PlaceIQ Expands Executive Lineup with New SVP of Marketing and SVP of Products and Technology

PlaceIQ Expands Executive Lineup with New SVP of Marketing and SVP of Products
                                and Technology

Seasoned Tech Industry Execs Bring Decades of Experience Helping Build
Market-Leading Technology Companies

PR Newswire

NEW YORK, July 17, 2014

NEW YORK, July 17, 2014 /PRNewswire/ --PlaceIQ, the company building more
accurate audiences with location, time and real-world behavior, today
announced that it has hired two new seasoned business executives, Ed Haslam as
Senior Vice President of Marketing and Dr. Phil London as Senior Vice
President of Product and Technology. Both executives bring decades of
experience to PlaceIQ and have a strong track record of building
market-leading technology companies. At PlaceIQ, Mr. Haslam will be
responsible for driving PlaceIQ's marketing strategy, leading both the
corporate and product marketing teams, while Dr. London will be responsible
for setting the PlaceIQ technology roadmap, and overseeing the product
management, data science, engineering and infrastructure teams.

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"PlaceIQ is growing quickly because the industry continues to see value in the
real-world insights that we're providing about location and human behavior,"
said Duncan McCall, co-founder and CEO of PlaceIQ. "As a result, we're
attracting top-tier talent like Ed and Phil, who have the experience,
expertise and drive to help push this company into its next big phase of
expansion. Both Ed and Phil have consistently built and led teams that
provide market-leading products, awareness and brand recognition and we're
thrilled to have them as a part of the PlaceIQ team."

Both executives have held several senior-level positions within technology
companies and bring a wealth of marketing and technology expertise. Prior to
joining PlaceIQ, Mr. Haslam served as Senior Vice President of Marketing at
YuMe, where he oversaw global marketing initiatives and helped lead the
company through its successful IPO in 2013. Haslam was also the co-founder and
Vice President of Marketing at Ludic Labs (acquired by Groupon), which
developed the social media community,, and local commerce service, Prior to Ludic Labs, he served as the founding marketing
executive for several other venture-backed technology companies, including
Orbital Data (acquired by Citrix) and Inktomi Corporation (acquired by

Dr. London brings broad experience that spans academic and corporate research,
product development, product marketing and management, and general
management. He has a proven track record of delivering high-quality
first-to-market products reliably and efficiently. Prior to joining PlaceIQ,
Dr. London served as Senior Vice President of Marketing and Engineering at
SynapSense where he drove innovation, improved productivity and predictability
in the development process, and defined and delivered market-leading
products. Prior to joining, he was Vice President of Software Technology and
General Manager of the data center infrastructure management (DCIM) group at
APC by Schneider Electric serving the consumer, small to medium businesses and
data center segments. He has served as Vice President of Product Development
for three successful startups and CEO of Mazu Networks.

Together, Haslam and London plan to bring the same passion, expertise and
industry know-how to PlaceIQ. For more information about PlaceIQ and its
growing executive leadership team, please visit:

About PlaceIQ:
Leading CPG, retail, automotive, entertainment, consumer electronics, and
other national brands and their agencies rely on PlaceIQ's patented technology
and suite of consumer discovery, engagement and activation solutions to engage
with the right consumers and lead them to desired brand actions and
destinations at unbeatable scale. PlaceIQ's Place Visit Rate (PVR™) is already
the standard for measuring real-world, in-store ROI, quantifying the value and
effectiveness of advertising, targeting and messaging. The company is
headquartered in New York City and has offices in San Francisco, Los Angeles,
Detroit, Chicago and Boulder, Colorado. For more information, visit Follow us on Twitter @PlaceIQ and like us on Facebook:

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Contact: Katie Ackerman, SHIFT Communications for PlaceIQ, (617) 779-1867,
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