ZTE Announces Google Now Launcher Offering Improved User Experience and Better Value

  ZTE Announces Google Now Launcher Offering Improved User Experience and
  Better Value

Business Wire

SHENZHEN, China -- July 17, 2014

ZTE, one of the top global handset manufacturers, today announces one of the
first few pre-loaded Google Now Launcher smartphones among non-Nexus and
non-Google Play Experience devices worldwide to offer improved user experience
and better value. The ZTE Blade Vec 4G smartphone with Google Now Launcher
incorporates the Qualcomm® Snapdragon™ 400 processor and furthers ZTE’s strong
relationship with Google and Qualcomm Technologies in growing the LTE market.

ZTE has worked closely with Google to pre-load Google Now Launcher onto
several ZTE devices. The ZTE’s Blade Vec 4G smartphone on Android 4.4 and
Snapdragon 400 processor with integrated multi-mode 3G/4G LTE is designed to
deliver a better user experience that is supported by 3 modes (4G LTE-FDD, 3G
UMGS/TD-SCDMA) and 9 radio frequency bands.

The ZTE Blade Vec 4G smartphone along with one other ZTE premium device will
be officially presented at a ZTE press conference held in Hong Kong on July
24, 2014. ZTE has launched the Blade Vec 4G and other premium devices in
Europe and in China, and now will make them available in Hong Kong with the
added benefits of Google Now Launcher pre-loaded.

ZTE plans to pre-load Google Now Launcher on all Android 4.4 and above
smartphones that have Google Mobile Services and Google Play enabled. Having
Google Now Launcher pre-loaded onto the ZTE Blade Vec 4G, the new device
becomes the first systemic terminal voice control solution in the industry.
Mr. Zeng Xuezhong, CEO of ZTE Mobile Devices, and Executive Vice President of
ZTE Corporation, commented, “ZTE’s strong relationship with Google and
Qualcomm Technologies is in line with our focus on developing affordable
premium devices that has rich voice control function as well as multimedia
solutions. ZTE is continuing to push the boundaries and brings its customers
the very latest experience that mobile technology can offer.”

On the ZTE Blade Vec 4G smartphone, Google Now Launcher is complimentary to
ZTE flagship devices’ voice recognition and control function. ZTE Blade Vec 4G
strongly features voice command functionality, including phone unlocking,
dialing / answering calls, playing music, navigational controls, taking
photos, etc.

Visually appealing UI

The Google Now Launcher UI lets users add as many home screens as they like,
and helps them quickly get to their favorite apps. Another feature is the
method for user to add widgets. To personalize and embellish ones smartphone,
a user can select any images stored in the device or in the cloud or adjust
the position of the image and preview before saving the setting.

Quick and easy access to Google Now

Google Now gives users just the right information at just the right time. For
example, if you've booked a flight on selected airlines Google Now can give
you your boarding pass, or tell you if the flight is delayed.

Free hands with a hotword

Ok Google allows hand free voice command triggered by just saying “Ok Google”
at standby mode. Tell the phone what to do, not only limited to search query,
text a message, get directions, or play a song, but even setting reminders and
alarms, opening apps. Google Now Launcher supports multiple languages without
presetting language in phone. Google Now Launcher gives users a clean and
simple user interface, and keeps Google Now and search just a swipe or a tap

Key benefits

•A visually appealing UI.

•Quick and easy access to Google Now.

•Fast and snappy.

•The “Ok Google” hotword for opening quickly accessing Google Search


ZTE Corporation
Margrete Ma, +86 755 26775207
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