Hyundai Motor America Launches Hyundai Go Genuine Collision Conquest Program

 Hyundai Motor America Launches Hyundai Go Genuine Collision Conquest Program

- Hyundai Motor America is launching the Hyundai Go Genuine Collision Conquest
program to encourage repair facilities to buy more Hyundai Genuine Parts.

- Hyundai Genuine Parts are manufactured to exacting engineering
specifications for a precise fit without modifications, ensuring quick and
proper installation.

- Hyundai Genuine Parts are installed on Hyundai vehicles when they are tested
to ensure they meet the U.S. government's collision safety and crash
protection standards.

- Aftermarket parts may not meet required specifications, increasing
installation time.

- Hyundai Motor America encourages the use of OEM (Original Equipment
Manufacturer) parts on all Hyundai vehicle repairs.

- Use of imitation, aftermarket, alternative or other non-original equipment
Hyundai parts for the repair of any collision damaged vehicle may negatively
affect vehicle crashworthiness and occupant safety during a collision and is
not recommended by Hyundai Motor America.

PR Newswire

FOUNTAIN VALLEY, Calif., July 18, 2014

FOUNTAIN VALLEY, Calif., July 18, 2014 /PRNewswire/ --Hyundai Motor America
today launched its Hyundai Go Genuine Collision Conquest program. The Hyundai
Go Genuine Collision Conquest program provides reimbursement to Hyundai
dealers, allowing them to competitively price their Hyundai Genuine Parts
against alternative, non-Hyundai parts. Competitive prices help collision
repair facilities purchase more Hyundai Genuine Parts as opposed to
alternative, non-Hyundai parts. Using Hyundai Genuine replacement parts during
the collision repair process provides confidence that the parts will perform
as designed and engineered by Hyundai. The program is launching with five
commonly required collision parts, including hoods, fenders, bumper covers,
head lamps and tail lamps. These parts and the reimbursement associated with
them are available for all Hyundai vehicles, regardless of age, for all
participating dealers. Additional parts may be added to the program at a later
date. The program is open to all Hyundai dealers.

Hyundai Motor America.

"A program that encourages dealer-owned and independent repair shops to
purchase Hyundai Genuine Parts from their local Hyundai dealer has so many
benefits," said Frank Ferrara, executive vice president, customer
satisfaction, Hyundai Motor America. "Hyundai owners benefit through the
assurance that approved factory parts can be used in their repairs, shop
owners know they are getting quality parts at a great price, while dealers
benefit through increased parts sales."

Hyundai has teamed up with Overall Parts Solutions (OPS), a Texas based
company, to allow dealers and repair facilities to work together using the
OPSTRAX and VALUTRAX tools in a unique, streamlined interface. Using the
OPSTRAX and VALUTRAX tools, dealers and repair facilities are able to see all
the parts on a collision repair estimate including the conquest pricing for
program parts. Using the program and tools, dealerships and body shops can act
immediately on these opportunities.

"OPS is excited about the opportunity to team up with Hyundai Motor America,"
said Nick Bossinakis, founder and chief executive officer, OPS. "OPS' vision
has always been to provide collision shops and parts suppliers alike with
tools that would positively impact their businesses as well as create
innovation and ease of use within our industry."

OPS has been involved with parts procurement and supply chain management in
the industry for nearly two decades. Currently, OPS technologies are utilized
throughout North America with the top Multi-Shop Operators (MSO), independent
repair facilities, and dealer groups. OPS was the first in the industry
committed to providing a single platform for all parts types. OPS prides
itself in producing robust and meaningful solutions for the collision repair

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 820 dealerships nationwide. All Hyundai vehicles
sold in the U.S. are covered by theHyundai Assuranceprogram, which includes
the 5-year/60,000-mile fully transferable new vehicle limited warranty,
Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of
complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides
owners of Hyundai models equipped with the Blue Link telematics system with
proactive safety and car care services complimentary for one year with
enrollment. These services include Automatic Collision Notification, Enhanced
Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report
and in-vehicle service scheduling.

For more details on Hyundai Assurance, please

Please visit our media website atwww.hyundainews.comand our blog

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SOURCE Hyundai Motor America

Contact: Miles Johnson, 714-887-2571, 714-366-1048 (cell),
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