CashStar Launches Digital Gift Card Solution for Google Wallet

  CashStar Launches Digital Gift Card Solution for Google Wallet

 Mobile Wallet Solution Enables Merchants to Easily Manage Digital Gift Card
        Integration and Offer Enhanced Control of the User Experience

Business Wire

PORTLAND, Maine -- July 17, 2014

CashStar, the digital gifting company preferred by the world’s leading brands,
today announced that its real-time digital gifting platform is now fully
integrated with Google Wallet. The integration enables brands on the CashStar
platform to offer digital gift card recipients the ability to easily save
their eGift Cards to Google Wallet, where they can store and manage gift cards
alongside loyalty program cards and offers.

CashStar’s solution and integration with Google Wallet is the latest example
of how CashStar enables merchants to expand, enhance and control digital gift
card distribution and brand experiences. Using CashStar to integrate with
Google Wallet, retailers and merchants can:

  *Interact with the wallet as the “Merchant” entity, ensuring the brand
    always owns the data
  *Run reports of consumer behavior for deep insights
  *Access location data for geo-location activities
  *Deliver a recipient experience that drives consumers to install the
    retailer’s mobile app
  *Accelerate consumer redemption regardless of channel

“With the rapid growth of omni-channel retail, digital gifting and smartphone
adoption, CashStar’s vision is not ‘mobile first’ but rather ‘mobile
everything,’” said Ben Kaplan, president and CEO of CashStar. “We are
committed to delivering maximum value to retail and restaurant brands as they
execute their mobile commerce and mobile marketing strategies in the evolving
wallet ecosystem. By integrating with innovative wallet providers and native
merchants apps, we provide a single flexible digital gifting solution that
enables clients to control their brand experience, data and customer

CashStar has consistently delivered innovation in mobile starting with the
launch of mobile-optimized digital gift card purchase and recipient
experiences in 2011. In addition, CashStar was the only digital gifting
provider to offer integration with Apple Passbook at the time of its launch in
2012, and launched its own Mobile App SDK for native app development and
integration for iOS and Android in 2013.

Google Wallet is a free app available for Android devices (4.01 or later) and
iPhones (iOS v6.0+). By clicking the “Save Gift to Google” button on the eGift
Card, consumers can seamlessly save their gift cards – including gift card
number, PIN and balance – to their Google account. Gift cards within Google
Wallet can be redeemed by presenting the barcode on the smartphone at
point-of-sale, or a clerk can manually enter the 16 digit code.

About CashStar, Inc.
CashStar is the leading provider of omni-channel digital gifting solutions for
the world’s top brands. The CashStar platform enables retailers and
restaurants to maximize sales, eliminate fraud risk, increase customer
engagement and drive adoption of mobile payments. More than 300 leading
companies rely on CashStar to power the most innovative and advanced prepaid
and digital gifting programs, including Best Buy, Brookstone, Coach, Crate &
Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco,
Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The
Home Depot and Williams-Sonoma. To learn more, please,
follow @CashStar_Inc or


fama PR
Keri Bertolino, 617-986-5007
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