Disney and Kohl’s Get D-Signed in Time for Back to School

  Disney and Kohl’s Get D-Signed in Time for Back to School

   The popular ‘D-Signed’ tween lifestyle brand is coming to Kohl’s stores
  exclusively nationwide and on Kohls.com with Disney Channel’s ‘Girl Meets
                          World’ inspired fashions.

  To tweet this release, copy and paste http://bit.ly/DSignedAtKohls to your
               twitter handle with the hashtag #DSignedAtKohls

Business Wire

GLENDALE, Calif. -- July 21, 2014

Disney Consumer Products (DCP) and Kohl’s today announced they’re bringing the
newest iteration of the tween lifestyle brand “D-Signed” exclusively to
Kohl’s. Offering a “mix & match” assortment of apparel that gives girls the
opportunity to create their own styles, the “D-Signed” brand continues to be
inspired by the fun fashions featured on Disney Channel shows. The hit tween
brand will launch with the popular “Girl Meets World” collection and is
available at Kohl’s stores nationwide and online at kohls.com this summer.

D-Signed available at Kohl's stores nationwide and online at
www.kohls.com/dsigned (Photo: Business ...

D-Signed available at Kohl's stores nationwide and online at
www.kohls.com/dsigned (Photo: Business Wire)

Debuting recently on the Disney Channel, the highly-anticipated premiere of
the comedy series “Girl Meets World” (9:45 p.m.) delivered 5.2 million Total
Viewers and ranked as the #1 series launch of 2014 among major youth
demographics: Kids 2-11, Kids 6-11 and Tweens 9-14.

“Disney Channel sets the pace with what tweens are watching and wanting to
wear,” said Josh Silverman, executive vice president of global licensing at
Disney Consumer Products. “Through creative collaborations with Disney Channel
and Kohl’s, our ‘D-Signed’ brand continues to give girls the ability to
express their individual style that’s trend right and mom approved.”

“D-Signed” is a true fashion brand and leverages the latest trends in the
market. The first two “D-Signed” collections at Kohl’s will debut this summer,
featuring free-spirited silhouettes mixed with a touch of rocker chic that
draw inspiration from “Girl Meets World” characters Riley and Maya. Items such
as leggings, fashion tops, sweatshirts and dresses round out the collection
with prices starting at $28.

“Only ‘D-Signed’ offers tween girls the opportunity to wear the looks inspired
by their favorite stars on the Disney Channel,” said Amy Kocourek, Kohl’s
executive vice president of juniors and kids. “We couldn’t be more excited
about working with Disney as it allows us to leverage the power of their
exciting, ever-changing lineup of television shows to bring new, amazing and
unexpected product to our tween shoppers.”

New collections inspired by other popular Disney Channel shows will flow
seasonally over the course of the next year. Items will be tagged and labeled
with ‘D-Signed’ branding and character images. For more information, visit

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney
Company (NYSE:DIS) that delivers innovative and engaging product experiences
across thousands of categories from toys and apparel to books and fine art. As
the world’s largest licensor, DCP inspires the imaginations of people around
the world by bringing the magic of Disney into consumers’ homes with products
they can enjoy year-round. DCP is comprised of three business units:
Licensing, Publishing and Disney Store. The Licensing business is aligned
around five strategic brand priorities:Disney Media, Classics &
Entertainment,Disney & Pixar Animation Studios,Disney Princess & Disney
Fairies,LucasfilmandMarvel. Disney Publishing Worldwide (DPW) is the
world’s largest publisher of children’s books, magazines, and digital products
and also includes an English language learning business, consisting of over 40
Disney English learning centers across China and a supplemental learning book
program. DPW’s growing library of digital products includes best-selling eBook
titles and original apps that leverage Disney content in innovative ways. The
Disney Store retail chain operates across North America, Europe and Japan with
more than 350 stores worldwide and is known for providing consumers with
high-quality, unique products. Disney’s official shopping portals online
arewww.DisneyStore.comandwww.DisneyStore.co.uk. For more information,
please visit Disney Consumer Productswww.DisneyConsumerProducts.comor follow
us at www.YouTube.com/DisneyLiving,www.Facebook.com/DisneyLiving,

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with 1,160 stores
in 49 states. With a commitment to inspiring and empowering families to lead
fulfilled lives, the company offers amazing national and exclusive brands,
incredible savings and inspiring shopping experiences in-store,
onlineatKohls.comand via mobile devices.Committed to our
communities,Kohl’s has raised more than$257 million for children’s
initiatives nationwide through itsKohl’s Cares® cause merchandise program,
which operates underKohl’s Cares, LLC, a wholly-owned subsidiary ofKohl’s
Department Stores, Inc.For additional information aboutKohl’s philanthropic
and environmental initiatives, visitwww.Kohls.com/Cares.For a list of store
locations and information, or for the added convenience of shopping online,

Connect withKohl’s:

Facebook (www.Facebook.com/Kohls)
Twitter (www.Twitter.com/Kohls)
Google+ (Plus.Google.com/+Kohls)
Pinterest (www.pinterest.com/Kohls)
Instagram (www.Instagram.com/Kohls)

Photos/Multimedia Gallery Available:



DCP Media Contact:
Lauren B. Purnell, 818-544-0393
Kohl’s Media Contact:
Molly Verette, 262-703-7008
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