Dentsu Entertainment USA, Inc. Animated Series LBX™ To Debut On Nicktoons Sunday, August 24, At 10:00 A.M. ET

  Dentsu Entertainment USA, Inc. Animated Series LBX™ To Debut On Nicktoons
                     Sunday, August 24, At 10:00 A.M. ET

Merchandising & Licensing Partners Now Being Sought; Dentsu Entertainment USA,
Inc. Producing LBX In Association With Rollman Entertainment, Inc.

PR Newswire

SANTA MONICA, Calif., July 21, 2014

SANTA MONICA, Calif., July 21, 2014 /PRNewswire/ --Little Battlers eXperience
(LBX™) – original concept created by LEVEL-5, Inc., based on an extremely
popular Japanese animated franchise -- will debut in the U.S. on Nicktoons
Sunday, August 24,at 10:00 a.m. ET, it was announced today by Mr. Yuma
Sakata, President and Chief Executive Officer, Dentsu Entertainment USA, Inc.
(Dentsu). LBX will be unveiled and promoted for the first time at San Diego
Comic-Con in July.

LBX™ To Debut On Nicktoons Sunday, August 24, AT 10:00 A.M. ET From Dentsu
Entertainment USA, Inc.

This new 26-episode animated series is being produced by Dentsu in association
with Rollman Entertainment, Inc. President and Chief Executive Officer Eric
S. Rollman is a seasoned executive and producer, and a two-time Emmy nominee
well known for his television work on Spider-Man, X-Men, Iron Man, Digimon,

LBX follows the adventures of miniature customizable robots and the kids who
interact with them. Van, the main protagonist, competes in an ongoing series
of LBX robot battles to stop villains, and to save his kidnapped father. Each
miniature robot is customized and programmed by its teen owner, and battles
are based on their commands. Though the robots are tiny, they fight with the
energy and ability of mega-machines, leading to epic battles with high stakes.

"LBX has been one of Japan's biggest boys-action hits. Our team has a lot of
experience in animated action, and LBX really stood out both in terms of its
powerfully unique storyline, and its sophisticated visual appeal," said
Rollman. "We are having a lot of fun working on the series!"

"With the LBX franchise, we are coordinating the series launch to coincide
with merchandise availability at retail this fall and winter," said Sakata.
"Our North American creative team behind the franchise, coupled with a
coordinated merchandise launch, has become a hallmark of our success in the
U.S. market."

Viewers can check for additional information about the
series including show trailers, episodic clips, pictureflipbooks, and more.

Bandai America is already on board with their SprüKits models and Dentsu is
currently seeking additional partners in all licensing and merchandising
sectors. Interested parties please contact Lisa Yamatoya, director of
licensing, at 310-315-3019 or

About LBX™

LBX™ (a.k.a. "Little Battlers eXperience") is an animated television series
and franchise based on small, powerful kid-controlled robots. The concept
was originally created by LEVEL-5, Inc. In Japan, over 100 episodes have
aired in a prime time programming block on TV Tokyo with major ratings
success. As the Japanese program continues to explode in popularity, it has
been adapted by Dentsu Entertainment USA for broadcast in the Americas. This
popular series will begin airing on Nicktoons on Sunday, August 24, 2014.

About Dentsu Entertainment USA, Inc.

Dentsu Entertainment USA, Inc. was formed in 2010 as a wholly owned subsidiary
of Dentsu Inc. (Tokyo Stock Exchange, Code 4324). Dentsu Inc. is the world's
largest advertising agency brand, and a leading producer of Japanese
animation, with over 39,000 full-time employees and more than 700 subsidiaries
and affiliates worldwide. Dentsu Entertainment USA develops original
animation programming and media content for domestic and international
markets, and manages licensing programs for new and existing properties.
Current projects include Chub City®, featuring evolved vehicles and savvy
young drivers, currently in development as an animated series; LBX™ (a.k.a.
"The Little Battlers eXperience"), a highly successful animation, video game
and toy franchise, based on miniature customizable robots; Deltora Quest®, a
52-episode animated series airing globally, and based on the international
top-selling fantasy-adventure book series of the same name; and Monsuno®, an
innovative toy line and animated boys action adventure series currently airing
on Nicktoons and free-to-air channels in more than 150 countries. Dentsu
Entertainment USA is headquartered in Santa Monica, CA. For more information,
please visit

CONTACT: Karen Strickholm

Photo -

SOURCE Dentsu Entertainment USA, Inc.

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