Victory Electronic Cigarettes Corporation Changes Official Corporate Name to ECIG, Electronic Cigarettes International Group

  Victory Electronic Cigarettes Corporation Changes Official Corporate Name to
  ECIG, Electronic Cigarettes International Group

  *Inclusionary new corporate entity reflective of approach in aligning and
    integrating independent ecig companies worldwide
  *New ECIG corporate name aligns with ECIG ticker symbol, and new
    corporate website

Business Wire

SPRING LAKE, Mich. -- July 17, 2014

Victory Electronic Cigarettes Corporation (OTCBB: ECIG), today announced that
it has officially changed its corporate name and entity to the Electronic
Cigarettes International Group, Ltd. (ECIG). The company name change, which is
effective immediately, coincides with the firm’s new corporate domain change
to and stock ticker symbol ECIG.

ECIG has significantly grown and evolved since initially going public just 12
months ago. The firm has rapidly grown organically and has made multiple
acquisitions and partnerships in the first six months of the year including
Fields Texas, VAPESTICK, FIN, VIP, and others. It has built upon the
acquisition platforms via capturing multiple cost and revenue synergies,
launching multiple new brands and products around the world, and securing
major new accounts across all business units.

Brent Willis, Chairman and Chief Executive Officer of ECIG stated, “We are
proud of our roots as Victory Electronic Cigarettes, just as proud as we are
of our colleagues and partners and their great brands and businesses they
built. We have all come together and aligned to a common vision to build the
largest independent ecig company in the world. As a leadership group we
dedicated ourselves to make a difference and provide an alternative for the
more than 1.3 Billion smokers around the world. Our new corporate name of the
Electronic Cigarettes International Group (ECIG) is inclusionary for all our
current and prospective partners, assertive in our industry leadership role,
and reflective of our global geographic footprint and global approach to
building our business.”

Concurrent with the corporate name change to ECIG, the company has also
launched its new corporate website under the new corporate domain name Included in the new website are consumer friendly links to the
Group’s brand specific and subsidiary company websites enabling consumers easy
access to important brand and product information, and guidance on how to buy
online or at major retailer partner sales locations. For individual and
institutional investors, important governance, operating principles, corporate
filings and other relevant corporate information for investment decisions are
presented in a transparent and easy to navigate set of menus.

About Electronic Cigarettes International Group, Ltd. (ECIG)

The Electronic Cigarettes International Group, Ltd. (ECIG) is dedicated to
empowering smokers to choose an alternative to traditional cigarettes. ECIG is
one of the leading electronic cigarette companies in the world, and owns the
trademarks VAPESTICK®, FIN®, Victory®, GreenStix®, VIP® and others. The
Company owns multiple subsidiary companies and has operations in North
America, Latin America, Western Europe, and Asia. ECIG offers consumers a full
product portfolio that incorporates the highest quality and latest technology,
and has been rated as superior in real tobacco taste amongst major brands. The
Company’s website is

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995,within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are any statement reflecting management's current
expectations regarding future results of operations, economic performance,
financial condition and achievements of ECIG, including statements regarding
ECIG’s expectation to see continued growth. The forward-looking statements are
based on the assumption that operating performance and results will continue
to materialize consistent with recent trends. Management believes these
assumptions to be reasonable but there is no assurance that they will prove to
be accurate. Forward-looking statements, specifically those concerning future
performance are subject to certain risks and uncertainties, and actual results
may differ materially. These risks and uncertainties include: ECIG’s reliance
on additional financing, ECIG’s profitability and financial health, risks
associated with ECIG’s products, including that they may pose a health risk;
governmental regulations may impact ECIG’s business; the market or consumers
may not accept ECIG’s products; ECIG relies on a single class of products;
existing or pending patents may affect ECIG’s business; and other factors
disclosed in the Company's filings with the Securities and Exchange
Commission. Unless required by applicable law, ECIG undertakes no obligation
to update or revise any forward-looking statements.


Electronic Cigarettes International Group, Ltd.
Joan Lauer
Investor Relations
Tel: 616 481-9859
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