series will feature multi-platinum
selling recording artist, Demi Lovato, giving fans an exclusive preview of her
World Tour with tracks from her latest album "Demi." The first SOLD OUT! free
concert will take place on July 21 at Harry Bridges Memorial Park at The Queen
Mary in Los Angeles showcasing the all-new, just-launched 2015 Honda Fit.
Honda Stage and Live Nation will unveil additional custom concert event
artists and locations in the coming months.

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Honda Stage Launches Custom Concert Series with Live Nation Debuting with Demi

As part of the groundbreaking new Honda Stage music platform, the automaker is
collaborating with Live Nation, the world's leading concert promoter, to
produce live events and deliver exclusive online music content to fans. The
concerts will be free to attend to a limited number of fans registering at Exclusive footage from these custom
performances and more will only be available via the Honda Stage YouTube
Channel at

"Together with Live Nation, Honda Stage will offer thousands of fans exclusive
opportunities to enjoy these memorable live music events in some of the
nation's most remarkable settings plus exciting chances to win concert
tickets. And there is always the ability to stream Honda Stage music content
on their favorite device," said Nick Lee, Honda National Advertising Manager,
American Honda Motor Co., Inc. "Additionally, these live events present a
unique opportunity for music fans and Honda fans to experience our latest
products and in-car technologies in a youthful, energetic environment."

The July 21 event featuring Demi Lovato's World Tour Preview on the Honda
Stage will begin at 6:00 p.m. Fans in attendance not only will have the
opportunity to preview sounds from the highly anticipated World Tour, which
begins on September 6 in Baltimore, but will have the opportunity to
experience interactive activations from partners including Pandora, Spotify
and Tumblr, take custom photo booth photos and check out the all-new 2015
Honda Fit in a variety of colors and models.

"We're excited to bring custom Honda Stage events to fans in iconic locations
across the U.S.," said Russell Wallach, president, Live Nation Media &
Sponsorship. "Honda has shown a deep commitment to music, and we are ecstatic
to help them reach millennials through these marquee events, starting with
Demi Lovato at the Queen Mary."

Honda Stage is a unique 360-degree, multi-platform music program designed to
meet music fans where they are already searching for and consuming music. This
new music platform brings together an unprecedented group of entertainment and
technology leaders, including Live Nation, to produce and distribute some of
the best original, high-quality, music content available under the new Honda
Stage name, through dozens of live events and exclusive online content.

Honda and Music
Honda has a deep history in music programming and music marketing through the
development of engaging programs and sponsorships aimed at reaching music fans
through their love of music. The Honda Civic Tour was created in 2001, and
since its inception, 3.5 million fans have attended Civic Tour concert events
and the program has become one of the nation's most compelling, successful
music concert tour franchises. Concert goers have had the chance to experience
their favorite bands up-close-and personal, including live and interactive
performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas,
Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic
Tour's headlining artist customizes a Civic vehicle for one lucky tour fan to

In 2009, Honda began partnering with the biggest and brightest music festivals
across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music
Festival and The Governors Ball in New York. The automaker's festival
activations have included a Honda-sponsored stage with performances by some of
the festivals' best artists, opportunities to win VIP tickets and Honda
vehicles, interactive onsite vehicle displays and more. This summer Honda's
music festival partnerships continue and will become part of the Honda Stage
music program which began with The Governors Ball in New York June 6-8, and
will debut at Music Midtown in Atlanta September 19-20 and return to Austin
City Limits Music Festival the first two weekends in October.

For more information on the Honda Stage music program, including announcements
of the latest Honda Stage videos, exclusive concert information, show
schedules, news, sweepstakes and more, visit

Check back for more Honda Stage Press announcements throughout 2014 at

About Honda
Honda offers a complete lineup of cars and trucks through a network of more
than 1,000 dealerships in the United States. In 2014, Honda celebrated its 20
millionth vehicle produced in the U.S., using domestic and globally sourced
parts. Honda currently operates 15 major manufacturing facilities in North
America, producing a wide range of Honda automobiles, all-terrain vehicles,
power equipment products, engines and transmissions.

About Live Nation Entertainment
Live Nation Entertainment(NYSE: LYV) is the world's leading live
entertainment company comprised of global market leaders: Ticketmaster, Live
Nation &House of Blues Concerts, LN Media and Artist Nation Management. For
additional information, visit:

Demi Lovato World Tour Preview Live on the Honda Stage on July 21

Honda Logo.

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SOURCE American Honda Motor Co.

Contact: Robyn Eagles (Torrance) (310) 783-3163
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